Create and manage post templates

With Post Templates in ContentStudio, you can save, apply, and manage reusable content structures—making your social publishing process faster, easier, and more consistent.

Let’s explore how this feature works! 🛠️

In this article:

What is a post template?
How to save a post template?
How to use a saved post?
Managing your templates
Use cases: Smart ways to use post templates
FAQs

What is a post template?

A Post Template lets you save a composed post—complete with all its content, media, settings, and scheduling preferences—so you can reuse it whenever needed without starting from scratch. It's perfect for recurring campaigns, weekly reminders, or brand-standard formats.

How to save a post as a template

The template can be saved in two ways:

Option A: From Publisher

1: Head to Publisher. Click Compose dropdown and then Social Post.

2: Compose your post as usual, select an account, add captions and media. Click on the Template button and then "+".

3: Give your template a title. Choose its visibility level:

Only Me – visible only to you
Everyone – available across your workspace

4: Click Create.

Option B: From Dashboard

1: On dashboard, click Compose dropdown -> Social post using Template -> Create new Template.

Note:

You can create a new template from the dashboard only once, when no templates exist. After that, you’ll only be able to use the templates you've already created.

2: Composer screen will open, create your post and click Save as Template.

3: Once done, a popup will appear, enter the title and select the template visibility. Click Create & close to create and save it for later use or click Create & use to use it immediately.

✅ Your post (including caption, social accounts, media, labels, campaign, publishing options, and platform-specific settings) will be saved as a template.

How to use a saved template

Templates can be applied in two ways:

Option A: From Publisher → Compose

1: Click the Compose dropdown button from the Publisher section. Click Social post. Composer will open and choose a saved template from the list. The composer will add the selected template.

Option B: From Dashboard

1: Click Compose dropdown -> Social post using Template. Choose a saved template from the list. The composer will launch with the selected template and pre-filled.

Managing your templates

Your template list can grow quickly, so we’ve made it easy to rename or delete them as needed.

1: Open the Templates dropdown.

2: Here you can:

📝 Edit: Edit the title and visibility.
🗑️ Delete: Delete the template.

💡 Use Cases: Smart ways to use post templates

Post Templates aren't just about saving time—they solve real workflow problems for content creators and teams. Here are common scenarios where templates make your life easier:

📌 Posting to the Same Social Accounts Repeatedly

Problem: You always post to the same accounts (e.g., Facebook Page, Instagram, LinkedIn), and selecting them every time is repetitive.

Solution: Save a template with those accounts pre-selected. Next time, load the template and skip the manual setup.

🏷️ Always Adding the Same Campaigns or Labels

Problem: You frequently forget to add the correct campaign or label to posts.

Solution: Store those tags in your template so they’re auto-applied when you use it.

👥 Instagram Collaborators

Problem: You regularly tag the same collaborators (like influencers or partner brands) in Instagram posts.

Solution: Set up a template with your frequently used Instagram collaborators pre-filled to save time and ensure accuracy.

🎵 TikTok Settings

Problem: You need to repeatedly apply the same TikTok settings (e.g., Who can see, Allow user to "Comment, Duet, Stitch"), but end up setting them manually.

Solution: Set up a template with your preferred TikTok post settings and save time.

📺 YouTube Titles, Descriptions & Tags

Problem: You often forget to include standard titles, playlists, video tags, and formatting for YouTube uploads.

Solution: Save templates with YouTube-specific details for quick publishing.

These use cases demonstrate the power and flexibility of templates in real-world publishing scenarios. Create once—reuse forever! 💪

FAQs

Q1: What happens to the platform-specific settings when I apply a template?

A: All platform-specific settings (like Instagram tags, Twitter threads, etc.) saved in the template are applied just as they were when saved.

Q2: Can I share my templates with team members?

A: Yes! Set the template privacy to “Everyone” when saving.

Q3: Can I edit the content of a saved template directly?

A: No, but you can apply the template, edit the content, and re-save it as a new template.