What Metrics Are Gathered for Each Social Network?
ContentStudio's social media analytics pull a wide range of performance data directly from each connected network. This guide explains exactly which metrics and insights we gather for every supported platform, what each one means, and how the numbers are calculated. Use it as a reference whenever you want to understand the data shown in your reports and dashboards.
This Article Contains the Following Sections:
Facebook Insights Metrics
Facebook metrics are data points that provide information about the performance and engagement of a Facebook page. The metrics we collect are divided into two levels: page level and post level, both types of metrics are described below:
Page Metrics
| Metric | Description |
|---|---|
| Fans Count | Total number of people who have specifically "Liked" your page. Fans does not include followers.
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| Sentiments | Sentiments are the number of positive or negative reactions on your post. Positive sentiments include Like👍, Love❤️, Wow😲, Haha😆, and Sorry😢 reactions, while negative sentiments include only Anger😠 reactions. Overall sentiment score is calculated by subtracting negative values from positive values.
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| Feedback |
Feedback shows how well your page is received, with a breakdown of positive and negative reactions which are derived from page like sources and page unlike sources. It excludes unique user count and calculates the overall score by subtracting negative values from positive values. |
| Fans by likes | Number of people who have liked your page by a like source. Its data is derived from page like sources.
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| Fans by Unlikes
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Number of people who have unliked your page by unlike source. Its data is derived from page unlike sources.
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| Average Page Fans by like | Average of "Page Fans by Like" is calculated by dividing the "total number of page likes" gained during a specific time period by the "number of days" in that time period.
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| Average Page Fans by Unlike | Average of "Page Fans by Unlike" is calculated by dividing the "total number of page unlikes" gained during a specific time period by the "number of days" in that time period.
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| Talking About Count
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Talking About is the number of people who mentioned or tagged your page during a specific time period. It is calculated by dividing the total count by the number of days in that time period.
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| Active Users By Hours | It shows the number of active fans at each hour of the day. with the values aggregated by hour over the specified time period.
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| Active Users By Days | It shows the number of active fans at each day of the week. with the values aggregated by day over the specified time period.
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| Best hour to post | The hour during which the most fans are active. |
| Best day to post | The day when the most fans are active. |
| Audience by Age | Breakdown of your fans by their age in the selected time period. |
| Audience by Gender | Breakdown of your fans by their age in the selected time period. |
| Audience by Top Countries | It shows the top 10 countries where your fans are located. |
| Audience by Top Cities | It shows the top 10 cities where your fans are located. |
Post Metrics
| Metric | Description |
|---|---|
| Total Engagement | Shows the total number of fan interactions (comments, shares, likes, clicks) with your Facebook posts.
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| Impressions | The total number of times your post was seen in the selected date range. Impressions doesn't include unique user count.
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| Posts Clicks |
The number of clicks your posts received. This number includes clicks on the post, links, images or videos. |
| Reactions | The number of reactions your posts received.
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| Reposts
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The number of times your post has been shared by other users.
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| Published Texts | Number of posts comprising textual content in a given reporting period.
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| Published Photos | Number of posts comprising photos/images in a given reporting period.
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| Published Links
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Number of posts comprising web links or URLs in a given reporting period.
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| Published Videos | Number of posts comprising video content in a given reporting period. |
| Total Posts Published | Total number of posts published in a given time period. |
| Likes | Number of likes your top post receive. |
| Comments | Number of comments your top post received. |
| Shares | Number of shares your top posts received. |
| Paid Post Impressions | The number of times any content from your page or about your page entered a person’s screen through paid distribution such as an ad. |
| Viral Post Impressions | Social impressions is the number of times your page content appeared on a person's screen with social information, such as when a friend interacted with your page or post. |
| Organic Post Impressions | The number of times any content from your page or about your page entered a person’s screen through unpaid distribution. |
| Total Post Reach | The total number of times that your content was on-screen in the selected date range. |
| Average Total Reach | Average of "Total Reach" is calculated by dividing the total posts reach by the total number of days in the given time period. |
| Organic Post Reach | Sum of people who has seen your content through unpaid distribution. |
| Viral Post Reach | Sum of people who has seen your content because their friend likes or follows your page. |
| Paid Post Reach | Sum of people who has seen your content through paid distribution such as an ad. |
| Total Video Play Count | Not Confirmed yet.
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| Total Video Views | The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
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| Total Video Engagements | The number of likes, comments, shares, and saves your video content receives. |
| Paid Video Views | The number of times your video is played through paid distribution such as an ad. |
| Organic Video Views | The number of times your video is played through unpaid distribution. |
| Total Videos Clicked to Play | Clicks to play tell you how many times your video started playing after someone clicked it.
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| Total Videos Auto played | The number of times your page's videos automatically played for at least 3 seconds. |
Frequently Asked Questions
Where can I view these metrics in ContentStudio?
All of these metrics are available in the Analytics section of ContentStudio. Connect your social account, open the relevant report, and select a date range to see the page-level and post-level data described above.
How often are the metrics updated?
ContentStudio refreshes analytics data regularly by syncing with each network's API. Some metrics may take time to appear because the social platforms themselves process and report certain insights with a delay.
Why do some metrics show no data?
A metric may appear empty if there was no activity during the selected period, if the connected account lacks the required permissions, or if the network does not make that particular insight available. Reconnecting the account and choosing a wider date range usually resolves the issue.
Are Instagram and LinkedIn metrics the same as Facebook?
Each network exposes a different set of insights, so the available metrics vary by platform. Many core measures such as reach, impressions, and engagement are tracked everywhere, while some data points are specific to a single network. Refer to the dedicated section for each platform above to see exactly what is collected.