Data Studio Integration in Analytics

BETA The Data Studio integration is currently in beta.

The Data Studio integration lets you connect your ContentStudio analytics data to Google Data Studio — a free reporting tool by Google and build visual dashboards that update automatically.

Instead of exporting data manually, your social media metrics flow directly into Data Studio, where you can create charts, filter by date range, and share polished reports with your team or clients.


With this integration, you can:

  • Visualise follower growth, engagement, reach, and post performance in real time
  • Build fully custom dashboards using drag-and-drop chart tools
  • Use a ready-made template that populates your data automatically
  • Share live report links or schedule email delivery to stakeholders
💡
Supported platforms
  • Facebook (Page), Instagram (Profile), and LinkedIn (Page) are currently supported
  • Each data source connects to one platform at a time
  • Support for TikTok, YouTube, Pinterest, and X is coming soon

Option A — Build a custom dashboard

1 In ContentStudio, go to Analytics → Data Studio → Data Studio.
2 On this page you will see your API Key. This key is used automatically to authenticate your data in Data Studio — you do not need to copy or enter it manually.
📌
About your API Key
  • You do not need to copy or manually use this key — the connection handles it automatically
  • Regenerating this key will disconnect all existing Data Studio reports that were built using it
  • Only regenerate if you have a specific security reason to do so

3 Click the Connect in Data Studio button. A new tab will open and you will be taken to Google Data Studio. If you are not already signed in to your Google account, you will be prompted to do so.

4 Data Studio will load a page called Untitled Data Source. You will see the ContentStudio Analytics connector listed. This is the connector that links your ContentStudio data to Data Studio.

5 Fill in the three fields on the connector page:
  • Workspace — the ContentStudio workspace that contains the social accounts you want to report on
  • Platform — Facebook, Instagram, or LinkedIn
  • Account — the specific page or profile you want to report on

6 Click the Connect button in the top-right corner of the page. This establishes the live connection between your ContentStudio account and Data Studio.

The Data Source screen

After connecting, you will land on the Data Source screen. This shows a long list of fields — things like Audience Growth, Date, Follower Demographics, Post Reach, and more. This is normal.

This screen shows every piece of analytics data available from your ContentStudio account. Think of it as a full list of metrics you can use when building your report. You do not need to change anything here.

Data Studio Field Reference

ContentStudio Analytics Community Connector — complete field directory for all platforms

Naming Conventions

sum_curr_* Aggregate total for the current selected date range. Use in scorecards alongside the matching sum_prev_* field.
sum_prev_* Aggregate total for the previous period (same duration, shifted back). Automatically calculated by the connector.
*_rollup_curr_* / *_rollup_prev_* Period-level rollup fields — single row, period = "Current". Use for scorecards when you need current + previous in the same chart row.
*_daily Per-day delta value. Use in time-series / line charts with the date dimension.
*_total Running cumulative total up to each date. Use alongside *_daily in dual-axis charts.
*_diff Absolute change: current period value minus previous period value.
*_growth Percentage growth: (current − previous) ÷ previous × 100.
lp_* Least-performing post metric — same measure as the corresponding top-post metric but for the bottom posts.
lt_* Least tweet metric (Twitter/X) — mirrors the top-tweet field of the same name without the prefix.
ps_* Performance-schedule metric (YouTube) — avoids routing collision with channel-level trend fields.
pub_beh_rlu_* Publishing behaviour rollup — period totals broken down by media type.
tp_medass_* Facebook top-post media-asset fields — one value per asset, joined with commas when a post has multiple assets.

Facebook

▶Summary

Single-row response with current & previous period totals. Add to a scorecard; pair sum_curr_* with sum_prev_* to show period-over-period change.

Field ID Display Name Kind Description
period Period Dim Always "Current" — used as the row identifier in single-row scorecard sources.
sum_curr_fan_count Sum Curr Fan Count Metric Total page fans (likes) at the end of the current period.
sum_curr_doc_count Sum Curr Doc Count Metric Number of posts published during the current period.
sum_curr_total_engagement Sum Curr Total Engagement Metric Sum of all post-level engagement actions (reactions + comments + clicks + shares) in the current period.
sum_curr_reactions Sum Curr Reactions Metric Total post reactions (Like, Love, Haha, Wow, Sad, Angry, Thankful) in the current period.
sum_curr_comments Sum Curr Comments Metric Total post comments in the current period.
sum_curr_posts_clicks Sum Curr Posts Clicks Metric Total post link clicks in the current period.
sum_curr_impressions Sum Curr Impressions Metric Total post impressions (all sources) in the current period.
sum_curr_reach Sum Curr Reach Metric Unique accounts reached by posts in the current period.
sum_curr_repost Sum Curr Repost Metric Total post shares (reposts) in the current period.
sum_curr_positive_sentiment Sum Curr Positive Sentiment Metric Positive feedback actions on page posts in the current period.
sum_curr_negative_sentiment Sum Curr Negative Sentiment Metric Negative feedback actions (hide post, report) in the current period.
sum_curr_page_impressions Sum Curr Page Impressions Metric Total page-level impressions (all content, all sources) in the current period.
sum_curr_page_impressions_paid Sum Curr Page Impressions Paid Metric Page impressions driven by paid/boosted content in the current period.
sum_curr_page_impressions_organic Sum Curr Page Impressions Organic Metric Page impressions from organic (non-paid) content in the current period.
sum_curr_page_engagements Sum Curr Page Engagements Metric Total engagement actions on the page (posts, stories, check-ins) in the current period.
sum_curr_page_positive_feedback Sum Curr Page Positive Feedback Metric Positive page-level feedback (likes, comments, shares on any page content).
sum_curr_page_negative_feedback Sum Curr Page Negative Feedback Metric Negative page-level feedback (hides, unlikes, spam reports).
sum_curr_talking_about_count Sum Curr Talking About Count Metric Number of people who created a story about the page this period (likes, posts, check-ins, etc.).
sum_curr_page_follows Sum Curr Page Follows Metric Total page followers (distinct from fans — people who follow without liking) at period end.
sum_prev_fan_count Sum Prev Fan Count Metric Page fans at the end of the previous period.
sum_prev_doc_count Sum Prev Doc Count Metric Posts published during the previous period.
sum_prev_total_engagement Sum Prev Total Engagement Metric Total engagement in the previous period.
sum_prev_reactions Sum Prev Reactions Metric Post reactions in the previous period.
sum_prev_comments Sum Prev Comments Metric Post comments in the previous period.
sum_prev_posts_clicks Sum Prev Posts Clicks Metric Post link clicks in the previous period.
sum_prev_impressions Sum Prev Impressions Metric Post impressions in the previous period.
sum_prev_reach Sum Prev Reach Metric Unique accounts reached in the previous period.
sum_prev_repost Sum Prev Repost Metric Post shares in the previous period.
sum_prev_positive_sentiment Sum Prev Positive Sentiment Metric Positive feedback in the previous period.
sum_prev_negative_sentiment Sum Prev Negative Sentiment Metric Negative feedback in the previous period.
sum_prev_page_impressions Sum Prev Page Impressions Metric Page-level impressions in the previous period.
sum_prev_page_impressions_paid Sum Prev Page Impressions Paid Metric Paid page impressions in the previous period.
sum_prev_page_impressions_organic Sum Prev Page Impressions Organic Metric Organic page impressions in the previous period.
sum_prev_page_engagements Sum Prev Page Engagements Metric Page engagements in the previous period.
sum_prev_page_positive_feedback Sum Prev Page Positive Feedback Metric Positive page feedback in the previous period.
sum_prev_page_negative_feedback Sum Prev Page Negative Feedback Metric Negative page feedback in the previous period.
sum_prev_talking_about_count Sum Prev Talking About Count Metric People talking about the page in the previous period.
sum_prev_page_follows Sum Prev Page Follows Metric Page followers in the previous period.
▶Audience Growth (Daily)

