What are the requirements to directly publish images and videos to Instagram?

Here are some limitations and requirements of the Instagram API that you need to keep in mind:

  • Account type: Only Instagram Business accounts (linked to Facebook) are supported.
  • Number of posts: Each Instagram Business account will be limited to 25 API-published posts within a 24-hour moving period. This rate limit will not impact the mobile notification method.
  • Content type: Single-image posts, Single-video posts, User Tags and Locations are supported (IGTV, Stories, Shopping tags, Branded content tags, Filters and Multi-image posts are not supported).
  • Hashtags: up to 30 hashtags per post are allowed.
  • @mentions: up to 20 mentions per post are allowed.

IMAGES MUST BE IN JPEG FORMAT and following these standards:

  • Maximum file size: 8MB
  • Aspect ratio: Must be within a 4:5 to 1.91:1 range
  • Minimum width: 320 (will be scaled up to the minimum if necessary)
  • Maximum width: 1440 (will be scaled down to the maximum if necessary)
  • Height: Varies, depending on width and aspect ratio

VIDEOS IN MOV or MP4 FORMAT and following these requirements:

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, MOOV atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
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