How to Recycle Posts using Evergreen Automation Recipe

The Evergreen feature in ContentStudio allows you to publish your top-performing content. In other words, Evergreen is the perfect resource for you if you want to keep certain content afresh in your newsfeed, so it appears multiple times at set intervals with predefined posting times and dates. In addition, the evergreen recipe auto generates headline variations for each post in the Campaign. This gives a new sense of perspective to the reader each time the old content is shared.

In this article, we are going through different steps to create an automated Evergreen campaign for your social channels.

Step 1 Campaign name and Social Channel

Sign in to your ContentStudio account. After that, you'll see the ContentStudio dashboard; hover over to the right bar, and click on Publish > Automation.

Heading to Automation, you'll see the different automation recipes, find the Evergreen recipe and click on the +New Campaign.

In the step, you have to enter the Campaign Name, or you can select Content Categoryand the Social Channel where you want to share your evergreen content to the readers and get more social engagement towards your post.

Step 2 Composing the Evergreen content 

Moving forward, when it comes to composing the Evergreen content, ContentStudio provides you with two options.

1. Add a post

In this option, Contentstudio allows you to append the URL of the post or article by clicking on the Add post button for recycling the evergreen content on your selected social channels. Make sure you are obligated to choose at least two posts to use evergreen automation.


Now, ContentStudio makes it so handy for the customers to add the content variation multiple times whenever they want by clicking on the Add Variation. They can also generate variation automatically from an added URL by tapping on the Auto-generate variation.

Add another Post

You can also create multiple posts with multiple variations by clicking on Add another post option.

If you want to edit or remove the post as needed, you can view the Edit and Remove button on the left side of the corner while adding the base.

Posts sequence

The evergreen posts sequence will work in the loop; it posts all the variations for the first post, then for the second post, and so on. You can also rearrange the post sequence by using the drag option on each post's right side, as shown in the image below.

2. Bulk Uploader via CSV

In the second standard option, you have to upload a CSV file. Then, you can download the template CSV file and edit it. This article helps you with how you can Bulk Uploader via CSV.

Step 3 Schedule and Finalize the campaign

In the last step, you have to schedule your evergreen post or Campaign at different time intervals on your social media channels.

Custom time slots 

To schedule the evergreen campaign, you need to add a custom time and set it the way you want based on the clock and calendar, as shown below.

Regular Interval

ContentStudio permits you to automate your Campaign regularly at your selected time intervals (e.g., after several hours, days, or weeks)

Schedule Options

You can schedule the Evergreen campaign in three ways.

  1. Start a campaign immediately with the option Run this Campaign continuously starting today.
  2. You may set the start and end date and time manually.
  3.  You can Add a Cycle Gap with the different time intervals (e.g., after several hours, days, or weeks) between two post cycles.

What is the cycle gap?

Cycle gap means the time after the posts are published again, meaning 1st cycle would run creating all positions, then the system would wait for five days and then plan for the new cycle.

After selecting the schedule type, you can apply changes to your automation campaign.

These are the required steps you need to take for creating the Evergreen Campaign.

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