Curated, Custom, and Favorite topics in ContentStudio
Search and Curate Topics
Content searching is effortlessly performed by using a tier-based topic modelling technique. Segregating the topics into 2 tiers, we are currently supporting more than 500 curated topics covering a wide array of interests. Click on the "Search" button Under the ContentStudio logo in the Discover->Curated Feed module to start curating topics.
Select the high-level categories of the topics you are interested in. Search for the keyword in only the title or both the title and body content.
ContentStudio learns the context of the words being used in an article and assigns it a topic based on statistical relationships between input phrases and output topics and has been trained on a large dataset with the most modern machine learning techniques. The tier-based approach addresses the fundamental problem in searching i.e. finding niche relevant and keywords specific content.
Clicking the help icon assists you in choosing the correct search patterns and it is done with the help of examples.
Topics are your saved content feeds that you wish to visit almost every day to see what’s new. When you first arrive in the Topics section in Discover->Content Feed, you will see a list of options on the left pane and search results on the right. See the image below
While selecting topics to build your custom feed, we have introduced a clever search system that suggests closely matched topics to your keywords for you. This method ensures that you receive the most accurate suggestions in order to widen your search horizon and bring in the most relevant and engaging content.
The Engine (Discover 2.0)
The Discovery feature uses the latest and most powerful search tools to locate for you exactly what you need:
Semantics logic: Using your data history, content posts, curated topics and search keywords, the semantics part of the engine combines this information to understand the intention and contextual meaning in your searches. This moves past basic keyword matches to include results that also incorporate content relative to your history.
Relevance filter: Considers the merit and reliability of websites with the keyword + semantics logic to improve the credibility of the content results.
Click on the '+' sign right beside curated topics in the left-hand pane as shown in the image above to search for and follow new topics.
Custom topics with the query builder
Searching for new content and creating custom topics is easier than ever before. We have reconditioned the query builder so that it returns the best results.
Applying both science and technology to come up with the scheme behind it, we have managed to ensure that all possible search combinations are catered for. Reading this section will help you effectively use the query builder and save time in the future.
There are 2 main methods via which you can start creating your custom topic feed. The first one lets you do that by searching for particular topics and keywords. The second one enables you to select domains first as sources for content. To start creating custom topics, follow the instructions in the video below.
Method 1Adding topics and keywords first
A noteworthy concept to grasp is that our search engine works differently than that of Google. The sole purpose of the query builder is to find fresh and relevant content specific to your need.
For this we rely on Boolean operators in the backend which are 'AND', 'OR' and 'NOT'. Let us show you how to effectively use the query builder. First of all, select an appropriate name for your custom topic e.g. digital marketing. Now let’s suppose you want content related to social media marketing. You have the option to match this topic in the title of an article or do it both in the title and the body content description by writing 'social media marketing' and pressing ',' or the 'Enter' key in the 'Each result must contain at least ONE of these keywords' criteria. Your keywords should get listed directly below as shown.
Each result will contain the term “Social media marketing” in its title or both title and the body content/description as per your previous choice.
Example 1 – Going broad
The 'OR' Boolean operator includes all three words i.e. social, media, marketing in the search. Type in each keyword and press ',' or the 'Enter' key after each word (ex. social (enter), media (enter), marketing (enter). The result should be as shown in the image below.
Query: (Social OR Media OR Marketing)
ContentStudio will try to match these words in each piece of content.
The terms “Social”, “Media”, and “Marketing” alone are too broad and will give us extremely noisy results that may not be related to our targeted topic “social media marketing”.
Example 2 – Refining results
'Each result MUST ALSO contain at least ONE of these keywords' criteria. Using the above criteria with this one further refines your results as shown in the image below.
Query: (Social) AND (Media OR Marketing)
Notice how in the preview section only 13993 results are returned as compared to the previous of 77488 which is a testament that your search query is now very well refined.
This method of searching helps you narrow down your search, but at the same time excludes a lot of the content, so be thoughtful in adding terms here.
Example 3 – Excluding irrelevant terms
Consider the keywords entered in this field as negative keywords. Any article which has these keywords in its title or both title and the body content/description will not be shown in the search results.
Query: (Social) AND (Media OR Marketing) NOT (Jobs)
As compared to the previous test case, 38 results have been omitted which contained the keyword “Jobs”. Now results will be restricted to content containing these terms but if any result out of those contains the word “Jobs”, it will be excluded as well. See how the entire area associated with the “jobs” circle has been left out from the returned results and the dotted area has become even smaller.
Example 4 – Building a bigger but targeted query
If you are looking for volume in terms of search results being shown, use the OR Boolean. However, If you want more targeted results absolutely specific to the keywords, use the AND function.
Let us use a combination of all method and visualize how you can search for multiple subjects, saving your precious time.
Query: (“Social media marketing” OR “Content Marketing” OR “Digital Marketing” ) AND (Tips OR Trends OR Strategy OR Tutorials) NOT (Job OR Course)
Now, this will cover a much broader range of content but it will be targeted to the type of content we need as the search has resulted in 1012 particular results that match the keyword specified query.
Method 2Adding domain(s) as sources first
The other way to search for relevant articles across the web and social media channels is to add domains as sources that are relevant to your intended content. In the previous version, this was a separate option and not a part of the query builder.
Integrating this to the query builders provides an easier way to reach your content from specific domains.
The first subcategory includes results from user-defined domains. As soon as you add a domain as a source, our system immediately visits the web page and checks for content. This process is repeated every 40 minutes to keep your feed updated with fresh content.
You can also search for an existing domain in the database using the query builder. Add keywords or phrases to build a targeted custom query and add it to your daily content feed. The AND, OR logic in the query builder is the same as that explained in the previous section.
If you like any particular news, you can share it across your social media channels by clicking the share icon. You can also favourite it and save it in a folder for later viewing. The curated, custom and favourite topics are shown in the left-hand side of your "Discovery" module.