Publish Videos using ContentStudio's Social Post Composer
In this article, you'll learn about the essentials of uploading and sharing videos to your social channels via ContentStudio. Below are the sections of this article.
- Quick Overview
- Video Upload Requirements
- Custom thumbnails
- Custom Titles
- How the videos would appear on each Social Network
Quick Overview
In this article, you'll learn to compose social posts, including native videos, and share them to your social accounts through ContentStudio's Composer. This article will guide you through sharing videos on the following social channels and how the videos will appear on each social media platform.
- Youtube
- GMB
- Tiktok
But first, view the video upload requirements that should be kept in mind before sharing a video to the above-mentioned social networks.
Video upload Requirements
ContentStudio allows you to upload videos up to 1GB in size and the supported file formats are .mp4, .avi, and .mov. However, the video will be converted to MP4 format when uploaded to the system & encoded with H264, and a maximum resolution of 1280 x 720 pixels (HD).
Customizable Thumbnails
Once your video is completely uploaded to the system, you can choose a custom thumbnail for your post and edit the title of your video. By default, the first frame of the video at the 0th second is automatically selected as the video's thumbnail. The number of thumbnails generated by the system depends upon the video size. The suggested thumbnails appear
For example:
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If the video is 0-5 minutes long, one thumbnail per 15 seconds is generated.
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If the length of the video lies between 5-20 minutes, one thumbnail per 30 seconds is generated.
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If the video is longer than 20 minutes, one thumbnail per 45 seconds is generated.
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If the video is longer than 1 hour, one thumbnail per 60 seconds is generated.
Custom Titles
By default, the video's name when it is uploaded appears as the title of the video. If you want to edit it, click on the pencil icon and edit the title and save the changes.
How the Video would appear on each Social Network
The video posts you create for each channel will look different on each platform you select. In the same way, the custom titles and thumbnails you choose will be used if the platform allows you to consider them. Let's review the behavior of the video platform wise.
| Videos are uploaded natively and played automatically with the custom title as the name of the video. Due to the redundancy of thumbnails, custom thumbnails are not considered for the video preview. | |
| Videos appear as ContentStudio player links with the custom thumbnail as a preview, and the title appears beneath the video chosen while uploading the video via ContentStudio. | |
| Videos 140 seconds long and 512MB in size appear natively with the custom thumbnail and title selected while uploading the video. Whereas the videos that exceed this threshold appear as ContentStudio player links. | |
| Videos appear as ContentStudio player links with the custom thumbnail as a preview, and the title appears beneath the video chosen while uploading the video via ContentStudio. |
The videos you publish on Facebook are uploaded natively and played automatically. Unfortunately, the custom thumbnail you choose while publishing the video is ignored because the thumbnails for Facebook are redundant, which is why Facebook chooses a random thumbnail for your video. However, the title of the video becomes the name of the video on your page/ group, and anyone can view your video library and search for that video using this name. You can always change this title even after publishing the video. This is how your video will appear on Facebook.
We support publishing native videos on LinkedIn Pages but not on LinkedIn Profiles. Videos will publish natively and play in the feed on the LinkedIn Page. The video will be viewed by the thumbnail you selected while publishing the video. For now, we don't upload videos natively on LinkedIn Profiles. Therefore, all the videos published in LinkedIn Profile will appear as ContentStudio's video library link. Whenever someone clicks on the link, they will be redirected to our video library, and they can watch the complete video here. As for the video title, it will actually appear below the video along with the video link.
According to Twitter's policy, you can only upload videos that are 140 seconds long and of size 512 MB. Videos published via ContentStudio are published natively on Twitter. Your custom title and thumbnail are chosen when the respective video is shared on Twitter.
If a video shared via ContentStudio on Twitter is longer than the maximum allowed threshold, i.e., 140 seconds, it appears as the ContentStudio's player link. If the viewer wants to view the video, they'd have to click on the link and then be redirected to ContentStudio's video library.
With this latest update, you can post videos to Pinterest and set a custom thumbnail for the video.
The Pinterest video API has the following requirements.
All you need to do is navigate to our Social Composer, select a Pinterest board, upload a video and click on Post Now.
Youtube
Uploads a video to YouTube and optionally sets the video's metadata.
This method supports media upload. Uploaded files must conform to these constraints:
- Maximum file size: 256GB
- Accepted Media MIME types:
video/*,application/octet-stream
GMB
According to the Google My Business Help Center, acceptable video sizes are:
Duration: Up to 30 seconds long
File size: Up to 75 MB
Resolution: 720p or higher
Tiktok
To make sure the video can be shared successfully,
- The size of the uploaded video file must be less than or equal to 50 MB.
- The duration of the video file must be at least 3 seconds and at most 60 seconds.
- The supported video file format is MP4.
- The video resolution is at least 540p.
- If a video meets certain specifications and is selected by our algorithm, it will appear in the Reels tab of the Instagram app.
- Reels with a duration between 5 and 90 seconds and an aspect ratio of 9:16 are eligible.
- The reels cannot be shown in album carousels.
- When an account is published, its privacy settings are respected. For example, when Allow remixing is enabled, published reels will have remixing enabled upon publishing, but it can be disabled manually on published reels via the Instagram app.
- It is not possible to name audio files. The reels will be published with the original audio.