LinkedIn analytics revamp

The LinkedIn Analytics📈 module has been revamped to offer a more insightful and visually engaging experience. With new visuals and detailed graphs, you can now track key metrics more efficiently and understand your content performance at a glance. These updates make it easier to analyze trends, optimize your strategy, and make data-driven decisions to enhance your social media presence. 💥

Let's dig in! 💥

In this article:

Accessing LinkedIn analytics
Analytics dashboard
Overview tab
Demographics tab
Posts tab
Save and analyze your LinkedIn metrics
Interface changes: before vs. after
FAQs

💡 Keep in Mind

Upon connecting your LinkedIn account, ContentStudio gathers metrics and insights displayed after a single refresh.

Accessing LinkedIn analytics

Step 1: Navigate to Analyze from the dashboard.

Step 2: Go to "Social Analytics," then click "LinkedIn" in the left panel. This opens up your LinkedIn analytics dashboard.

Analytics dashboard

Once you're in the LinkedIn Analytics section, you'll notice two main tabs to explore: the Overview Tab, and the Posts Tab.

Overview tab

Here, you get a high-level snapshot of your LinkedIn performance. The Overview tab provides key metrics and trends at a glance.

Your first LinkedIn account is selected by default, but you can select any from the dropdown if you have multiple pages.
Select a date range to analyze; the default is the past 30 days. Predefined ranges are also available for quick selection.

1: Overview cards

As you explore the LinkedIn Analytics dashboard, you'll see several informative cards packed with essential data about your LinkedIn account. Each card contains:

Total count
Net increase or decrease as compared to the previous time period
Percentage rate of change as compared to previous time periods

N/A: means that the data is not available.

View your key profile performance metrics from the reporting period.

Followers: The total number of people following your LinkedIn page. The percentage indicates the change in followers compared to the previous period end date.
Page Views: The total number of times your page's posts were displayed to users. The percentage reflects the change in impressions compared to the last period.
Page Reach: The number of unique users who viewed your page’s posts during the selected period. The percentage shows how the reach compares to the last period.
Page Comments: The total number of comments on your page’s posts during the selected period. The percentage shows the change in page comments compared to the previous period.
Page Shares: The total number of times users shared your page’s posts during the selected period. The breakdown shows the positive and negative shares.
Total Post: The number of posts published on your LinkedIn page during the selected period. The percentage shows the change in posting activity compared to the last period.
Post Likes: The total number of likes on your LinkedIn posts during the selected period. The percentage shows the change in likes compared to the last period.
Post Comments: The total number of comments on your LinkedIn posts during the selected period. The percentage shows the change in comments compared to the last period.
Post Shares: The total number of times your LinkedIn posts were shared. The percentage reflects the change in post-shares compared to the previous period.
Post Clicks: The total number of clicks your LinkedIn posts received during the selected period. The percentage shows the change in click performance compared to the last period.
Post Engagement: The total number of interactions (likes, comments, saves) on posts published during the selected date range.
Engagements Rate: The percentage of interactions relative to your total followers for posts published within the selected date range.

2: Audience Growth Graph

Audience Growth is the increase in the number of followers on your LinkedIn page over a period of time.

The graph has two views:

Daily Audience Growth: The graph tracks the daily change in audience size by showing the number of new followers gained and lost over time. Positive values indicate growth, while negative values reflect a decline. Data is displayed for the selected date range.
Cumulative Audience Growth: The graph shows the cumulative growth in your audience over time, reflecting the total number of new followers gained and retained across the selected period

The X-axis maps the selected time period, while the Y-axis tracks the metric count. Hover over a data point to see the values of both.

Audience Rollup

Audience Rollup shows key metrics like total followers and followers gained during the selected time period. Insights are available when your LinkedIn account is connected to the ContentStudio.

On the right section, you can see audience growth roll up that shows the following:

Followers- The total number of followers.
Organic Followers: The total number of organic followers.
Paid Followers: The total number of paid followers.
Avg. Followers: The total number of average followers.

Audience Growth Rollup has a percentage value with an up or down arrow, indicating the change (growth or decline) compared to the previous period of the same length.

3: Publishing Behaviour

The LinkedIn Publishing Behavior section displays a graph summarizing the number of posts you've published within a specified timeframe.

The graph has three views:

Impressions: Publishing Behavior by Impressions shows the number of times your posts are displayed to users during the selected time period, helping you understand the visibility and reach of your content. Hovering your mouse over the graph will reveal the following:

Impressions: The total number of times users have seen your account content.
Total Posts: The total number of posts.

Engagements: Publishing Behavior by Engagement measures the interactions (likes, comments, saves) your posts receive during the selected time period, reflecting how actively users are engaging with your content. Hovering over the graph will reveal the following:

Likes: Number of likes your posts received.
Comments: Number of comments your posts received.
Saves: Number of times your posts have been saved.
Total Posts: The total number of posts.

Reach: Publishing Behavior by Reach indicates how many unique users have seen your posts during the selected time period, providing insight into the extent of your content’s visibility. Hovering over the graph will reveal the following:

Reach: Total reach of your posts.
Total Posts: The total number of posts.

The X-axis maps the selected time period, while the Y-axis tracks the metric count. To focus on a single metric, click on the others below the graph to hide their data.

You can also filter the graph by post type:

Image
Video
Carousel
Text
Link

4: Publishing Behaviour Breakdown

Compares performance metrics (engagement, reach, impressions) across different Instagram post types (Reels, Images, Carousels) to help optimize your content strategy.

