Plan content using Article to Social Recipe
The biggest challenge for social media managers is to run consistent campaigns on their social channels. Managing multiple channels while maintaining the quality of the content that you share; could get complicated. With this recipe, you can share articles on your social media channels on autopilot mode.
It provides you with smart rules and filters to sharpen your social media posts. You can drive the most influential social media campaigns if you learn how to tactfully apply these rules.
This article covers the following topics
Sign in to your ContentStudio account and find Publish on the navigation bar and click on it. And then select Automation.
In the next screen, all recipes will appear. Select Articles to Social Media and click on +New Campaign.
Social Channels and Campaign Name The first step invites you to choose a
Name for your campaign and to associate your
Social media channels with it
. Here, you can select your Facebook pages & groups, Pinterest pages, LinkedIn profiles, Twitter accounts, and Tumblr channels etc.
Optimize your posts In this step, you have to apply the rules and filters to design the focus of your posts. The essence of your automation campaigns is knowing how to utilize these filters.
Load keywords and domains from a custom topic
Accessorize your Post In this step, you can add different accessories to boost your promotions and embellish your posts.
ContentStudio lets you curate content based on your own custom domains(Add the link to the ref doc). You can add these custom domains to form your own topics. To fetch content for your campaigns, you can Load keywords and domains from a custom topic. Now, you can select multiple topics for a single campaign, as shown in the image below
Build a new query
This feature allows you to fetch custom results by letting you build a query on the runtime. The differentiating factor of our query builder is that you control the results that you see. These queries will help you find relevant and fresh content that is specific to your needs.
Learn how to create a query using the advanced rules and filters.
Adding Domains as Sources
This option enables content curation via user-defined domains. This is a great way for fetching relevant content from well-known domains which you want to view in your feed. These domains are visited every 40 minutes and fresh content is brought in every time. Just like Adding topics and Keywords, you can enter the domains and build a new query using the filters provided by the query builder.
This rule filters out content for you on the basis of the length of the post. It is more useful while sharing content on your blog channels because it gives you the privilege to share either full or abstract content. The Full content option lets you share the whole content on your blog whereas Abstract content option lets you share the title and primary description of the content.
Limit the region and the language of the source content. You can choose the country from where you wish to fetch your content. Similarly, you can select any language for your content. If you don’t want to apply this restriction, you can simply select All.
Select the post on the basis of its existence on the internet. You can select the most recent posts or filter them out for 1, 3, 7, 14, and 30 days. You can also add a specific date after which you want to fetch the content.
Min Social Engagement
Select content on the basis of its popularity on social media channels. You can enter the engagement value for 3 platforms i.e. Facebook, Pinterest, and Reddit.
Content Rewriter and Translator
You have an option to rewrite your content using spinners like Word AI, Chimp Rewriter, Spin Rewriter or ContentStudio’s free built-in spinner. This will add variation to your content and reduces plagiarism.
Other than content spinning, you can also translate it into several languages. The content will be translated while planning the job so that you’d be able to review the re-written content before finalizing your post.
Before going to the next step, you can also further optimize your post by adding/removing the original source, adding/removing anchor links, or setting the controls of your post.
Add Call to actions
Schedule and Finalize This is the final step where you can finalize the time and date of your post for your selected social media accounts. Below are the options which you could use while scheduling your posts.
You can increase the outreach of your post by adding different call-to-actions created in Replug. To use Replug's CTAs, you have to first connect your Replug account with your ContentStudio's account. Once the two of your accounts are successfully connected, you can use the campaigns created in Replug. Select your brand and your campaign to integrate a CTA to the post that you're planning.
Add Hashtags to your posts
Add saved hashtags to your posts or create new ones. There are two options while adding a hashtag to your post.
You can also mention the author in your posts to promote them. Nevertheless, for now, this option is only functional in Twitter posts where the author could be tagged.
- You can start a campaign instantly with the option ‘Run this campaign continuously starting today’.
- Or you could Set the start and end date and time manually.
You can schedule your posts for following time options.
You can automate your posts in a recurring manner at your selected time intervals (e.g. after several hours, days, or weeks).
You can add a custom time and set it to anything according to your clock and calendar like shown in the image below
This feature lets you schedule your posts back-to-back to your already scheduled queues.
You can fetch relevant posts in advance for as many days as you like. You can also check the option ‘I’d like to review content before it is published’ to choose content according to your preference.
And, that is how you plan content using articles to your Social Media channels.