What is the best time to post on Social Media channels

As a marketer, everyone would love to know the best time to publish their social media posts in order to get maximum reach and output.

In this article, we will discuss the much-awaited feature ''best time to post'' and how it can benefit your brand.

Here's a step-by-step guide on how you can post at the best time within the Content Studio.

Step 1: Click on Social Media Post in the Composer section under the Publish tab.

Step 2: Set up a post of your choice and select the relevant platform(s), category, text, media, etc. Once done, click on the schedule post option. Upon selection, you will see a clickable link under the calendar view with the message ''View Recommended Times''.

Step 3: Upon clicking on the View Recommended Times, a modal will popup containing a heat-map visualizing the Engagement probability score in context with given dates and hours of the day. By hovering over the blocks in the heat map you can see the time-stamp and probability of potential engagement at the given time. By clicking over any block you can select the time-stamp for scheduling the post.

Step 4: Clicking on these options will select the time and schedule the post as shown in the below image.