AI driven insights for social analytics
ContentStudio now provides AI-powered insights for all your connected social media platforms. This feature automates the interpretation of your content’s performance, audience engagement, and trends, offering valuable recommendations to optimize your content strategy.
With AI Insights, you can access detailed, graph-specific analysis and an overall performance summary at the account level. This enables you to make data-driven decisions with actionable insights, ultimately improving your content's reach and engagement.
Let us explore 🤩
In this article:
Key features
- Automated Insights: AI provides graph-specific insights that help you understand the key drivers of your content’s performance.
- Engagement and Performance Metrics: Receive insights on how well your content is performing across various metrics like impressions, engagement, reach, and more.
- Trend Identification: Discover emerging trends and audience preferences to refine your content strategy.
- Actionable Recommendations: AI suggests areas of improvement and actionable steps to enhance your content's performance.
- Account-level Overview: View a comprehensive performance summary for your entire page or account to gauge overall success.
How to access AI insights
- 1
- Go to Analyze.
- 2
- From the Social Analytics, select the platform (Facebook, Instagram, LinkedIn, Pinterest, Tiktok and YouTube) for viewing AI Insights.
- 3
- Once on the platform's analytics page, you'll find an AI Insights section. Click here to access automated insights and recommendations for that platform. .
Types of insights available
Performance Insights
AI provides a breakdown of how well your posts and campaigns are performing. It highlights trends in your engagement, reach, impressions, and other key metrics.
Audience Engagement Insights
Gain insight into how your audience engages with your content. This includes data on likes, comments, shares, and overall engagement rates.
Content Trend Analysis
AI identifies trending topics, popular hashtags, and engagement patterns within your posts, helping you stay ahead of the curve.
Areas of Improvement
Based on your performance, AI recommends actions to improve your content's reach and engagement. It highlights areas where your content is underperforming and offers suggestions to fix them.
FAQs
Q1: Can I view AI Insights for all my connected platforms?
A: Yes, AI Insights are available for all platforms connected to ContentStudio, including Facebook, Instagram, LinkedIn, Pinterest, Tiktok and YouTube. Select the platform from the Social Analytics section to access the insights.
Q2: Does AI Insights provide recommendations for all types of posts?
A: Yes, the AI Insights are available for organic posts and paid ads across all supported social platforms.
Q3: How often are the AI insights updated?
A: AI Insights are updated regularly, based on real-time data from your social media accounts, to provide the most accurate and timely recommendations.
Q4: Can I customize the AI Insights?
A: Currently, the AI Insights provide automated recommendations based on your content's performance. However, you can use these insights to tailor your content strategy further.
Q5: Do AI Insights replace manual analytics reporting?
A: No, AI Insights is an additional tool to help you better understand your data. You can still use manual analytics for more detailed, custom reports.
Q6: Can I export AI Insights data?
A: Export functionality for AI Insights is not currently available. However, you can take screenshots or use other tools to document insights for reporting.