YouTube Analytics


YouTube Analytics unlocks the secrets to your success. See what resonates with viewers, who your audience is, and how your channel is growing. Use these insights to refine your strategy, make data-driven decisions, and create content that genuinely hits the mark.

Let's learn this powerful tool and take your YouTube game to the next level! 👏

In this article:

Accessing YouTube Analytics

Step 1: Navigate to Analyze from the dashboard.

Step 2: Go to "Social Analytics," then click "YouTube" in the left panel. This opens up your YouTube analytics dashboard.


💡 Keep in Mind

  • To use YouTube analytics, it is a must that you reconnect your YouTube account.
  • Upon connecting your YouTube account, ContentStudio gathers metrics and insights displayed after a single refresh (Ctrl+Shift+R).
    • The refresh might take a few minutes to fetch the data if multiple tasks are in the queue.

Limitations:

  1. When an account connects, we extract all insights and videos from 1 January 2020, until now.
  2. For the daily pipeline, the data will be extracted for the last 5 days.
  3. Data may be up to 3 days old due to API limitations.
  4. Data is displayed according to your workspace's time zone.
  5. Data processing runs every 24 hours for timely updates.
  6. Private video data is not available.

Analytics Dashboard

Once you're in the YouTube Analytics section, you'll notice two main tabs to explore: the Overview Tab and the Posts Tab.

Overview Tab

Here, you get a high-level snapshot of your YouTube performance. The Overview Tab provides key metrics and trends at a glance.

  • Your first YouTube account is selected by default, but you can select any from the dropdown if you have multiple channels.
  • Select a date range to analyze; the default is the past 30 days. Predefined ranges are also available for quick selection.


1
Overview Cards

As you explore the YouTube Analytics dashboard, you'll see several informative cards packed with essential data about your YouTube account. Each card contains:

  • Total count
  • Net increase or decrease as compared to the previous time period
  • Percentage rate of change as compared to the previous time period

N/A: means that the data is not available.


Following are the key metrics offered by ContentStudio

  • Subscribers: The total number of people who subscribed to your YouTube channel up to the end of the selected time period.
  • Videos: The total number of videos published on your YouTube channel during the selected time period.
  • Video Views: The total number of times your videos have been watched during the selected period, regardless of publication date.
  • Watch Time: The total amount of time, in minutes, viewers have spent watching videos on your YouTube channel during the selected time period, regardless of their publication date.
  • Average View Duration: The average amount of time, in seconds, viewers spent watching videos on your YouTube channel during the selected time period, regardless of their publication date.
  • Engagements: The total number of engagement actions (likes, dislikes, comments, shares) received on all the posts during the selected time period, regardless of publication date.
  • Likes: The total number of likes received during the selected time period on all the posts, regardless of publication date.
  • Dislikes: The total number of dislikes received during the selected time period on all the posts, regardless of publication date.
  • Shares: The total number of times posts, regardless of publication date, have been forwarded to others or shared on different platforms during the selected time period.
  • Comments: The total number of comments left by viewers on all posts during the selected time period, regardless of their publication date.

2
Subscribers Trend Graph

The graph has two views:

  1. Cumulative Subscribers Trend: The graph examines the overall growth or decline in YouTube Subscribers over time, aggregating daily changes to show a running total throughout the selected time period.
  2. Daily Subscribers Change: This graph shows the number of new subscribers gained or lost on each specific day during the selected time period.
  • X-Axis: Date range
  • Y-Axis: Number of subscribers

📝Important

  • YouTube API limitations prevent fetching historical data for Subscribers Trend so:
    • For Existing Accounts: The data will be fetched from 31 July 2024 onwards, and the YouTube account must also be reconnected.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on March 12, 2024, you won't see data before that date.

✨Tip:

For more detailed view, you can expand graph using the expand icon on the top right corner of each graph and also can Zoom in and out for more detailed view.

3
Daily Engagement Activity Graph

Inspect the daily engagement metrics (likes, dislikes, comments, and shares) received daily during the selected period, regardless of the post-publication date.

  • X-Axis: Date range
  • Y-Axis: Number of Engagements

📝Important

  • YouTube API limitations prevent fetching historical data for Daily Engagement Activity, so:
    • For Existing Accounts: The data will be fetched from 31July 2024 onwards. Past data will also be extracted, including all insights and videos from 1 January 2020 until now. No data will be available before 1 January 2020.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on February 12, 2024, you won't see data before that date.
4
Daily Video Views Graph

Analyze the daily video views received during the selected time period, regardless of the post-publication date.

