Data Studio Integration in Analytics

The Data Studio integration lets you connect your ContentStudio analytics data to Google Data Studio — a free reporting tool by Google and build visual dashboards that update automatically.

Instead of exporting data manually, your social media metrics flow directly into Data Studio, where you can create charts, filter by date range, and share polished reports with your team or clients.

With this integration, you can:

Visualise follower growth, engagement, reach, and post performance in real time
Build fully custom dashboards using drag-and-drop chart tools
Use a ready-made template that populates your data automatically
Share live report links or schedule email delivery to stakeholders

Option A — Build a custom dashboard

The Data Source screen

After connecting, you will land on the Data Source screen. This shows a long list of fields — things like Audience Growth, Date, Follower Demographics, Post Reach, and more. This is normal.

This screen shows every piece of analytics data available from your ContentStudio account. Think of it as a full list of metrics you can use when building your report. You do not need to change anything here.

Data Studio Field Reference

ContentStudio Analytics Community Connector — complete field directory for all platforms

▶Summary

Single-row response with current & previous period totals. Add to a scorecard; pair sum_curr_* with sum_prev_* to show period-over-period change.

Field ID	Display Name	Kind	Description
period	Period	Dim	Always "Current" — used as the row identifier in single-row scorecard sources.
sum_curr_fan_count	Sum Curr Fan Count	Metric	Total page fans (likes) at the end of the current period.
sum_curr_doc_count	Sum Curr Doc Count	Metric	Number of posts published during the current period.
sum_curr_total_engagement	Sum Curr Total Engagement	Metric	Sum of all post-level engagement actions (reactions + comments + clicks + shares) in the current period.
sum_curr_reactions	Sum Curr Reactions	Metric	Total post reactions (Like, Love, Haha, Wow, Sad, Angry, Thankful) in the current period.
sum_curr_comments	Sum Curr Comments	Metric	Total post comments in the current period.
sum_curr_posts_clicks	Sum Curr Posts Clicks	Metric	Total post link clicks in the current period.
sum_curr_impressions	Sum Curr Impressions	Metric	Total post impressions (all sources) in the current period.
sum_curr_reach	Sum Curr Reach	Metric	Unique accounts reached by posts in the current period.
sum_curr_repost	Sum Curr Repost	Metric	Total post shares (reposts) in the current period.
sum_curr_positive_sentiment	Sum Curr Positive Sentiment	Metric	Positive feedback actions on page posts in the current period.
sum_curr_negative_sentiment	Sum Curr Negative Sentiment	Metric	Negative feedback actions (hide post, report) in the current period.
sum_curr_page_impressions	Sum Curr Page Impressions	Metric	Total page-level impressions (all content, all sources) in the current period.
sum_curr_page_impressions_paid	Sum Curr Page Impressions Paid	Metric	Page impressions driven by paid/boosted content in the current period.
sum_curr_page_impressions_organic	Sum Curr Page Impressions Organic	Metric	Page impressions from organic (non-paid) content in the current period.
sum_curr_page_engagements	Sum Curr Page Engagements	Metric	Total engagement actions on the page (posts, stories, check-ins) in the current period.
sum_curr_page_positive_feedback	Sum Curr Page Positive Feedback	Metric	Positive page-level feedback (likes, comments, shares on any page content).
sum_curr_page_negative_feedback	Sum Curr Page Negative Feedback	Metric	Negative page-level feedback (hides, unlikes, spam reports).
sum_curr_talking_about_count	Sum Curr Talking About Count	Metric	Number of people who created a story about the page this period (likes, posts, check-ins, etc.).
sum_curr_page_follows	Sum Curr Page Follows	Metric	Total page followers (distinct from fans — people who follow without liking) at period end.
sum_prev_fan_count	Sum Prev Fan Count	Metric	Page fans at the end of the previous period.
sum_prev_doc_count	Sum Prev Doc Count	Metric	Posts published during the previous period.
sum_prev_total_engagement	Sum Prev Total Engagement	Metric	Total engagement in the previous period.
sum_prev_reactions	Sum Prev Reactions	Metric	Post reactions in the previous period.
sum_prev_comments	Sum Prev Comments	Metric	Post comments in the previous period.
sum_prev_posts_clicks	Sum Prev Posts Clicks	Metric	Post link clicks in the previous period.
sum_prev_impressions	Sum Prev Impressions	Metric	Post impressions in the previous period.
sum_prev_reach	Sum Prev Reach	Metric	Unique accounts reached in the previous period.
sum_prev_repost	Sum Prev Repost	Metric	Post shares in the previous period.
sum_prev_positive_sentiment	Sum Prev Positive Sentiment	Metric	Positive feedback in the previous period.
sum_prev_negative_sentiment	Sum Prev Negative Sentiment	Metric	Negative feedback in the previous period.
sum_prev_page_impressions	Sum Prev Page Impressions	Metric	Page-level impressions in the previous period.
sum_prev_page_impressions_paid	Sum Prev Page Impressions Paid	Metric	Paid page impressions in the previous period.
sum_prev_page_impressions_organic	Sum Prev Page Impressions Organic	Metric	Organic page impressions in the previous period.
sum_prev_page_engagements	Sum Prev Page Engagements	Metric	Page engagements in the previous period.
sum_prev_page_positive_feedback	Sum Prev Page Positive Feedback	Metric	Positive page feedback in the previous period.
sum_prev_page_negative_feedback	Sum Prev Page Negative Feedback	Metric	Negative page feedback in the previous period.
sum_prev_talking_about_count	Sum Prev Talking About Count	Metric	People talking about the page in the previous period.
sum_prev_page_follows	Sum Prev Page Follows	Metric	Page followers in the previous period.