One row per day. Use with the date dimension in a time-series chart to visualise fan and engagement growth over time.

Field ID Display Name Kind Description
date Date Dim Day of the data point (YYYYMMDD).
audience_growth_fan_count Audience Growth Fan Count Metric Cumulative fan (page like) count on this date.
audience_growth_page_fans_daily Audience Growth Page Fans Daily Metric Net new fans gained on this specific day.
audience_growth_page_fans_by_like Audience Growth Page Fans By Like Metric Fans added via page like on this day.
audience_growth_page_fans_by_unlike Audience Growth Page Fans By Unlike Metric Fans lost via page unlike on this day.
audience_growth_page_impressions Audience Growth Page Impressions Metric Total page impressions on this day.
audience_growth_page_engagements Audience Growth Page Engagements Metric Total page engagements on this day.
▶Audience Growth Rollup

Single row comparing current vs previous period fan metrics. Ideal for scorecard tiles.

Field ID Display Name Kind Description
audience_growth_rollup_curr_fan_count Audience Growth Rollup Curr Fan Count Metric Fan count at the end of the current period.
audience_growth_rollup_curr_avg_page_fans_by_like … Curr Avg Page Fans By Like Metric Average daily fans gained by liking in the current period.
audience_growth_rollup_curr_avg_page_fans_by_unlike … Curr Avg Page Fans By Unlike Metric Average daily fans lost by unliking in the current period.
audience_growth_rollup_curr_talking_about_count … Curr Talking About Count Metric Total people talking about the page in the current period.
audience_growth_rollup_curr_doc_count … Curr Doc Count Metric Posts published in the current period.
audience_growth_rollup_prev_fan_count … Prev Fan Count Metric Fan count at the end of the previous period.
audience_growth_rollup_prev_avg_page_fans_by_like … Prev Avg Page Fans By Like Metric Average daily fans gained by liking in the previous period.
audience_growth_rollup_prev_avg_page_fans_by_unlike … Prev Avg Page Fans By Unlike Metric Average daily fans lost in the previous period.
audience_growth_rollup_prev_talking_about_count … Prev Talking About Count Metric People talking about the page in the previous period.
audience_growth_rollup_prev_doc_count … Prev Doc Count Metric Posts published in the previous period.
▶Publishing Behaviour (Daily)

One row per day showing post volume and reach/engagement breakdown by distribution type.

Field ID Display Name Kind Description
date Date Dim Day of the data point.
publishing_behaviour_post_count Post Count Metric Number of posts published on this day.
publishing_behaviour_reactions_engagement Reactions Engagement Metric Total reaction actions on posts published this day.
publishing_behaviour_comments_engagement Comments Engagement Metric Total comments on posts published this day.
publishing_behaviour_shares_engagement Shares Engagement Metric Total shares on posts published this day.
publishing_behaviour_organic_reach Organic Reach Metric Unique accounts reached organically on this day.
publishing_behaviour_paid_reach Paid Reach Metric Unique accounts reached via paid/boosted distribution on this day.
publishing_behaviour_viral_reach Viral Reach Metric Unique accounts reached through a friend's interaction (viral) on this day.
publishing_behaviour_organic_impressions Organic Impressions Metric Total organic impressions on this day.
publishing_behaviour_paid_impressions Paid Impressions Metric Total paid impressions on this day.
publishing_behaviour_viral_impressions Viral Impressions Metric Total viral impressions on this day.
▶Publishing Behaviour Rollup

Period totals for posting activity. Single row — use in scorecards.

