A hashtag is a short word or a phrase which is used with ( # ) hash sign to represent something. In social media marketing, these hashtags are used to give an idea of the product, to make your audience curious about your product and describe the specification of the product.
In order to use hashtags for your product, you can save a set of hashtags at once which you use frequently to save your time. So you can quickly pick any of these saved hashtags while composing a campaign or post.
Have a look at these instructions, which help you to save hashtag using Contentstudio.
- Go to Settings, click on Miscellaneous located under the source on the right side of the dashboard.
- In this screen, you'll see Saved hashtags where you need to click on Add New button.
- After clicking on it, Pop up appears which require a set of Hashtags, there you need to add Hashtag name which you want to use in your content or related to your product.
Append: The hashtags you selected will be added at the end of the post, which you'd like to share on your social channels.
Replace (if the keyword is matching): This option lets you match the text of your post with the hashtag title and replace it with a hashtag if the text matches.
For example, if the hashtag you enter is ‘# marketing’ and if it matches with the text in the post, it is replaced with a hashtag ‘#marketing’ and added to your post.
- In the last step, click on the Save button and your set of hashtags has been added successfully.