What's the optimal size of video for each social media?

Please refer to these social media video sizes while uploading videos:

Platform Video Type Aspect Ratio Resolution Max File Size Max Duration
Facebook Feed Videos 16:9 (landscape), 9:16 (portrait), 1:1 (square) 1280 x 720 (landscape), 720 x 1280 (portrait) 1 GB 1200 seconds

Reels 9:16 1080 x 1920 1 GB 60 seconds

Stories 9:16 1080 x 1920 100 MB 90 seconds
Instagram Stories 9:16 1080 x 1920 100 MB 60 seconds

Reels 9:16 1080 x 1920 300 MB 15 mins

Carousel 1:1 1080 x 1920 100 MB 60 seconds
YouTube Standard Videos 16:9 1920 x 1080 (1080p), 2560 x 1440 (1440p), 3840 x 2160 (4K) 128 GB 12 hours

Shorts 9:16 1920 x 1080 128 GB 60 seconds
LinkedIn Feed Videos 1:2.4 to 2.4:1 1080 x 1080 (square), 1920 x 1080 (landscape) 200 MB 1800 seconds
TikTok Standard Videos 9:16 1080 x 1920 287.6 MB (iOS), 72 MB (Android), 500 MB (ads) 10 mins
Twitter In-Feed Videos 1:1 (square), 16:9 (landscape) 1200 x 1200 (square), 1920 x 1080 (landscape) 512 MB 2 minutes 20 seconds
Pinterest Standard Pins 2:3 1000 x 1500 2 GB 15 seconds to 15 minutes
Threads Feed Videos

1 GB 300 seconds
Tumbler Feed Videos

100 MB 300 seconds
Bluesky Feed Videos

50 MB 60 seconds

For more detailed information, refer to the Up-to-date guide to social media video specs [2025 edition].

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