▶Audience Growth (Daily)

One row per day. Use with the date dimension in a time-series chart to visualise fan and engagement growth over time.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point (YYYYMMDD).
audience_growth_fan_count	Audience Growth Fan Count	Metric	Cumulative fan (page like) count on this date.
audience_growth_page_fans_daily	Audience Growth Page Fans Daily	Metric	Net new fans gained on this specific day.
audience_growth_page_fans_by_like	Audience Growth Page Fans By Like	Metric	Fans added via page like on this day.
audience_growth_page_fans_by_unlike	Audience Growth Page Fans By Unlike	Metric	Fans lost via page unlike on this day.
audience_growth_page_impressions	Audience Growth Page Impressions	Metric	Total page impressions on this day.
audience_growth_page_engagements	Audience Growth Page Engagements	Metric	Total page engagements on this day.

▶Audience Growth Rollup

Single row comparing current vs previous period fan metrics. Ideal for scorecard tiles.

Field ID	Display Name	Kind	Description
audience_growth_rollup_curr_fan_count	Audience Growth Rollup Curr Fan Count	Metric	Fan count at the end of the current period.
audience_growth_rollup_curr_avg_page_fans_by_like	… Curr Avg Page Fans By Like	Metric	Average daily fans gained by liking in the current period.
audience_growth_rollup_curr_avg_page_fans_by_unlike	… Curr Avg Page Fans By Unlike	Metric	Average daily fans lost by unliking in the current period.
audience_growth_rollup_curr_talking_about_count	… Curr Talking About Count	Metric	Total people talking about the page in the current period.
audience_growth_rollup_curr_doc_count	… Curr Doc Count	Metric	Posts published in the current period.
audience_growth_rollup_prev_fan_count	… Prev Fan Count	Metric	Fan count at the end of the previous period.
audience_growth_rollup_prev_avg_page_fans_by_like	… Prev Avg Page Fans By Like	Metric	Average daily fans gained by liking in the previous period.
audience_growth_rollup_prev_avg_page_fans_by_unlike	… Prev Avg Page Fans By Unlike	Metric	Average daily fans lost in the previous period.
audience_growth_rollup_prev_talking_about_count	… Prev Talking About Count	Metric	People talking about the page in the previous period.
audience_growth_rollup_prev_doc_count	… Prev Doc Count	Metric	Posts published in the previous period.

