How to recycle posts using Evergreen automation recipe

The Evergreen Automation feature in ContentStudio allows you to share your top-performing content at scheduled intervals continuously. It’s perfect for keeping your evergreen posts alive in your social feeds without manual reposting. Each post can also have multiple headline variations, so your audience sees fresh versions every time—driving more engagement with less effort.

This article walks you through the complete process of setting up an Evergreen campaign.

In this article:

Accessing Evergreen automation
Compose Evergreen content
Schedule and finalize the campaign
FAQs

1: Log in to your ContentStudio account. Navigate to Publisher > Automations. Select the Evergreen and click on + New Campaign.

2: Enter a Campaign Name. Choose a Content Category and select the Social Channels where you want your evergreen posts to be shared. Click Next.

Compose Evergreen content

ContentStudio offers two ways to add content to your Evergreen campaign:

Option 1: Add Posts Manually

1: Click Add Post to insert the URL or write your post manually. Once done, click Add.

You need to add at least two posts to enable Evergreen automation.

🔁 Add Variations

2: Click Add Variation to create different versions of the same post. It will open the same popup to add the new variation of the same post.

3: Use Auto-generate variation to generate captions from the linked URL automatically.

4: Clicking Auto generate variation will open a popup to generate variation from the added link in the original post.

5: Click Generate. Post variations will be auto-generated. Click Add to add the posts.

➕ Add More Posts

You can use Add another post to add multiple posts to your campaign.
You can Edit or Remove posts using the respective buttons on the left side.

Post Sequence

Posts are shared in a loop: all variations of the first post are published, then the second, and so on.
Drag and drop posts to reorder them as needed.

Option 2: Bulk Upload via CSV

1: Use the Bulk Upload via CSV option to upload multiple posts simultaneously.

2: Download the CSV template, fill it in with your content, and upload it back into ContentStudio.

Learn more about CSV Uploads here.

Schedule and finalize the campaign

After composing your content, the next step is to schedule when and how often your posts will be published.

⏰ Custom Time Slots

Choose specific times and dates for posting using the clock and calendar interface.

🔁 Regular Intervals

Schedule posts at regular intervals—every few hours, days, or weeks.

📁Add to Content Category

🗓 Schedule Options

You can choose from the following:

Run this campaign continuously starting today.
Set a custom start and end date/time.
Add a cycle Gap (pause between full content loops).

What is a Cycle Gap?

It’s the time delay before your content starts recycling again. For example, once all posts are published, you can set the system to wait 5 days before starting the next cycle.

Once you're happy with your settings, click Done to activate the automation. Your automation will be scheduled.

FAQs

Q1: What is the minimum number of posts required to start an Evergreen campaign?

A: To activate Evergreen automation, you must add at least two posts.

Q2: Can I edit or remove posts after the campaign is published?

A: You can edit or remove posts before the campaign goes live. However, after activation, you'll need to pause or stop the campaign to make any changes.

Q3: How does the post-sequencing work?

A: Posts are published in a looped sequence: all variations of the first post are published, then the second post (with its variations), and so on. Once all posts are shared, the cycle restarts based on your schedule settings.

Q4: Is it possible to add more posts after the campaign has started?

A: No, new posts cannot be added to an active Evergreen campaign. You must stop the campaign, make changes, and restart it.

Q5: What happens when the campaign reaches its end date?

A: If a custom end date is set, the campaign will stop automatically once that date arrives. If the campaign is set to run continuously, it will keep recycling posts until manually stopped.

Q6: Are content variations required for each post?

A: No, variations are optional but strongly recommended. They help keep the content fresh and engaging for your audience by showing different headlines or captions for the same post.