Social Listening

Social Listening helps you monitor conversations about your brand, competitors, and industry across multiple social platforms in real time — all from one unified dashboard.

Instead of manually checking platforms for mentions, Social Listening automatically collects and organizes conversations for you. From brand reputation monitoring to competitor tracking and trend discovery, it gives you a clearer understanding of what people are saying online.


In this Article:

What is Social Listening?

Social Listening is the process of tracking online conversations related to specific keywords, brands, competitors, or topics across social media and web platforms.

In ContentStudio, Social Listening is organized through Topics. Each topic allows you to define:

  • What you want to monitor
  • Which platforms to monitor
  • Which keywords to track
  • How mentions should be filtered

The system then collects mentions from your selected platforms and displays them in a centralized feed with AI-powered insights like sentiment analysis, tagging, and engagement categorization.

1 Open Social Listening from the left navigation menu inside ContentStudio.
2 On your first visit, you'll see the Create your first Social Listening topic setup screen.
3 Enter your website URL and click Analyze Website to let AI generate suggested topics, competitors, and keywords automatically.
4 If you prefer setting everything up yourself, click Skip, I'll add topics manually.
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AI Website Analysis ContentStudio scans your website and automatically suggests relevant topics, competitor brands, and industry keywords to help you get started faster.

How to configure a Topic

  • Topic Name
    Add a recognizable name for your topic so you can easily identify it throughout your dashboard.
  • Icon & Color
    Assign a custom icon and color to visually organize and identify topics more easily.
  • Topic Type
    Choose whether the topic is for your own brand, a competitor, or an industry-related term. You can also create a custom type using + New Type.
  • Keywords
    Add up to 5 keywords that ContentStudio should monitor across platforms.
  • Platforms
    Select the platforms you want to monitor for this topic.
  • AI Context Hint (Optional)
    Provide additional context to help AI better understand your topic and improve mention accuracy.
  • Advanced Settings
    Fine-tune your monitoring rules using:
    • Include ANY of these terms
    • Include ALL of these terms
    • Negative Terms
    • Negative Authors
    • Exact Match
    • Case Sensitive
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Once everything is configured, click Save Topic to add it to your Social Listening dashboard.

Start Monitoring

Once your topics are ready, click Start Monitoring.
A loading screen will appear while ContentStudio scans your selected platforms and collects mentions related to your topics.
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Fetching Mentions ContentStudio scans your selected platforms and starts pulling mentions into your feed. This process may take a few minutes.

About the Social Listening Dashboard

Once mentions are fetched, you'll land on the main Social Listening dashboard where all conversations, analytics, alerts, and monitoring tools are available.
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The dashboard is divided into multiple sections including Feed, Bookmarks, Analytics, Alerts, Settings, and Topics management.

Understanding Mentions and AI tags

Once mentions start appearing in your feed, ContentStudio automatically analyzes and categorizes them using AI-powered tags and sentiment detection.
Each mention card may include:
  • Author Information
    Displays the account name, username, and platform where the mention was published.
  • Mention Content
    Shows the original text, post caption, or conversation related to your tracked topic.
  • Engagement Metrics
    Displays engagement details such as likes, comments, reposts, or shares depending on the platform.
  • Sentiment Detection
    AI automatically categorizes mentions as Positive, Neutral, or Negative based on the conversation tone.
  • AI Tags
    ContentStudio automatically applies contextual tags to help categorize mentions more efficiently.

Left Navigation Panel

  • Feed
    View all incoming mentions and conversations from your monitored topics.

How to create a View in Feed

1 Go to the Feed section and click on the + icon next to Create View.
2 A modal will open titled Create View.

3 Enter a View Name and optionally upload or select a logo for the view.
4 Use the Topics dropdown to select relevant topics for your view.
5 Set filters like Platform, Sentiment (positive, neutral, negative), and add Tags if needed.
6 You can also set Engagement filters such as 10+, 50+, or 100+ engagement levels.
7 Once everything is set, click Save View to create your customized feed view.