Field ID Display Name Kind Description
pub_beh_rlu_curr_doc_count Pub Beh Rlu Curr Doc Count Metric Posts published in the current period.
pub_beh_rlu_curr_total_engagement … Curr Total Engagement Metric Total engagement on all posts in the current period.
pub_beh_rlu_curr_reactions … Curr Reactions Metric Total reactions in the current period.
pub_beh_rlu_curr_comments … Curr Comments Metric Total comments in the current period.
pub_beh_rlu_curr_post_clicks … Curr Post Clicks Metric Total link clicks in the current period.
pub_beh_rlu_curr_impressions … Curr Impressions Metric Total post impressions in the current period.
pub_beh_rlu_curr_shares … Curr Shares Metric Total post shares in the current period.
pub_beh_rlu_prev_doc_count … Prev Doc Count Metric Posts published in the previous period.
pub_beh_rlu_prev_total_engagement … Prev Total Engagement Metric Total engagement in the previous period.
pub_beh_rlu_prev_reactions … Prev Reactions Metric Reactions in the previous period.
pub_beh_rlu_prev_comments … Prev Comments Metric Comments in the previous period.
pub_beh_rlu_prev_post_clicks … Prev Post Clicks Metric Link clicks in the previous period.
pub_beh_rlu_prev_impressions … Prev Impressions Metric Impressions in the previous period.
pub_beh_rlu_prev_shares … Prev Shares Metric Shares in the previous period.
▶Impressions (Daily) & Rollup

impressions_page_impressions is the daily field for time-series charts. The rollup fields give period totals and averages for scorecards.

Field ID Display Name Kind Description
impressions_page_impressions Impressions Page Impressions Metric Total page impressions on this day.
impressions_rollup_curr_total_impressions Rollup Curr Total Impressions Metric Total page impressions for the current period.
impressions_rollup_curr_avg_impressions_per_day Rollup Curr Avg / Day Metric Average daily impressions in the current period.
impressions_rollup_curr_avg_impressions_per_week Rollup Curr Avg / Week Metric Average weekly impressions in the current period.
impressions_rollup_prev_total_impressions Rollup Prev Total Impressions Metric Total page impressions for the previous period.
impressions_rollup_prev_avg_impressions_per_day Rollup Prev Avg / Day Metric Average daily impressions in the previous period.
impressions_rollup_prev_avg_impressions_per_week Rollup Prev Avg / Week Metric Average weekly impressions in the previous period.
▶Engagement (Daily) & Rollup

Daily page engagement for trend charts; rollup gives current vs previous averages for scorecards.

Field ID Display Name Kind Description
engagement_page_engagements Engagement Page Engagements Metric Total engagement actions on the page on this day.
engagement_rollup_curr_page_engagements Rollup Curr Page Engagements Metric Total page engagements for the current period.
engagement_rollup_curr_avg_engagements_per_day Rollup Curr Avg / Day Metric Average daily engagements in the current period.
engagement_rollup_curr_avg_engagements_per_week Rollup Curr Avg / Week Metric Average weekly engagements in the current period.
engagement_rollup_prev_page_engagements Rollup Prev Page Engagements Metric Total page engagements for the previous period.
engagement_rollup_prev_avg_engagements_per_day Rollup Prev Avg / Day Metric Average daily engagements in the previous period.
engagement_rollup_prev_avg_engagements_per_week Rollup Prev Avg / Week Metric Average weekly engagements in the previous period.
▶Video Insights (Daily) & Rollup

Daily video performance for time-series charts. Rollup fields give current vs previous period totals for scorecards.

Field ID Display Name Kind Description
video_insights_total_views Video Insights Total Views Metric Total video views (all sources) on this day.
video_insights_organic_views Video Insights Organic Views Metric Organic video views on this day.
video_insights_paid_views Video Insights Paid Views Metric Paid/boosted video views on this day.
video_insights_total_view_time Video Insights Total View Time Metric Total video view time (ms) on this day.
video_insights_organic_view_time Video Insights Organic View Time Metric Organic video view time (ms) on this day.
video_insights_paid_view_time Video Insights Paid View Time Metric Paid video view time (ms) on this day.
video_insights_comments Video Insights Comments Metric Video comments on this day.
video_insights_reactions Video Insights Reactions Metric Video reactions on this day.
video_insights_shares Video Insights Shares Metric Video shares on this day.
video_insights_total_posts Video Insights Total Posts Metric Number of video posts published on this day.
video_rollup_curr_total_views Video Rollup Curr Total Views Metric Total video views for the current period.
video_rollup_curr_organic_views … Curr Organic Views Metric Organic video views for the current period.
video_rollup_curr_paid_views … Curr Paid Views Metric Paid video views for the current period.
video_rollup_curr_total_view_time … Curr Total View Time Metric Total video view time for the current period.
video_rollup_curr_comments … Curr Comments Metric Video comments for the current period.
video_rollup_curr_reactions … Curr Reactions Metric Video reactions for the current period.
video_rollup_curr_shares … Curr Shares Metric Video shares for the current period.
video_rollup_curr_total_posts … Curr Total Posts Metric Video posts published in the current period.
video_rollup_prev_* … Prev … Metric Same metrics as above for the previous period (prev versions of all curr fields).
▶Reels (Daily) & Rollup

Daily Reels performance for trend charts plus period rollup for scorecards.

Field ID Display Name Kind Description
reels_initial_plays Reels Initial Plays Metric Number of times a Reel started playing (initial play count) on this day.
reels_total_reels Reels Total Reels Metric Number of Reels published on this day.
reels_total_seconds_watched Reels Total Seconds Watched Metric Total seconds watched across all Reels on this day.
reels_engagement Reels Engagement Metric Total engagement (reactions + comments + shares) on Reels this day.
reels_reactions Reels Reactions Metric Reactions on Reels this day.
reels_comments Reels Comments Metric Comments on Reels this day.
reels_shares Reels Shares Metric Shares of Reels this day.
reels_rollup_curr_total_reels Reels Rollup Curr Total Reels Metric Total Reels published in the current period.
reels_rollup_curr_initial_plays … Curr Initial Plays Metric Total initial plays in the current period.
reels_rollup_curr_total_seconds_watched … Curr Total Seconds Watched Metric Total seconds watched in the current period.
reels_rollup_curr_average_seconds_watched … Curr Average Seconds Watched Metric Average watch time per Reel play in the current period.
reels_rollup_curr_reach … Curr Reach Metric Unique accounts reached by Reels in the current period.
reels_rollup_curr_engagement … Curr Engagement Metric Total Reels engagement in the current period.
reels_rollup_curr_reactions … Curr Reactions Metric Reels reactions in the current period.
reels_rollup_curr_comments … Curr Comments Metric Reels comments in the current period.
reels_rollup_curr_shares … Curr Shares Metric Reels shares in the current period.
reels_rollup_prev_* … Prev … Metric Same nine metrics as above for the previous period.
▶Top Posts

One row per post (top 10 by engagement). Use in a table or gallery chart. Media asset fields are comma-joined when a post has multiple assets.