▶Publishing Behaviour (Daily)

One row per day showing post volume and reach/engagement breakdown by distribution type.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point.
publishing_behaviour_post_count	Post Count	Metric	Number of posts published on this day.
publishing_behaviour_reactions_engagement	Reactions Engagement	Metric	Total reaction actions on posts published this day.
publishing_behaviour_comments_engagement	Comments Engagement	Metric	Total comments on posts published this day.
publishing_behaviour_shares_engagement	Shares Engagement	Metric	Total shares on posts published this day.
publishing_behaviour_organic_reach	Organic Reach	Metric	Unique accounts reached organically on this day.
publishing_behaviour_paid_reach	Paid Reach	Metric	Unique accounts reached via paid/boosted distribution on this day.
publishing_behaviour_viral_reach	Viral Reach	Metric	Unique accounts reached through a friend's interaction (viral) on this day.
publishing_behaviour_organic_impressions	Organic Impressions	Metric	Total organic impressions on this day.
publishing_behaviour_paid_impressions	Paid Impressions	Metric	Total paid impressions on this day.
publishing_behaviour_viral_impressions	Viral Impressions	Metric	Total viral impressions on this day.

▶Publishing Behaviour Rollup

Period totals for posting activity. Single row — use in scorecards.

Field ID	Display Name	Kind	Description
pub_beh_rlu_curr_doc_count	Pub Beh Rlu Curr Doc Count	Metric	Posts published in the current period.
pub_beh_rlu_curr_total_engagement	… Curr Total Engagement	Metric	Total engagement on all posts in the current period.
pub_beh_rlu_curr_reactions	… Curr Reactions	Metric	Total reactions in the current period.
pub_beh_rlu_curr_comments	… Curr Comments	Metric	Total comments in the current period.
pub_beh_rlu_curr_post_clicks	… Curr Post Clicks	Metric	Total link clicks in the current period.
pub_beh_rlu_curr_impressions	… Curr Impressions	Metric	Total post impressions in the current period.
pub_beh_rlu_curr_shares	… Curr Shares	Metric	Total post shares in the current period.
pub_beh_rlu_prev_doc_count	… Prev Doc Count	Metric	Posts published in the previous period.
pub_beh_rlu_prev_total_engagement	… Prev Total Engagement	Metric	Total engagement in the previous period.
pub_beh_rlu_prev_reactions	… Prev Reactions	Metric	Reactions in the previous period.
pub_beh_rlu_prev_comments	… Prev Comments	Metric	Comments in the previous period.
pub_beh_rlu_prev_post_clicks	… Prev Post Clicks	Metric	Link clicks in the previous period.
pub_beh_rlu_prev_impressions	… Prev Impressions	Metric	Impressions in the previous period.
pub_beh_rlu_prev_shares	… Prev Shares	Metric	Shares in the previous period.

▶Impressions (Daily) & Rollup

impressions_page_impressions is the daily field for time-series charts. The rollup fields give period totals and averages for scorecards.

Field ID	Display Name	Kind	Description
impressions_page_impressions	Impressions Page Impressions	Metric	Total page impressions on this day.
impressions_rollup_curr_total_impressions	Rollup Curr Total Impressions	Metric	Total page impressions for the current period.
impressions_rollup_curr_avg_impressions_per_day	Rollup Curr Avg / Day	Metric	Average daily impressions in the current period.
impressions_rollup_curr_avg_impressions_per_week	Rollup Curr Avg / Week	Metric	Average weekly impressions in the current period.
impressions_rollup_prev_total_impressions	Rollup Prev Total Impressions	Metric	Total page impressions for the previous period.
impressions_rollup_prev_avg_impressions_per_day	Rollup Prev Avg / Day	Metric	Average daily impressions in the previous period.
impressions_rollup_prev_avg_impressions_per_week	Rollup Prev Avg / Week	Metric	Average weekly impressions in the previous period.

▶Engagement (Daily) & Rollup

Daily page engagement for trend charts; rollup gives current vs previous averages for scorecards.

Field ID	Display Name	Kind	Description
engagement_page_engagements	Engagement Page Engagements	Metric	Total engagement actions on the page on this day.
engagement_rollup_curr_page_engagements	Rollup Curr Page Engagements	Metric	Total page engagements for the current period.
engagement_rollup_curr_avg_engagements_per_day	Rollup Curr Avg / Day	Metric	Average daily engagements in the current period.
engagement_rollup_curr_avg_engagements_per_week	Rollup Curr Avg / Week	Metric	Average weekly engagements in the current period.
engagement_rollup_prev_page_engagements	Rollup Prev Page Engagements	Metric	Total page engagements for the previous period.
engagement_rollup_prev_avg_engagements_per_day	Rollup Prev Avg / Day	Metric	Average daily engagements in the previous period.
engagement_rollup_prev_avg_engagements_per_week	Rollup Prev Avg / Week	Metric	Average weekly engagements in the previous period.