Bookmarks
Access mentions you previously bookmarked for later review.

Analytics
Analyze mention trends, sentiment performance, and topic activity.
Analytics Overview Cards • Total Mentions: Shows total number of mentions tracked across selected topics and time range.
• Positive Sentiment: Displays percentage of positive sentiment from all collected mentions.
• Avg. Daily Mentions: Average number of mentions received per day within selected period.
• Topics Tracked: Total number of active topics being monitored in the analytics view.

Filters • Topic Filter: Allows you to select specific topics to analyze in the dashboard.
• Date Range Filter: Calendar-based filter to view analytics for a selected time period (e.g., last 7 days, 30 days, custom range).

1 📊 Mentions Over Time: Displays daily mention volume for each tracked topic over the selected date range, helping you identify spikes, drops, and overall trend activity.
2 😊 Sentiment Trend: Shows how positive, neutral, and negative sentiment changes day by day over the selected period, helping track audience perception shifts.
3 📊 Sentiment Distribution: Shows the overall share of positive, neutral, and negative mentions across the selected date range in a summarized format.
4 🌐 By Platform: Shows how mentions are distributed across different social platforms (e.g., Twitter/X, Reddit, Instagram, Facebook) for the selected time period.
5 🏷️ By Tag: Displays AI-classified mention volume grouped by tags such as Brand Mention, Competitor Mention, User Feedback, Product Questions, and more.

Alerts Alerts help you stay updated in real time by notifying you when there is unusual activity in your selected view. You can track spikes in mention volume or sudden changes in sentiment and receive notifications via email.
1 Click on the + New Alert button to open the alert creation modal.
2 In the Monitor This View dropdown, select a view (either a preset view or one you created earlier).
3 Configure Alert Triggers by enabling the required toggles.
4 Enable 📈 Volume Spike to get notified when mentions exceed the 7-day average. You can adjust the threshold (e.g., 50% above average) using the counter controls.
5 Enable ⚠️ Sentiment Spike to receive alerts when negative mentions exceed a defined percentage (e.g., 30% of total volume). The threshold can be adjusted using the counter.
6 Add one or multiple 📧 email recipients who should receive alert notifications when a trigger condition is met.

Settings

Settings help you control how content is filtered and organized across monitoring, ensuring more relevant and structured insights.
1 Global Filters
  • Negative terms – Add global keywords to filter out spam, irrelevant, or noisy content across all topics.
  • Blocked authors – Exclude specific authors or sources from appearing in your monitored data.
  • Reddit settings – Select which subreddits to include for monitoring and filtering relevant discussions.

2 Topic Types

This section allows you to categorize and structure your monitoring topics. You can choose from built-in types like On-Brand, Competitor, and Industry Term, or create your own custom type by clicking + Add Type.

FAQs

How many topics can I monitor at once?

You can monitor up to 5 active topics at the same time.

How many keywords can I add per topic?

Each topic supports up to 5 keywords.

How long does mention fetching take?

Fetching mentions usually takes a few minutes depending on selected platforms and monitoring scope.

Can I monitor competitors?

Yes. You can create competitor-specific topics to track mentions and conversations related to competing brands.

What does the AI Context Hint do?

It helps AI better understand your topic and improves mention relevance and filtering accuracy.

Can I create custom feed views?

Yes. Custom views allow you to filter mentions by topics, platforms, sentiment, tags, and engagement.

Can I bookmark mentions?

Yes. Important mentions can be bookmarked and accessed later from the Bookmarks section.

What alerts are available?

You can create alerts for:

  • Volume spikes
  • Sentiment spikes

Can I block unwanted mentions?

Yes. Use Negative Terms and Blocked Authors inside Settings to filter unwanted content.

Can I filter analytics by topic?

Yes. Analytics can be filtered by topic and date range.

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