Field ID Display Name Kind Description
top_posts_created_time Created Time Dim Date the post was published.
top_posts_page_name Page Name Dim Name of the Facebook page.
top_posts_page_id Page ID Dim Facebook page identifier.
top_posts_post_id Post ID Dim Unique Facebook post identifier.
top_posts_permalink Permalink Dim Direct URL to the post on Facebook.
top_posts_status_type Status Type Dim Facebook status type (added_photos, shared_story, mobile_status_update, etc.).
top_posts_media_type Media Type Dim Content type of the post (photo, video, link, status, etc.).
top_posts_caption Caption Dim Post caption / message text.
top_posts_description Description Dim Post description (for link shares).
top_posts_full_picture Full Picture Dim URL of the post's primary image.
top_posts_day_of_week Day Of Week Dim Day of week the post was published (Monday–Sunday).
top_posts_message_tags Message Tags Dim JSON array of people/pages tagged in the post.
tp_medass_media_id Media Asset ID Dim ID(s) of attached media assets, comma-joined for carousel posts.
tp_medass_asset_type Media Asset Type Dim Type of each media asset (photo, video), comma-joined.
tp_medass_link Media Asset Link Dim URL(s) of media assets, comma-joined.
tp_medass_call_to_action Media Asset Call To Action Dim Call-to-action URL(s) on media assets, comma-joined.
top_posts_hour_of_day Hour Of Day Metric Hour (0–23) when the post was published.
top_posts_like Like Metric Number of Like reactions on the post.
top_posts_love Love Metric Number of Love reactions on the post.
top_posts_haha Haha Metric Number of Haha reactions on the post.
top_posts_wow Wow Metric Number of Wow reactions on the post.
top_posts_sad Sad Metric Number of Sad reactions on the post.
top_posts_angry Angry Metric Number of Angry reactions on the post.
top_posts_total Total Reactions Metric Sum of all reaction types on the post.
top_posts_shares Shares Metric Number of times the post was shared.
top_posts_comments Comments Metric Number of comments on the post.
top_posts_post_clicks Post Clicks Metric Total link clicks on the post.
top_posts_total_engagement Total Engagement Metric Sum of all engagement actions on the post.
top_posts_post_impressions Post Impressions Metric Total impressions for this post (all sources).
top_posts_post_impressions_paid Post Impressions Paid Metric Paid/boosted impressions for this post.
top_posts_post_impressions_organic Post Impressions Organic Metric Organic impressions for this post.
top_posts_post_impressions_viral Post Impressions Viral Metric Viral impressions (from friend interactions) for this post.
top_posts_post_video_views Post Video Views Metric Video views for this post (if video content).
top_posts_total_impressions Total Impressions Metric Total impressions including all organic, paid, and viral sources.
▶Active Users (Day of Week)

Shows which days of the week your audience is most active. Use in a bar chart with active_users_days_buckets as the dimension.

Field ID Display Name Kind Description
active_users_days_buckets Active Users Days Buckets Dim Day of week label (e.g. "Monday").
active_users_days_values Active Users Days Values Metric Relative activity level for this day of week.
active_users_days_highest_value Highest Value Metric Peak activity value across all days — repeated on every row for reference.
active_users_days_highest_day Highest Day Dim Name of the most active day — repeated on every row for reference.
▶Demographics — Age, Gender, Location

Each section produces one row per bucket. Use in a pie or bar chart.

Field ID Display Name Kind Description
audience_age_fans_age_bracket Age Bracket Dim Age range of fans (e.g. "18-24", "25-34").
audience_age_fans_age_count Age Count Metric Number of fans in this age bracket.
audience_gender_gender Gender Dim Gender segment (F, M, U).
audience_gender_count Gender Count Metric Number of fans in this gender segment.
audience_city_city City Dim City name of page fans.
audience_city_count City Count Metric Number of fans from this city.
audience_country_country Country Dim Country of page fans.
audience_country_count Country Count Metric Number of fans from this country.

Instagram

▶Summary

Single-row response with current & previous period totals for all key Instagram metrics.

Field ID Display Name Kind Description
period Period Dim Always "Current" — row identifier for single-row scorecard sources.
sum_curr_total_posts Sum Curr Total Posts Metric Posts published in the current period.
sum_curr_post_engagement Sum Curr Post Engagement Metric Total post-level engagement (likes + comments + saves + shares) in the current period.
sum_curr_post_reactions Sum Curr Post Reactions Metric Total likes on posts in the current period.
sum_curr_post_comments Sum Curr Post Comments Metric Total comments on posts in the current period.
sum_curr_post_saves Sum Curr Post Saves Metric Total saves on posts in the current period.
sum_curr_post_reach Sum Curr Post Reach Metric Unique accounts reached by posts in the current period.
sum_curr_profile_impressions Sum Curr Profile Impressions Metric Total profile-level impressions in the current period.
sum_curr_post_views Sum Curr Post Views Metric Total video/reel views on posts in the current period.
sum_curr_total_stories Sum Curr Total Stories Metric Stories published in the current period.
sum_curr_profile_views Sum Curr Profile Views Metric Total profile page visits in the current period.
sum_curr_followers_count Sum Curr Followers Count Metric Follower count at the end of the current period.
sum_curr_follows_count Sum Curr Follows Count Metric Number of accounts this profile follows at period end.
sum_curr_accounts_engaged Sum Curr Accounts Engaged Metric Unique accounts that engaged with the profile in the current period.
sum_curr_profile_engagement Sum Curr Profile Engagement Metric Total profile-level engagement actions in the current period.
sum_curr_profile_reach Sum Curr Profile Reach Metric Unique accounts that saw any profile content in the current period.
sum_curr_eng_rate Sum Curr Eng Rate % Engagement rate: total engagement ÷ reach × 100 for the current period.
sum_prev_* Sum Prev … Metric Same 17 metrics as above but for the previous period.
▶Audience Growth (Daily) & Rollup

Daily follower count for trend charts; rollup gives period totals for scorecards.