  • X-Axis: Date range
  • Y-Axis: Number of Video Views



📝Important

  • If a person watches the video once and then revisits the page, leading to additional views, each subsequent view will be counted as an individual video view. It's important to note that repeated views from the same account may be flagged as potential robotic activity.
  • YouTube API limitations prevent fetching historical data for Videos Views count, so:
    • For Existing Accounts: The data will be fetched from 31 July 2024 onwards. Past data will also be extracted, including all insights and videos from 1 January 2020 until now. No data will be available before 1 January 2020.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on February 12, 2024, you won't see data before that date.

5
Daily Posting Pattern

Assess the relationship between your daily posting frequency and subsequent engagement metrics over the selected time period.

Engagements vs Daily Posting Pattern

This graph provides valuable insights into the impact of your posting frequency on key engagement metrics such as likes, comments, and shares. On the left side of the graph, it displays the number of videos, and on the right side, the total number of cumulative engagements, including all the likes, dislikes, comments, and shares.

Video Views vs Daily Posting Pattern

This graph shows the correlation between your daily posting frequency and the video views received during the selected period.


  • X-Axis: Date range
  • Y-Axis: Number of Videos and Engagements

📝Important

  • This graph illustrates the engagement of a video on the day it was posted within the selected time frame. All engagements on that video during that specific timeframe will be displayed on the graph corresponding to the day the video was published.
    • For example, if the post was published on 29 January 2024 and there is an engagement (like, share, or comment) within and out of that selected time frame, that engagement will be shown on that bar on the same date.
  • The data for this graph will start to be fetched from when the YouTube account was created.
6
Daily Watch Time

Analyze the total amount of time, in minutes, viewers have spent watching videos on your YouTube channel each day during the selected time period, regardless of the post-publication date.

  • X-Axis: Date range
  • Y-Axis: Number of Engagements

Important

  • YouTube API limitations prevent fetching historical data for Daily Watch time, so:
    • For Existing Accounts: The data will be fetched from 31 July 2024 onwards. Past data will also be extracted, including all insights and videos from 1 January 2020 until now. No data will be available before 1 January 2020.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on February 12, 2024, you won't see data before that date.
7
How Viewers Find Your Videos

Explore how viewers discover your videos across different platforms, including YouTube searches, suggested videos, external websites, playlists, and more, during the selected time period.


Important

  • YouTube API limitations prevent fetching historical data for How viewers find your videos, so:
    • For Existing Accounts: The data will be fetched from 31 July 2024 onwards, and the YouTube account must also be reconnected.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on February 12, 2024, you won't see data before that date.
8
Video Sharing Services

Track the number of times viewers shared your videos on external platforms and social media networks during the selected time period.


Important

  • YouTube API limitations prevent fetching historical data for Video Sharing Services, so:
    • For Existing Accounts: The data will be fetched from 31 July 2024 onwards, and the YouTube account must also be reconnected.
    • For New Accounts: The data will be fetched from when their YouTube account is connected to the ContentStudio. For example, if you connect your account on February 12, 2024, you won't see data before that date.
6
Top and Least Performing Posts

This section showcases the most engaging and least engaging videos by engagements and views, published within the selected time period, providing a quick snapshot of your account's performance dynamics.

Hovering over each card displays the individual details like this:

Posts Tab

Now, let's swing over to the Posts Tab. This is where the minor details live. Here, you can dissect the performance of individual posts. View each video's engagements, likes, dislikes, comments, and shares separately. You can also sort the data in ascending and descending order using these metrics (engagements, likes, dislikes, comments, shares, etc. ).

By clicking on the post, you can view more engagement details:

Save and Analyze Your YouTube Analytics

The Export button in the analytics dashboard provides a convenient way to extract and save your analytics data for further analysis or reporting.

You can download a file containing a detailed breakdown of your YouTube performance metrics by clicking on the export button. You can:

  • Export as PDF
  • Send PDF
  • Schedule PDF

This is all about YouTube Analytics 💫


FAQs

  1. What key metrics does YouTube Analytics provide?
  • Subscribers, Videos, Video Views, Watch Time, Average View Duration Engagements, Likes, Dislikes, Shares and Comments
  1. Can I export YouTube Analytics data for further analysis?
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