Social Media Metrics Report

Summary

Your social media campaigns require constant monitoring to measure the strengths and weaknesses of your content. In ContentStudio, you are able to analyze your performance based on key performance metrics. We provide analytics for the following channels.

We'll discuss each channel in detail along with the metric data and other features you can view. In all of the channels, you can select a specific date range to see how well you performed during that time. 

Facebook Analytics

Currently, you can do a statistical analysis of your Facebook pages only, not your groups. The data gathered for you against all the KPMs are listed in the table below.

KPM Description Available in Reports
Fans The number of fans you have for your page Yes
Impressions The number of time your posts were seen Yes
Engagement Engagement value of the posts you shared during the selected time interval Yes
Reactions Reactions received by your shared posts Yes
Clicks Clicks received by the posts you share Yes
Feedback The feedback you received on the Facebook page Yes
Sentiment Positive and Negative sentiments received on your Facebook page Yes
Message Count Total number of messages received on the Facebook page Yes
Graphical Analysis
                              
Audience Growth This graph tells you how your Facebook community is growing over time No
Published Posts with Engagement Total no. of posts published with their Engagement Value Yes
Post Rate Total no. of posts published with their type e.g. videos, photos, links, etc Yes
Post Density - Daily Your post patterns on a daily basis. The data is updated approximately every hour  Yes
Page Impressions Paid, organic, and viral Impressions Yes
Video Analytics Engagement for videos and click-to-play content Yes
Engagement Rate Actions committed on your shared posts Yes
Reactions Overview Category of the reactions received by your posts No
Engagement by time See when your Facebook posts trigger the most engagement  Yes
Top Posts by Engagement You can see the posts that got the maximum engagement in chronological order Yes

Twitter

Generate a complete report to analyze your pages and calculate the efficiency of your Twitter campaigns. A Twitter Report constitutes following KPM values.

KPM Description Available in Reports
Posts The total no. of posts you have published Yes
Retweets Total no. of Retweets on your published tweets Yes
Following The number of people you're following on Twitter Yes
Engagement Total no. of actions committed on your Twitter posts Yes
Followers Your followers Yes
Graphical Analysis
Published posts with Engagement The total no. of posts published with their engagement Yes
Engagement No. of likes and retweets on your tweets Yes
Post Density - Daily
Your post patterns on a daily basis. The data is updated approximately every hour  Yes
Audience Growth This graph tells you how your Twitter community is growing over time Yes
Awareness through mentions Number of tweets with your brand name, brand keywords or links to your website Yes
Top Performing Hashtags by Engagement
Engagement on the hashtags you have used Yes
Engagement by time See when your Twitter posts trigger the most engagement  Yes
Top posts by Engagement You can see the posts that got the maximum engagement in chronological order Yes

Linkedin

Review the audience activity on your Linkedin pages by generating a detailed report through ContentStudio Analytics. The report shows you data against the KPMs mentioned below.

KPM Description Available in Reports
Followers Followers on your Linkedin page Yes
Impressions Total no. of times your content was seen Yes
Engagement Total no. of actions performed on the content you share Yes
Favorites The total no. of likes your posts got Yes
Graphical Analysis
Published Posts With Engagement
The total no. of posts published with their engagement Yes
Audience Growth
This graph tells you how your Linkedin community is growing over time Yes
Engagement (Graph)
No. of favorites and shares for your Linkedin posts Yes
Post Density - Daily
Your post patterns on a daily basis. The data is updated approximately every hour Yes
Engagement by time See when your Linkedin posts trigger the most engagement  Yes
Top posts by Engagement You can see the posts that got the maximum engagement in chronological order Yes

Pinterest

Gather the growth and engagement of your Pinterest boards and see how you can enhance your publishing activities.

KPM Description Available in Reports
Pins Total no. of pins published on your Pinterest Boards Yes
Engagement Total no. of actions performed on the content you share
Yes
Followers Your followers on Pinterest profile Yes
Following Total no. of profiles you're following on Pinterest Yes
Boards Total no. of Pinterest boards created by you Yes
Graphical Analysis
Followers Growth The no. of fans gained and lost Yes
Published Posts With Engagement
The total no. of posts published with their engagement Yes
Engagement (Graph)
No. of repins and comments received for your Pinterest posts Yes
Post Density - Daily 
Your post patterns on a daily basis. The data is updated approximately every hour
Yes
Engagement by time See when your Pinterest pins trigger the most engagement  Yes
Top posts by Engagement You can see the posts that got the maximum engagement in chronological order Yes

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