Field ID Display Name Kind Description
audience_growth_followers Audience Growth Followers Metric Cumulative follower count on this date.
audience_growth_followers_daily Audience Growth Followers Daily Metric Net new followers gained on this specific day.
audience_growth_rollup_curr_follower_count Rollup Curr Follower Count Metric Follower count at the end of the current period.
audience_growth_rollup_curr_follower_gained Rollup Curr Follower Gained Metric Net followers gained during the current period.
audience_growth_rollup_prev_follower_count Rollup Prev Follower Count Metric Follower count at the end of the previous period.
audience_growth_rollup_prev_follower_gained Rollup Prev Follower Gained Metric Net followers gained during the previous period.
▶Publishing Behaviour (Daily) & Rollup

Daily posting performance for trend charts. Rollup is broken down by media type (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS) — one row per type per period.

Field ID Display Name Kind Description
publishing_behaviour_total_posts Total Posts Metric Posts published on this day.
publishing_behaviour_likes Likes Metric Likes on posts published this day.
publishing_behaviour_comments Comments Metric Comments on posts published this day.
publishing_behaviour_saved Saved Metric Saves on posts published this day.
publishing_behaviour_engagement Engagement Metric Total engagement on posts published this day.
publishing_behaviour_reach Reach Metric Unique accounts reached by posts on this day.
publishing_behaviour_impressions Impressions Metric Total impressions on posts published this day.
publishing_behaviour_views Views Metric Video/Reel views on posts published this day.
pub_beh_rlu_media_type Pub Beh Rlu Media Type Dim Media type for the rollup row (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS).
pub_beh_rlu_curr_total_posts Rollup Curr Total Posts Metric Posts of this media type published in the current period.
pub_beh_rlu_curr_likes … Curr Likes Metric Likes on this media type in the current period.
pub_beh_rlu_curr_comments … Curr Comments Metric Comments on this media type in the current period.
pub_beh_rlu_curr_saved … Curr Saved Metric Saves on this media type in the current period.
pub_beh_rlu_curr_engagement … Curr Engagement Metric Total engagement on this media type in the current period.
pub_beh_rlu_curr_reach … Curr Reach Metric Reach for this media type in the current period.
pub_beh_rlu_curr_views … Curr Views Metric Views for this media type in the current period.
pub_beh_rlu_prev_* … Prev … Metric Same 7 metrics as above for the previous period.
▶Stories Performance (Daily) & Rollup

Daily story metrics for trend charts; rollup for scorecards.

Field ID Display Name Kind Description
stories_performance_published_stories Published Stories Metric Stories published on this day.
stories_performance_story_impressions Story Impressions Metric Total story impressions on this day.
stories_performance_avg_story_impressions Avg Story Impressions Metric Average impressions per story on this day.
stories_performance_story_reach Story Reach Metric Unique accounts that viewed stories on this day.
stories_performance_story_reply Story Replies Metric Replies sent to stories on this day.
stories_performance_story_exits Story Exits Metric Number of times viewers exited the story on this day.
stories_performance_story_taps_forward Story Taps Forward Metric Forward taps (skips to next story) on this day.
stories_performance_story_taps_back Story Taps Back Metric Back taps (replay previous story) on this day.
stories_rollup_curr_* Rollup Curr … Metric Period total for each of the 8 story metrics above (current period).
stories_rollup_prev_* Rollup Prev … Metric Period total for each of the 8 story metrics above (previous period).
▶Reels (Daily) & Rollup

Daily Reels metrics for trend charts; rollup for scorecards.

Field ID Display Name Kind Description
reels_total_posts Reels Total Posts Metric Reels published on this day.
reels_engagement Reels Engagement Metric Total engagement on Reels this day.
reels_likes Reels Likes Metric Likes on Reels this day.
reels_comments Reels Comments Metric Comments on Reels this day.
reels_saves Reels Saves Metric Saves on Reels this day.
reels_shares Reels Shares Metric Shares of Reels this day.
reels_avg_watch_time Reels Avg Watch Time Metric Average seconds watched per Reel play on this day.
reels_total_watch_time Reels Total Watch Time Metric Total seconds watched across all Reels on this day.
reels_rollup_curr_* Reels Rollup Curr … Metric Period total for each of the 8 Reels metrics above (current period).
reels_rollup_prev_* Reels Rollup Prev … Metric Period total for each of the 8 Reels metrics above (previous period).
▶Top Hashtags & Rollup

One row per hashtag used in the period. Rollup gives overall hashtag activity totals for scorecards.

Field ID Display Name Kind Description
top_hashtags_name Top Hashtags Name Dim The hashtag text (without #).
top_hashtags_posts Top Hashtags Posts Metric Number of posts using this hashtag.
top_hashtags_engagement Top Hashtags Engagement Metric Total engagement on posts using this hashtag.
top_hashtags_likes Top Hashtags Likes Metric Likes on posts using this hashtag.
top_hashtags_comments Top Hashtags Comments Metric Comments on posts using this hashtag.
top_hashtags_saved Top Hashtags Saved Metric Saves on posts using this hashtag.
top_hashtags_rollup_curr_total_engagement Rollup Curr Total Engagement Metric Total engagement across all hashtagged posts in the current period.
top_hashtags_rollup_curr_total_unique_hashtags Rollup Curr Total Unique Hashtags Metric Number of distinct hashtags used in the current period.
top_hashtags_rollup_curr_total_hashtag_uses Rollup Curr Total Hashtag Uses Metric Total hashtag instances (a post with 5 hashtags counts as 5) in the current period.
top_hashtags_rollup_prev_* Rollup Prev … Metric Same 6 rollup metrics for the previous period.
▶Impressions & Engagement (Daily + Rollup)

Daily impressions and engagement for trend charts, plus rollup totals for scorecards.

