Add UTM tags to your social posts
In order to track and monitor your campaigns, you can also add a UTM (Urchin Tracking Module) tracker to your posts.
Navigate to Publish->Compose and then click on "Social Media Post" to create a new post.
- A UTM tracker is a code that you simply attach with your custom URL and let it trail that link for you. This tracker helps you calculate the worth of each link/campaign by analyzing the conversions from a particular link and the medium which brought in the maximum traffic.
You can create a UTM on the run-time by selecting the URL, Campaign Name, and the Campaign Medium that you want to track; or add an existing tracker to your post.
You can also use a pre-created UTM or edit it right there and then. Once added this UTM will start tracking conversions for your post.