Getting started with Facebook Competitors' Analytics
With the Competitor Analytics tool, you can actively benchmark your Facebook page's performance against competitors. However, to begin you need to add your competitors to the page, so follow this guide to get started.
If you don't have any Facebook pages connected to the Workspace you are working on you will be greeted with this page upon opening Competitor Analytics. To add a Facebook page, follow this guide.
*A list of matching results will show up based on the keywords you have written. Click on the desired page to add them. (You cannot add more than 5 competitor pages for viewing)
How to change pages from the Competitor Analytics Dashboard
If you want to add another page or remove the existing one for a different competitor page, simply click on the 'Gear Icon" located next to 'Competitor Analytics'. A pop-up will show where you can add or remove the pages to compare.