Field ID Display Name Kind Description
impressions_impressions Impressions Metric Total profile impressions on this day.
impressions_rollup_curr_total_impressions Rollup Curr Total Impressions Metric Total impressions for the current period.
impressions_rollup_curr_avg_impressions Rollup Curr Avg Impressions Metric Average daily impressions in the current period.
impressions_rollup_prev_* Rollup Prev … Metric Same 2 rollup metrics for the previous period.
engagements_engagement Engagements Engagement Metric Total engagement actions on this day.
engagements_comments Engagements Comments Metric Comments received on this day.
engagements_reactions Engagements Reactions Metric Reactions (likes) received on this day.
engagements_rollup_curr_engagement Rollup Curr Engagement Metric Total engagement for the current period.
engagements_rollup_curr_avg_engagement Rollup Curr Avg Engagement Metric Average daily engagement in the current period.
engagements_rollup_curr_saved Rollup Curr Saved Metric Total saves in the current period.
engagements_rollup_curr_count Rollup Curr Count Metric Number of posts with engagement data in the current period.
engagements_rollup_prev_* Rollup Prev … Metric Same 6 rollup engagement metrics for the previous period.
▶Active Users (Days & Hours)

Audience activity heatmap data. Use in bar charts — active_users_days_buckets or active_users_hours_buckets as the dimension.

Field ID Display Name Kind Description
active_users_days_buckets Active Users Days Buckets Dim Day of week (Monday–Sunday).
active_users_days_values Active Users Days Values Metric Relative follower activity level for this day.
active_users_days_highest_value Highest Day Value Metric Peak activity value across all days (repeated on each row).
active_users_days_highest_day Highest Day Dim Most active day of the week (repeated on each row).
active_users_hours_buckets Active Users Hours Buckets Metric Hour of day (0–23).
active_users_hours_values Active Users Hours Values Metric Relative follower activity level for this hour.
active_users_hours_highest_value Highest Hour Value Metric Peak activity value across all hours (repeated on each row).
active_users_hours_highest_hour Highest Hour Metric Most active hour of the day (repeated on each row).
▶Top Posts

One row per post (top 100 by views). Use in a table or gallery chart.

Field ID Display Name Kind Description
top_posts_post_created_at Post Created At Dim Date the post was published.
top_posts_instagram_id Instagram ID Dim Instagram account identifier.
top_posts_media_id Media ID Dim Unique Instagram media identifier for this post.
top_posts_caption Caption Dim Post caption text.
top_posts_media_type Media Type Dim Content type (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS).
top_posts_entity_type Entity Type Dim Post entity category (post, story, reel).
top_posts_media_url Media URL Dim Direct URL(s) of the media file, comma-joined for carousels.
top_posts_permalink Permalink Dim Permanent URL of the post on Instagram.
top_posts_hashtags Hashtags Dim Comma-joined hashtags used in the caption.
top_posts_day_of_week Day Of Week Dim Day of week the post was published.
top_posts_hour_of_day Hour Of Day Metric Hour (0–23) the post was published.
top_posts_like_count Like Count Metric Total likes on the post.
top_posts_comments_count Comments Count Metric Total comments on the post.
top_posts_saved Saved Metric Times the post was saved.
top_posts_engagement Engagement Metric Total engagement (likes + comments + saves + shares).
top_posts_reach Reach Metric Unique accounts that saw this post.
top_posts_impressions Impressions Metric Total times this post was displayed.
top_posts_views Views Metric Total video/reel play count.
top_posts_reels_avg_watch_time Reels Avg Watch Time Metric Average seconds watched per Reel play (Reels only).
top_posts_exits Exits Metric Times viewers exited from this story (Stories only).
top_posts_replies Replies Metric Replies to this story (Stories only).
▶Demographics — Age, Gender, Location

One row per demographic bucket. Use in pie or bar charts.

Field ID Display Name Kind Description
audience_age_bracket Age Bracket Dim Age range (e.g. "18-24", "35-44").
audience_age_count Age Count Metric Number of followers in this age bracket.
audience_gender_gender Gender Dim Gender segment (F, M, U).
audience_gender_count Gender Count Metric Followers in this gender segment.
audience_city_city City Dim City of followers.
audience_city_count City Count Metric Followers from this city.
audience_country_country Country Dim Country of followers.
audience_country_count Country Count Metric Followers from this country.

LinkedIn

▶Summary

Single-row response with current & previous period totals for LinkedIn page and post metrics.

Field ID Display Name Kind Description
period Period Dim Always "Current" — row identifier for single-row scorecard sources.
sum_curr_followers Sum Curr Followers Metric Follower count at the end of the current period.
sum_curr_total_posts Sum Curr Total Posts Metric Posts published in the current period.
sum_curr_post_likes Sum Curr Post Likes Metric Total likes on posts in the current period.
sum_curr_post_comments Sum Curr Post Comments Metric Total comments on posts in the current period.
sum_curr_post_shares Sum Curr Post Shares Metric Total shares on posts in the current period.
sum_curr_post_clicks Sum Curr Post Clicks Metric Total link/content clicks on posts in the current period.
sum_curr_total_engagement Sum Curr Total Engagement Metric Sum of all engagement actions (likes + comments + shares + clicks) in the current period.
sum_curr_engagement_rate Sum Curr Engagement Rate % Page-level engagement rate for the current period.
sum_curr_post_engagement_rate Sum Curr Post Engagement Rate % Post-level engagement rate for the current period.
sum_curr_page_impressions Sum Curr Page Impressions Metric Total page-level impressions in the current period.
sum_curr_page_reach Sum Curr Page Reach Metric Unique members who saw page content in the current period.
sum_curr_page_views Sum Curr Page Views Metric Total page visits in the current period.
sum_curr_page_unique_visitors Sum Curr Page Unique Visitors Metric Unique visitors to the page in the current period.
sum_prev_* Sum Prev … Metric Same 16 metrics as above for the previous period.
▶Audience Growth (Daily) & Rollup

Daily organic and paid follower growth for trend charts; rollup for scorecards.