6: LinkedIn Top Hashtags

Displays the top hashtags used in your posts, showing engagement and usage frequency. This data provides insights into which hashtags are most effective for your content.

Hashtag rollup

You can check your hashtag performance using total hashtags, times used, engagements, likes, comments, and saves.

On the right section, you can see a hashtag roll-up that shows the following:

Hashtags: The total number of hashtags applied in your posts during the selected time period.
Times Used: The total number of hashtags used across your posts within the selected period.
Impressions:
Reach: 💯
Engagement: The overall engagement (likes, comments, saves) generated by posts with hashtags during the selected time period.
Likes: The total number of likes received on posts with hashtags within the selected time period.
Comments: The total number of comments on posts with hashtags during the selected time period.
Shares: The total number of times posts with hashtags were shared by users during the selected time period.

7: LinkedIn Post Density

Track the number of active users on your page by days over the selected time period.

7: Followers Demographics

Shows the cumulative growth in your audience over time, reflecting the total number of new followers gained and retained across the selected period.

The graph includes a dropdown menu with the following parameters to analyze different aspects of follower demographics:

a. Followers by Seniority

Y-axis: Displays the designation names (e.g., Manager, Director, etc.).
X-axis: Displays the number of followers from each designation.

b. Followers by Industry

Y-axis: Displays the industry names (e.g., Healthcare, Technology, etc.).
X-axis: Displays the number of followers from each industry.

c. Follower by Country

Y-axis: Displays the country names (e.g., United States, Canada, etc.).
X-axis: Displays the number of followers from each country.

d. Followers by City

Y-axis: Displays the city names (e.g., New York, London, etc.).
X-axis: Displays the number of followers from each city.

8: LinkedIn Top Posts

The five top-performing posts for the selected period are in the LinkedIn Top Posts section. The posts with the most engagements, impressions, reach, likes, comments, shares, and post types are included in the top posts. For each of the listed posts, we show the following:

Engagements: Total fan interactions (comments, shares, likes, clicks) with your top post.
Impressions: The number of times people saw your top post.
Reach: The total reach
Likes: The number of times people liked your top post.
Comments: Number of comments your top post received.
Shares: Number of shares your top posts received.
Post Types: Post types include text, share, or reel.

You can see the ↗️ icon on the top right corner of each post. This icon will redirect you to your LinkedIn account, where your top post has been published.

Posts Tab

Posts tab

The "Posts" tab displays the posts that received the most Impressions, Reach, Engagements, Likes, Comments, Shares and Saved during the selected period.

For each of the listed LinkedIn top posts, we show its top metrics:

Posts: Preview of the post content, including images or text.
Media Type: The format of the post—Reels, Image, Carousel, or Video.
Impressions: The total number of times this post was displayed to users.
Reach: The total number of unique accounts that saw this post.
Engagements: The total interactions (likes, comments, saves) this post received.
Likes: The total number of likes this post received.
Comments: The total number of comments left on this post.
Saved: The total number of times this post was saved by users.

You can click on each post for a detailed view with more metrics.

Clicking on a post will open a pop-up window showing a Preview of that post with below statistics:

Engagements
Impressions
Reach
Likes
Comments
Shares
Type

Your top post's image may not display if the selected time range is too long (e.g., last 1-2 years). This usually happens due to a token expiry.

Save and analyze your LinkedIn metrics

The Export button in the analytics dashboard provides a convenient way to extract and save your analytics data for further analysis or reporting.

You can download a file containing a detailed breakdown of your TikTok performance metrics by clicking on the export button. You can:

Export as PDF
Send PDF
Schedule PDF

Interface changes: before vs. after

Overview tiles

Before, the LinkedIn Overview tiles looked like this.

Now, the user interface has been updated to provide a more intuitive experience, allowing users to view metrics and data either page-wise or post-wise, offering greater flexibility and clarity in analyzing LinkedIn performance.

LinkedIn Audience Growth

Before, the LinkedIn Audience Growth widget looked like this:

The LinkedIn Audience Growth widget now has a dropdown menu, allowing users to view audience growth Daily or as Cumulative data. The user interface has also been enhanced to provide a smoother and more user-friendly experience.

LinkedIn Publishing Behavior

Previously, the LinkedIn Publishing Behavior data was displayed across three separate widgets.

The LinkedIn Publishing Behavior data has now been divided into three widgets. A dropdown has been introduced, allowing users to toggle between viewing publishing behavior data by Impressions and engagements or Reaching for a more comprehensive and flexible analysis.

Publishing Behavior Breakdown

A new widget for publishing behavior breakdown has been introduced to compare performance metrics (engagement, reach, impressions) across different LinkedIn post types (Reels, Images, and Carousels) to help optimize your content strategy.

Top hashtags

Before, the top hashtags widget looked like this.

It has been improved, and the hashtag rollup data has been added.

FAQs

Q1. How often is the LinkedIn Analytics data updated?

A. LinkedIn data is fetched once a day.

Q2. Can I export LinkedIn Analytics data for further analysis?

A. Yes, you can export the LinkedIn Analytics data using the export button. For more details, read Save and analyze your LinkedIn metrics.

Q3. Can I access LinkedIn Analytics for multiple LinkedIn accounts?

A. Users are only able to access the data of LinkedIn accounts that are connected to ContentStudio.