How to recycle posts using Evergreen automation recipe

The Evergreen Automation feature in ContentStudio allows you to share your top-performing content at scheduled intervals continuously. It’s perfect for keeping your evergreen posts alive in your social feeds without manual reposting. Each post can also have multiple headline variations, so your audience sees fresh versions every time—driving more engagement with less effort.

This article walks you through the complete process of setting up an Evergreen campaign.

In this article:

Accessing Evergreen automation
Compose Evergreen content
Schedule and finalize the campaign
FAQs

Navigate to Publisher > Automations. Select Evergreen and click + New Campaign.

Enter a Campaign Name, choose a Content Category, and select the Social Channels where you want your evergreen posts to be shared.

Enter your desired campaign name.
Select a relevant content category.
Choose one or more social channels to publish on.
Click Next to proceed.

Compose Evergreen content

ContentStudio offers two ways to add content to your Evergreen campaign:

Option 1: Create Post Manually

Click Add Post to insert the URL or write your post manually. Once done, click Add.

💡 Note: You need to add at least two posts to enable Evergreen automation.

Add Variations

Click Add Variation to create different versions of the same post. This opens the same popup where you can add a new variation of that post.

Generating AI Variations

Once your posts are created, you can generate variations manually or let AI produce them automatically — either for a single post or all posts at once.

For a Single Post

On the post you want to work with, click Generate AI Variation.

A modal will open. Configure the following options:

Number of Variations — Select how many AI variations to generate.
Generate AI Images — Toggle on to include AI-generated images with each variation.
Use Brand Content — Toggle on to apply your brand voice and guidelines to the output.
Custom Instructions — Optionally add any specific guidance or direction for the AI.

Click Generate. AI variations will be created for that specific post.

For Multiple Posts

Click Generate All AI Variations to apply bulk generation across all posts.

The same modal will appear. Set your preferred options — Number of Variations, Generate AI Images, Use Brand Content, and Custom Instructions.

Click Generate. The selected settings will be applied to all posts simultaneously.

💡 Note:

If a post already has variations, any newly generated AI variations will be appended to the end of the existing list — they will not replace or overwrite what is already there.
If a post has no caption, the AI will first generate a caption based on the post image, then use that caption as the basis for creating variations.

Add More Posts

Use Add Another Post to add multiple posts to your campaign. You can also Edit or Remove any post using the respective buttons on the left side.

Post Sequence

Posts are shared in a loop: all variations of the first post are published, then the second, and so on.
Drag and drop posts to reorder them as needed.

Option 2: Bulk Upload via CSV

Use the Bulk Upload via CSV option to upload multiple posts simultaneously.

Download the CSV template, fill it in with your content, and upload it back into ContentStudio.

🔗 View doc

Schedule and finalize the campaign

After composing your content, the next step is to schedule when and how often your posts will be published.

⏰ Custom Time Slots: Choose specific times and dates for posting using the clock and calendar interface.

What is a Cycle Gap?

It’s the time delay before your content starts recycling again. For example, once all posts are published, you can set the system to wait 5 days before starting the next cycle.

🔁 Regular Intervals: Schedule posts at regular intervals — every few hours, days, or weeks.

📁 Add to Content Category: Assign your post to a relevant content category to keep your campaigns organized and ensure balanced publishing.

🗓 Schedule Options: You can choose from the following:

Run this campaign continuously starting today.
Set a custom start and end date/time.
Add a cycle gap (pause between full content loops).

Once you're happy with your settings, click Complete to activate the automation. Your automation will be scheduled.

You can view your automation here.
Click on the dots to duplicate or delete.
View the post by clicking on View Post.
Toggle the status switch to turn automation on or off.
Use the Select Account filter to view automations for specific accounts.

FAQs

Q1: What is the minimum number of posts required to start an Evergreen campaign?

A: To activate Evergreen automation, you must add at least two posts.

Q2: Can I edit or remove posts after the campaign is published?

A: You can edit or remove posts before the campaign goes live. However, after activation, you'll need to pause or stop the campaign to make any changes.

Q3: How does the post-sequencing work?

A: Posts are published in a looped sequence: all variations of the first post are published, then the second post (with its variations), and so on. Once all posts are shared, the cycle restarts based on your schedule settings.

Q4: Is it possible to add more posts after the campaign has started?

A: No, new posts cannot be added to an active Evergreen campaign. You must stop the campaign, make changes, and restart it.

Q5: What happens when the campaign reaches its end date?

A: If a custom end date is set, the campaign will stop automatically once that date arrives. If the campaign is set to run continuously, it will keep recycling posts until manually stopped.

Q6: Are content variations required for each post?

A: No, variations are optional but strongly recommended. They help keep the content fresh and engaging for your audience by showing different headlines or captions for the same post.