Field ID Display Name Kind Description
audience_growth_total_follower_count Total Follower Count Metric Cumulative total follower count on this date.
audience_growth_total_followers_daily Total Followers Daily Metric Net new followers (organic + paid) on this day.
audience_growth_organic_follower_count Organic Follower Count Metric Cumulative organic follower count on this date.
audience_growth_organic_followers_daily Organic Followers Daily Metric Organic new followers gained on this day.
audience_growth_paid_follower_count Paid Follower Count Metric Cumulative paid follower count on this date.
audience_growth_paid_followers_daily Paid Followers Daily Metric Paid new followers gained on this day.
audience_growth_rollup_curr_total_follower_count Rollup Curr Total Followers Metric Total follower count at the end of the current period.
audience_growth_rollup_curr_organic_follower_count Rollup Curr Organic Followers Metric Organic follower count at the end of the current period.
audience_growth_rollup_curr_paid_follower_count Rollup Curr Paid Followers Metric Paid follower count at the end of the current period.
audience_growth_rollup_curr_avg_follower_count Rollup Curr Avg Followers Metric Average daily follower count in the current period.
audience_growth_rollup_prev_* Rollup Prev … Metric Same 4 rollup metrics for the previous period.
▶Publishing Behaviour (Daily) & Rollup

Daily posting and engagement metrics for trend charts. Rollup is broken down by media type — one row per type per period.

Field ID Display Name Kind Description
publishing_behaviour_total_posts Total Posts Metric Posts published on this day.
publishing_behaviour_impressions Impressions Metric Total post impressions on this day.
publishing_behaviour_engagement Engagement Metric Total post engagement on this day.
publishing_behaviour_likes Likes Metric Total likes on posts this day.
publishing_behaviour_comments Comments Metric Total comments on posts this day.
publishing_behaviour_shares Shares Metric Total reshares of posts this day.
publishing_behaviour_clicks Clicks Metric Total link/content clicks on posts this day.
publishing_behaviour_reach Reach Metric Unique members reached by posts this day.
publishing_behaviour_engagement_rate Engagement Rate % Engagement rate for posts this day.
pub_beh_rlu_media_type Pub Beh Rlu Media Type Dim Media type for the rollup row (ARTICLE, IMAGE, VIDEO, etc.).
pub_beh_rlu_curr_* Rollup Curr … Metric Period totals per media type for the current period: total_posts, likes, comments, shares, clicks, engagements, impressions, reach.
pub_beh_rlu_prev_* Rollup Prev … Metric Same 8 rollup metrics for the previous period.
▶Page Views (Daily) & Rollup

LinkedIn page visit data split by device type.

Field ID Display Name Kind Description
page_views_total_page_views_daily Total Page Views Daily Metric Total page visits on this day.
page_views_desktop_page_views_daily Desktop Page Views Daily Metric Desktop page visits on this day.
page_views_mobile_page_views_daily Mobile Page Views Daily Metric Mobile page visits on this day.
page_views_rollup_curr_total_page_views Rollup Curr Total Page Views Metric Total page visits for the current period.
page_views_rollup_curr_desktop_page_views Rollup Curr Desktop Page Views Metric Desktop visits for the current period.
page_views_rollup_curr_mobile_page_views Rollup Curr Mobile Page Views Metric Mobile visits for the current period.
page_views_rollup_curr_avg_page_views Rollup Curr Avg Page Views Metric Average daily page visits in the current period.
page_views_rollup_prev_* Rollup Prev … Metric Same 4 rollup metrics for the previous period.
▶Top Hashtags & Rollup

One row per hashtag. Rollup gives overall hashtag activity totals for scorecards.

Field ID Display Name Kind Description
hashtag Hashtag Dim Hashtag text with # prefix (e.g. "#marketing").
top_hashtags_posts Top Hashtags Posts Metric Posts using this hashtag.
top_hashtags_engagements Top Hashtags Engagements Metric Total engagement on posts using this hashtag.
top_hashtags_likes Top Hashtags Likes Metric Likes on posts using this hashtag.
top_hashtags_comments Top Hashtags Comments Metric Comments on posts using this hashtag.
top_hashtags_shares Top Hashtags Shares Metric Shares of posts using this hashtag.
top_hashtags_rollup_curr_total_hashtags Rollup Curr Total Hashtags Metric Unique hashtags used in the current period.
top_hashtags_rollup_curr_total_times_used Rollup Curr Total Times Used Metric Total hashtag instances in the current period.
top_hashtags_rollup_curr_total_engagement Rollup Curr Total Engagement Metric Total engagement on hashtagged posts in the current period.
top_hashtags_rollup_curr_total_impressions Rollup Curr Total Impressions Metric Total impressions on hashtagged posts in the current period.
top_hashtags_rollup_curr_total_reach Rollup Curr Total Reach Metric Total reach of hashtagged posts in the current period.
top_hashtags_rollup_prev_* Rollup Prev … Metric Same 8 rollup metrics for the previous period.
▶Top Posts

One row per post (top 50 by total engagement). Use in a table chart.

