Bluesky Analytics

Click the date range selector in the top-right corner to adjust the reporting period. Available presets include:

• All Time
• 24 Hours / 48 Hours / Last 3 Days
• Last 7 Days / Last 30 Days
• Last Week / Last Month / Last Quarter
• Last 3 Months / Last 6 Months
• Last 1 Year / Last 2 Years

You can also pick a custom date range using the calendar pickers and click OK to apply.

The following metric cards are displayed at the top of the Overview tab:

• Followers — Total number of followers on your Bluesky account.
• Following — Total number of accounts you are following.
• Posts — Number of posts published during the selected period.
• Engagement — Total engagement actions (likes, reposts, replies, quotes) received on your posts.
• Likes — Total likes received on your posts.
• Reposts — Total number of times your posts were reposted.
• Replies — Total replies received on your posts.
• Quotes — Total number of quote posts referencing your content.
• Bookmarks — Total number of times your posts were bookmarked.
• Engagement Rate — The ratio of total engagement to your audience size, shown as a percentage.

Each metric card also shows a percentage change indicator comparing the current period to the previous one.

The AI Insights section sits below the key metric cards on the Overview tab. It automatically reads your account data and generates a summary of performance trends and recommendations.

Click the expand arrow to view the full insights. If there isn't enough data for the selected period, you'll see a message saying "Not enough data to generate insights for this period."

This chart visualizes your follower growth over time. Use the dropdown above the chart to toggle between different audience views.

The Audience Rollup panel on the right provides a quick summary of key audience numbers:

• Followers — Current total follower count.
• Net Growth — Net change in followers during the selected period.
• Average Followers — Average daily follower count.
• Followers at Start — Follower count at the beginning of the selected period.
• Following — Total accounts you're following.

This chart displays engagement data grouped by the day each post was published, measured at the last sync. Hover over any data point to view the exact value for that day.

The Engagement Rollup panel on the right provides a summary including:

• Engagement — Total engagement actions.
• Likes — Total likes received.
• Reposts — Total reposts.
• Replies — Total replies received.
• Quotes — Total quote posts.
• Posts — Total posts published.
• Engagement Rate — Overall engagement rate for the period.

This chart shows how your posts are distributed across the days of the week during the selected period. Use it to identify which days you're most active on and plan your posting schedule accordingly.

This chart breaks down your posting activity by hour of the day. Use it to see when you typically publish content and determine whether shifting your posting times could improve engagement.

This table breaks down your posting activity by content type. For each type, you'll see the number of posts along with the engagement breakdown:

• Gallery — Posts with multiple images.
• Image — Posts with a single image.
• Link — Posts containing a link.
• Other — Posts that don't fall into the above categories.
• Quoted Post — Posts that quote another Bluesky post.
• Video — Posts containing a video.

Each row shows the count of Posts, Likes, Reposts, Replies, Quotes, total Engagement, and Engagement Rate for that content type.

This section highlights your most-used hashtags and their engagement metrics. The Hashtags Rollup panel on the right shows:

• Hashtags — Total unique hashtags used.
• Times Used — How many times hashtags were included in posts.
• Engagement — Total engagement from posts using hashtags.
• Likes — Likes on hashtagged posts.
• Reposts — Reposts on hashtagged posts.
• Replies — Replies on hashtagged posts.
• Quotes — Quotes on hashtagged posts.

This section lists your top-performing posts ranked by total engagement (likes + reposts + replies + quotes). Use the dropdown to switch the ranking criteria. It's a quick way to see what content resonates most with your Bluesky audience.