Campaign/Label performance report

With the Label Performance Report, you can enhance your social marketing strategies by gaining deeper insights into your label performance. Labeling offers an effective method to monitor the performance of your outgoing posts in campaigns and content, providing valuable insights into how your audience engages with your content.

Let's explore how to use it 😊

In this article:

• Accessing Campaign/Label performance report
• Overview Dashboard
• Graphs
• Save and analyze your label performance report
• FAQs

Accessing Campaign/Label performance report

Step 1: Navigate to Analyze from the dashboard.

Step 2: Go to "Performance Analytics," then click "Campaign and Label" in the left panel. This opens up your Campaign and Label report dashboard.

Overview Dashboard

Here, you get a high-level snapshot of your Label performance. The dashboard provides key metrics and trends at a glance.

• All social accounts are selected by default, but you can select any from the dropdown.
• The user will be prompted to select the campaign and label from the dropdown.
• Select a date range to analyze; the default is the past 30 days. Predefined ranges are also available for quick selection.

Cards

The total number of posts published during the selected period, associated with the chosen campaign and label, across the selected social accounts.

The total number of impressions received by the posts published during the selected period, associated with the chosen campaign and label, across the selected social accounts. Impressions are based on the lifetime performance of the posts.

The total number of engagement actions generated by the posts published during the selected period, associated with the chosen campaign and label, across the selected social accounts. Engagement includes likes, comments, shares, and other interactions with the posts based on their lifetime performance.

The percentage of user interactions (such as likes, comments, shares etc.) relative to the number of times the posts associated with the selected campaign and label were seen by users (impressions), across the selected social accounts.

Graphs

It provides insights into how posts are distributed across campaigns and labels, ensuring comprehensive coverage across all categories and areas of focus. Expanding each row gives you a detailed view of the posting pattern over time for each campaign/label.

✨Tip:

For more detailed view, you can expand graph using the expand icon on the top right corner of each graph and also can Zoom in and out for more detailed view.

Analyze the trend of impressions received by posts associated with the specified campaigns and labels over the selected period.

Evaluate the impressions received on posts categorized by their associated campaigns and labels. Expanding each row gives you a detailed view of the impression trend over time for each campaign/label.

Analyze the trend of engagements received by posts associated with the specified campaigns and labels over the selected time period.

Evaluate the engagements received on posts categorized by their associated campaigns and labels.

Save and analyze your label performance report

The Export button in the analytics dashboard provides a convenient way to extract and save your report data for further analysis or reporting.

You can download a file containing a detailed breakdown of your label performance metrics by clicking on the export button. You can:

• Export as PDF
• Send PDF
• Schedule PDF

FAQs

1. How often is the Campaign/Label Analytics data updated?

• Data will be updated once a day

2. Can I export Campaign/Label Analytics data for further analysis?

• Yes, you can export the data using the export button. For more details, read Save and analyze your label performance report

3. Can I access Campaign/Label Analytics for multiple social accounts?

• Yes, you can view the report for multiple social accounts.