How to add UTM parameters

UTM (Urchin Tracking Module) is a tracking parameter that helps you measure the effectiveness and performance of your campaigns and links in Google Analytics. It allows you to identify which channels, sources, or mediums are generating the most traffic and leads.

ContentStudio enables you to add UTM tags to the links you share across different social media platforms, helping you analyze audience engagement and website performance more accurately.

Follow the steps below to track your campaigns' performance across social media channels.

Track Campaign Performance Using UTM Parameters

Go to Settings, then click on Miscellaneous from the drop-down list.

On the left side of the screen, locate UTM Tracking and click Add UTM.

A pop-up will appear with the following fields:

Campaign Name: The name of the campaign you’ve created to track its performance.
Campaign Medium: The medium used to promote the campaign (e.g., email, newsletter, social, etc.).
Campaign Source: The platform or source (e.g., Facebook, Twitter, etc.) from which traffic or leads are generated.

Adding these parameters helps you track traffic and leads generated through social media channels.

After entering the UTM parameters, click the Save button. Your UTM parameters will be added successfully.

You can perform the following actions once a campaign is created:

Enable or disable the campaign using the toggle.
Edit the campaign details when required.
Delete the campaign if it is no longer needed.

FAQs

1. Can I turn a campaign off without deleting it?

Yes, you can use the toggle to disable the campaign without removing it.

2. Can I edit a campaign after creating it?

Yes, existing campaigns can be edited at any time.

3. What happens if I delete a campaign?

Deleting a campaign permanently removes it, and it cannot be recovered.

4. Will disabling a campaign affect existing tracking data?

No, disabling a campaign only stops future tracking; existing data remains available.