Field ID Display Name Kind Description
top_posts_published_at Published At Dim Date the post was published.
top_posts_linkedin_id LinkedIn ID Dim LinkedIn page identifier.
top_posts_post_id Post ID Dim Unique LinkedIn post URN.
top_posts_activity Activity Dim Post activity type (ARTICLE, IMAGE_SHARE, VIDEO, etc.).
top_posts_media_type Media Type Dim Media format of the post.
top_posts_title Title Dim Post title or headline.
top_posts_hashtags Hashtags Dim Comma-joined hashtags used in the post.
top_posts_image Image Dim URL of the post's primary image.
top_posts_article_url Article URL Dim URL of the linked article (for article shares).
top_posts_day_of_week Day Of Week Dim Day of week the post was published.
top_posts_hour_of_day Hour Of Day Metric Hour (0–23) the post was published.
top_posts_favorites Favorites (Likes) Metric Total likes/reactions on the post.
top_posts_comments Comments Metric Total comments on the post.
top_posts_total_engagement Total Engagement Metric Sum of all engagement actions on the post.
top_posts_reach Reach Metric Unique members who saw the post.
top_posts_repost Repost Metric Number of times the post was reshared.
top_posts_post_clicks Post Clicks Metric Link clicks on the post.
top_posts_impressions Impressions Metric Total post impressions.
▶Posts Per Day (Day of Week)

Posting frequency by day of week. Use in a bar chart with day_of_week as the dimension.

Field ID Display Name Kind Description
day_of_week Day of Week Dim Day name (Monday–Sunday).
posts_per_days_posts Posts Per Days Posts Metric Number of posts published on this day of week in the selected period.
▶Follower Demographics

Audience breakdown by country, city, industry, and seniority. Each row represents one demographic bucket. Use in bar or pie charts — filter by follower_demographics_category to isolate a breakdown type.

Field ID Display Name Kind Description
follower_demographics_category Category Dim Demographic type: "country", "city", "industry", or "seniority".
follower_demographics_label Label Dim The bucket label within the category (e.g. "United States", "Marketing").
follower_demographics_country Country Dim Country value — populated only when category = "country".
follower_demographics_city City Dim City value — populated only when category = "city".
follower_demographics_industry Industry Dim Industry label — populated only when category = "industry".
follower_demographics_seniority Seniority Dim Seniority label (e.g. "Senior", "Manager") — populated only when category = "seniority".
follower_demographics_count Count Metric Number of followers in this demographic bucket.
10 Click Create Report in the top-right corner of the page.
11 A confirmation dialog will appear. Click Add to Report. This adds your ContentStudio data to a new blank report and opens the Report Builder.

The Report Builder

You are now in the Data Studio Report Builder. This is where you design your report. If you see a blank white canvas, that is expected — you are starting from scratch. The screen has three areas to be aware of:

  • Canvas (centre): The blank area where all your charts and visuals will appear. Everything you build gets placed here.
  • Data panel (right side): A list of all your ContentStudio fields, split into Dimensions and Metrics. You drag fields from here into your charts.
  • Toolbar (top): Contains the Add a chart menu. Use this to insert chart types onto the canvas.
📌
What are Dimensions and Metrics?
  • Dimensions are labels that group your data — things like Date, Day of Week, or Hashtag. They go on the horizontal axis and define the "what" or "when"
  • Metrics are the numbers you are measuring — things like Total Followers, Post Reach, or Page Impressions. They go on the vertical axis
  • Example: Dimension = Date + Metric = Total Followers → a chart showing how your follower count changed day by day

Option B — Use the pre-built template

The template gives you a professionally designed dashboard that is already set up with the most commonly needed social media KPIs. Your data fills in automatically.

1 On the Data Studio integration page in ContentStudio, click Try Template.
2 A dialog will open. Select your Workspace, Platform (Facebook, Instagram, or LinkedIn), and the Account you want to report on.

3 Click Continue in Data Studio. The pre-built template will open in Data Studio, already connected to your selected account.

4 Your dashboard is ready. Use the date range filter at the top to view any time period, or click Edit to customise the layout further.

Opening Data Studio from a platform's analytics page

You can also connect to Data Studio directly from any individual platform's analytics page — Facebook, Instagram, or LinkedIn. This skips the setup steps because ContentStudio auto-detects your current workspace and account.

1 Open any platform's analytics page — go to Analytics and select Facebook, Instagram, or LinkedIn from the left sidebar.
2 In the top-right corner of the analytics page, click the Data Studio button.

3 A dialog will open. Your Workspace, Platform, and Account are already filled in based on the page you are currently viewing — no need to select them manually.
4 Choose how you want to proceed:
  • Facebook Analytics Dashboard (Recommended) — opens the pre-built template with your data already connected
  • Start Fresh — opens a blank report with your data source connected, giving you full control over the layout
5 Click Open in Data Studio. From here the connection flow is identical to the main Data Studio page — refer to the steps above for what to expect next.

FAQs

What is the difference between the template and Start Fresh? The template gives you a ready-made dashboard with the most common KPIs already laid out — just connect your account and it populates automatically. Start Fresh gives you a blank report with your data source already connected, so you can build the layout exactly how you want it.

Why is my report not showing any data? A few things to check — make sure you selected the correct account during setup, and that the account has activity within the date range you are viewing. If the account was recently connected to ContentStudio, historical data may be limited. You can also click Refresh Fields on the data source page in Data Studio to pull the latest data.

Can I report on multiple platforms in one dashboard? Each data source connects to one platform at a time. However you can add multiple data sources to the same Data Studio report and use the Blend Data feature to combine metrics from Facebook, Instagram, and LinkedIn in a single chart.

Can I share my dashboard with clients? Yes. In Data Studio, click Share to send a live link, schedule automatic email delivery, or embed the dashboard on a website or client portal.

I regenerated my API key — why did my reports break? Regenerating your API key in ContentStudio disconnects any existing Data Studio reports that were built using the old key. To fix them, open the affected report in Data Studio, find the data source, click Edit Connection, and reconnect using the new key.

Can I edit the template after opening it? Yes. When you open the template, Data Studio saves a copy to your own Google account — the original is not changed. Click Edit in the top-right corner to modify, rearrange, or rebrand any part of it.

Why am I not seeing all my data in Looker Studio?

The amount of data visible in your report depends on Google Looker Studio and your connected Google account. For very large datasets or extended date ranges, Looker Studio may limit or sample the data shown.

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