Instagram Competitor Analytics helps you monitor and evaluate how other brands or creators in your niche are performing. By tracking competitor engagement, posting behavior, and content performance, you can identify trends, discover opportunities, and refine your own Instagram strategy.
From the ContentStudio dashboard, navigate to the Analytics section.
2
In the left column, click on Instagram under Competitor Analytics.
3
This opens the Competitor Analytics dashboard. Click Create New to create a new competitor list.
Creating a Competitor List
4
Add a title for your competitor list. Enter the competitor’s Instagram username (slug) or profile URL. You can remove competitors using the cross (×) button. Click Continue to create the list.
Note: You can add up to 5 competitors per list.
5
You can edit or delete the competitor list from the dashboard at any time.
Filtering & Managing Data
6
Select a date range from the top to filter analytics within a specific timeframe.
7
You can manage competitors by adding or removing them from the list.
Dashboard Overview
8
At the top, you’ll see all competitors in the list along with their followers and engagement rates.
9
View the performance comparison graph showing followers and engagement rate. Hover over the question mark icon for graph explanations.
10
The comparative table provides an overview of:
• Total followers
• Follower change over time
• Posts per week and change over time
• Engagement rate and its change over time
12
View the graph comparing total followers vs net follower change to analyze growth trends over time.
13
Review posting activity by post type (Reels, Carousels, Images) to see which format performs best.
14
Filter performance by specific post types for a more detailed comparison between competitors.
15
Use the bar graph view for a numerical comparison. Sort data in ascending or descending order.
Hashtags & Bio Analysis
16
View the most engaged hashtags including number of posts, engagement per post, and engagement per follower.
17
Under Bio Analysis, compare competitor bios and character length usage to refine your own profile description strategy.
Top & Least Performing Posts
18
Scroll to view top-performing and least-performing posts. Hover over a post to see engagement breakdown including likes, comments, and post type.
18
Scroll to view top-performing and least-performing posts. Hover over a post to see engagement breakdown including likes, comments, and post type.
FAQs
1. How many competitors can I add to a single list?
You can add up to 5 competitors in one list. If you want to track more accounts, create multiple lists for better organization.
2. Can I edit or delete a competitor list later?
Yes. You can easily edit, update, or delete any competitor list directly from the dashboard.
3. What date ranges can I apply?
You can select a custom date range from the top filter. This helps you analyze performance within a specific timeframe.
Did this answer your question?Thanks for the feedbackThere was a problem submitting your feedback. Please try again later.
