Curated topics, custom topics, and favorite topics in ContentStudio
Search and Curate Topics
Content searching is effortlessly performed in version 2.0 by using a tier-based topic modeling technique. Segregating the topics in 3 tiers, we are currently supporting almost 500 curated topics covering a wide array of interests. Click on the "Search" button Under the ContentStudio logo to start curating topics.
Select the high-level categories of the topics you are interested in. Click on the "Settings" icon in the search bar to search for the keyword in only the title or both the tile and body content.
ContentStudio learns the context of the words being used in an article and assigns it a topic based on statistical relationships between input phrases and output topics and has been trained on a large dataset with the most modern machine learning techniques. The tier based approach addresses the fundamental problem in searching i.e. finding niche relevant and keywords specific content.
Clicking the help icon assists you in choosing the correct search patterns and it is done with the help of examples.
Topics are your saved content feeds that you want to visit almost every day to see what’s new in your feed. When you first arrive in the discovery, you get the option to follow curated topics or create custom topics.
While selecting topics to build your custom feed, we have introduced a clever system which suggests you closely matched topics. This method ensures that you receive closely matched topic suggestion in order to widen your search horizon and bring in more relevant and engaging content.
Click on the "+" sign right beside curated topics in the left-hand toolbar of your account to search and follow new topics.
Custom topics with the query builder
Searching for new content and creating custom topics is easier than ever before. We have reconditioned the query builder so that it returns the best results.
Applying both science and technology to come up with the scheme behind it, We have managed to ensure that all possible search combinations are catered for. Reading this section will help you effectively use the query builder and save tons of searching time in the future.
There are 2 main methods via which you can start creating your custom topic feed. First one lets you do that by searching for particular topics and keywords. The second one enables you to select domains first as sources for content.
Method 1Adding topics and keywords first
A noteworthy concept to grasp is that our search engine works differently than that of Google. The sole purpose of the query builder is to find fresh and relevant content specific to your need.
For this we rely on Boolean operators in the backend which are “AND”, “OR” and “NOT”. Let us show you how to effectively use the query builder. First of all, select an appropriate name for your custom topic e.g. digital marketing. Now let’s suppose you want content related to social media marketing. You have the option to match this topic in the title of an article or do it both in the title and the body content/ description.
Each result will contain the term “Social media marketing” in its title or both title and the body content/description as per your previous choice.
Example 1 – Going broad
The “OR” boolean operator includes all three words i.e. social, media, marketing in the search
Query: (Social OR Media OR Marketing)
ContentStudio will try to match these words in each piece of content.
The terms “Social”, “Media”, and “Marketing” alone are too broad and will give us extremely noisy results that may not be related to our targeted topic “social media marketing”.
Example 2 – Refining results
“Each result MUST ALSO contain at least ONE of these keywords”.
Query: (Social) AND (Media OR Marketing)
Notice how in the preview section only 876 results are returned which is a testament that your search query is now very well refined. The following Venn diagram shows just how only the common areas between the searched keywords are utilized to refine your search.
This method of searching helps you narrow down your search, but at the same time excludes a lot of the content, so be thoughtful in adding terms here.
Example 3 – Excluding irrelevant terms
Consider the keywords entered in this field as negative keywords. Any article which has these keywords in its title or both title and the body content/description will not be shown in the search results.
Query: (Social) AND (Media OR Marketing) NOT (Job)
As compared to the previous test case, one result has been omitted which contained the keyword “Jobs”. Now results will be restricted to content containing these terms but if any result out of those contains the word “Job”, it will be excluded as well. See how the entire area associated with the “jobs” circle has been left out from the returned results and the dotted area has become even smaller.
Example 4 – Building a bigger but targeted query
If you are looking for volume in terms of search results being shown, use the OR boolean. However, If you want more targeted results absolutely specific to the keywords, use the AND function.
Let us use a combination of all method and visualize how you can search for multiple subjects, saving your precious time.
Query: (“Social media marketing” OR “Content Marketing” OR “Digital Marketing” ) AND (Tips OR Trends OR Strategy OR Tutorials) NOT (Job OR Course)
Now, this will cover a much broader range of content but it will be targeted to the type of content we need. Here are some of the possible term matches.
Method 2Adding domain(s) as sources first
The other way to search for relevant articles across the web and social media channels is to add domains as sources that are relevant to your intended content. In the previous version, this was a separate option and not a part of the query builder.
Integrating this to the query builders provides an easier way to reach your content from specific domains.
The first subcategory is including results from user-defined domains. As soon as you add a domain as a source, our system immediately visits the web page and checks for content. This process is repeated every 40 minutes to keep your feed updated with fresh content.
You can also search for an existing domain in the database using the query builder. Add keywords or phrases to build a targeted custom query and add it to your daily content feed. The AND, OR logic in the query builder is the same as that explained in the previous section.
If you like any particular news, you can share it across your social media channels by clicking the share icon. You can also favorite it and save it in a folder for later viewing. The curated, custom and favorite topics are shown in the left-hand side of your "Discovery" module.