Overview of analytics

The Analytics Overview section has been upgraded to offer a cleaner layout, richer visuals, and more actionable insights. Whether you're tracking performance across all your social channels or diving into specific engagement metrics, this revamped interface helps you understand what’s working—and what’s not—at a glance. 📊✨

Get a high-level summary of posts, reactions, comments, and shares, along with powerful visualizations to uncover patterns in engagement and content performance.

Let’s explore what’s new! 👇

In this article:

Accessing the analytics overview
Overview Cards
Platform Reach
Platform Engagement Breakdown
Performance Comparison
Top Posts
Accounts Insights
Save and analyze your overview metrics
Interface changes: before vs. after
FAQs

Accessing the analytics overview

Step 1: Go to the Analyze module from the main dashboard.

Step 2: Under Social Analytics, select Overview from the left sidebar.

Step 3: Select the social media accounts for which you want to view analytics.

Step 4: Select a date range to analyze; the default is the past 30 days. Predefined ranges are also available for quick selection.

1: Overview Cards

This interactive graph combines four engagement attributes into one comprehensive visual. Each card contains:

Total count
Net increase or decrease as compared to the previous time period
Percentage rate of change as compared to previous time periods

N/A: means that the data is not available.

The following are the key metrics offered by ContentStudio:

Followers: The total number of followers across the selected social accounts during the chosen time period.
Posts: The number of posts published during the selected time period across your chosen social accounts.
Engagements: Total likes, comments, shares, and other interactions on posts published during the selected period.
Impressions: The number of times users across selected accounts saw your posts during the chosen period.

Each metric is color-coded for clarity, and the unified view enables you to evaluate how content frequency impacts interaction rates.

2: Platform Reach

This section summarizes key engagement figures across all channels. The graph has three views:

Reach Across Platforms

The graphs tells the number of unique users who saw your posts each day during the selected period.

Engagement Across Platforms

The graph explains the total number of engagement actions (likes, comments, shares, etc.) received each day.

Impressions Across Platforms

The graph explains the total number of times posts were viewed. Includes multiple views by the same user and reflects overall visibility.

The X-axis maps the selected time period, while the Y-axis tracks reach, engagement, and impressions. Hover over a data point to see the values of both.

3: Platform Engagment Breakdown

Compare performance metrics like posts, reactions, comments, shares, reach, and impressions—organized by platform and scoped to your selected time period. A quick way to spot which networks are performing best.

Evaluate how your performance stacks up against competitors. This includes:

Posts
Engagement
Reactions
Comments
Shares
Reach
Impressions

4: Performance Comparison

Analyze competitors' performance in terms of their followers and the amount of engagement they receive from their followers, such as likes and comments on their posts. The graph has two views:

Platforms performance comparison

Compare how different platforms are performing across selected metrics, helping to identify strengths, gaps, and areas for improvement in engagement efficiency.

Accounts performance comparison

Compare how different accounts are performing across selected metrics, helping to identify strengths, gaps, and areas for improvement in engagement efficiency.

The X-axis maps the reach, while the Y-axis tracks engagement. Hover over a data point to see the values of both.

5: Top Posts

The list of 5 top-performing posts for the selected period in the Top Posts section. The posts with the most pin clicks, outbounds, saves, media type, total engagaements, post impressions and reach for each selected accounts are included in the top posts. For each of the listed posts, we show the following:

Pin Clicks
Outbounds
Saves
Media type
Total Engagaements
Post Impressions
Reach

The graph has three views:

Save and analyze your overview metrics

The Export button in the analytics dashboard provides a convenient way to extract and save your analytics data for further analysis or reporting.

You can download a file containing a detailed breakdown of your performance metrics by clicking on the export button. You can:

Export as PDF
Send PDF
Schedule PDF

That is all about overview analytics. Happy posting 😊

As part of our ongoing efforts to enhance user experience and deliver more actionable insights, we have revamped the Overview Analytics section in the Analytics module. This update focuses on a more intuitive user interface and introduces several new parameters that offer deeper visibility into social media performance.

Interface changes: before vs. after

Overview tiles

Before, the Facebook Overview tiles looked like this.

Now the user interface has been updated to provide a more intuitive experience, allowing users to view metrics and data either page-wise or post-wise, offering greater flexibility and clarity in analyzing performance.

Platform Reach

New widgets for page Reach, Engagements, and Impressions across platforms have been introduced, featuring an updated user interface. These enhancements improve usability and provide clearer insights.

Platform Engagement Breakdown

New widgets for engagement across platforms have been introduced, featuring an updated user interface. These enhancements improve usability and provide clearer insights.

Performance Comparison

Before:

After:

Accounts Insights

Before:

After:

FAQs

Q1: Can I filter the overview by platform?

A: Currently, the Overview combines all channels into a single view. For platform-specific stats, head to the tab on the left panel under Social Analytics.

Q2: How far back can I view analytics data?

A: Depending on your account plan and data retention policies, you can adjust the date range to view historical performance.

Q3: Why do some metrics show as zero?

A: Metrics may appear as zero if no activity occurred during the selected date range or if data sync was delayed.

Q4: Can I export the overview data?

A: Export functionality is currently available for individual reports (e.g., Competitor Reports). Export for Overview is under consideration.

Q3: Can I select multiple date ranges to compare performance over time?

A: The current interface supports selecting a single date range at a time. To compare performance across different periods, switch between ranges manually or export reports for side-by-side comparison.

Q4: Why does the engagement count differ slightly from what's shown on the original platform?

A: Engagement numbers in the Analytics Overview are aggregated based on available API data from each platform. Slight variations may occur due to data sync delays or platform-specific definitions of engagement.

Q5: Can I customize which metrics appear on the Overview cards?

A: At this time, the Overview cards show default key metrics (Followers, Posts, Engagement, Impressions).

Q6: Can I compare performance across different brands or workspaces?

A: The Analytics Overview displays data from selected social accounts within the same workspace. For cross-workspace comparisons, you'll need to switch between workspaces manually and view reports individually.

Q7: What does “N/A” mean in the graphs?

A: “N/A” appears when data is not available from the platform—this may be due to permission issues, API limitations, or unsupported metrics for certain platforms.

Q8: Can I share the Overview screen or graph visuals with others?

A: While direct sharing from the screen is not supported, you can use the Export PDF or Schedule PDF options to share graphs and metrics with teammates or clients.

Overview of analytics