▶Video Insights (Daily) & Rollup

Daily video performance for time-series charts. Rollup fields give current vs previous period totals for scorecards.

Field ID	Display Name	Kind	Description
video_insights_total_views	Video Insights Total Views	Metric	Total video views (all sources) on this day.
video_insights_organic_views	Video Insights Organic Views	Metric	Organic video views on this day.
video_insights_paid_views	Video Insights Paid Views	Metric	Paid/boosted video views on this day.
video_insights_total_view_time	Video Insights Total View Time	Metric	Total video view time (ms) on this day.
video_insights_organic_view_time	Video Insights Organic View Time	Metric	Organic video view time (ms) on this day.
video_insights_paid_view_time	Video Insights Paid View Time	Metric	Paid video view time (ms) on this day.
video_insights_comments	Video Insights Comments	Metric	Video comments on this day.
video_insights_reactions	Video Insights Reactions	Metric	Video reactions on this day.
video_insights_shares	Video Insights Shares	Metric	Video shares on this day.
video_insights_total_posts	Video Insights Total Posts	Metric	Number of video posts published on this day.
video_rollup_curr_total_views	Video Rollup Curr Total Views	Metric	Total video views for the current period.
video_rollup_curr_organic_views	… Curr Organic Views	Metric	Organic video views for the current period.
video_rollup_curr_paid_views	… Curr Paid Views	Metric	Paid video views for the current period.
video_rollup_curr_total_view_time	… Curr Total View Time	Metric	Total video view time for the current period.
video_rollup_curr_comments	… Curr Comments	Metric	Video comments for the current period.
video_rollup_curr_reactions	… Curr Reactions	Metric	Video reactions for the current period.
video_rollup_curr_shares	… Curr Shares	Metric	Video shares for the current period.
video_rollup_curr_total_posts	… Curr Total Posts	Metric	Video posts published in the current period.
video_rollup_prev_*	… Prev …	Metric	Same metrics as above for the previous period (`prev` versions of all `curr` fields).

▶Reels (Daily) & Rollup

Daily Reels performance for trend charts plus period rollup for scorecards.

Field ID	Display Name	Kind	Description
reels_initial_plays	Reels Initial Plays	Metric	Number of times a Reel started playing (initial play count) on this day.
reels_total_reels	Reels Total Reels	Metric	Number of Reels published on this day.
reels_total_seconds_watched	Reels Total Seconds Watched	Metric	Total seconds watched across all Reels on this day.
reels_engagement	Reels Engagement	Metric	Total engagement (reactions + comments + shares) on Reels this day.
reels_reactions	Reels Reactions	Metric	Reactions on Reels this day.
reels_comments	Reels Comments	Metric	Comments on Reels this day.
reels_shares	Reels Shares	Metric	Shares of Reels this day.
reels_rollup_curr_total_reels	Reels Rollup Curr Total Reels	Metric	Total Reels published in the current period.
reels_rollup_curr_initial_plays	… Curr Initial Plays	Metric	Total initial plays in the current period.
reels_rollup_curr_total_seconds_watched	… Curr Total Seconds Watched	Metric	Total seconds watched in the current period.
reels_rollup_curr_average_seconds_watched	… Curr Average Seconds Watched	Metric	Average watch time per Reel play in the current period.
reels_rollup_curr_reach	… Curr Reach	Metric	Unique accounts reached by Reels in the current period.
reels_rollup_curr_engagement	… Curr Engagement	Metric	Total Reels engagement in the current period.
reels_rollup_curr_reactions	… Curr Reactions	Metric	Reels reactions in the current period.
reels_rollup_curr_comments	… Curr Comments	Metric	Reels comments in the current period.
reels_rollup_curr_shares	… Curr Shares	Metric	Reels shares in the current period.
reels_rollup_prev_*	… Prev …	Metric	Same nine metrics as above for the previous period.

▶Top Posts

One row per post (top 10 by engagement). Use in a table or gallery chart. Media asset fields are comma-joined when a post has multiple assets.

Field ID	Display Name	Kind	Description
top_posts_created_time	Created Time	Dim	Date the post was published.
top_posts_page_name	Page Name	Dim	Name of the Facebook page.
top_posts_page_id	Page ID	Dim	Facebook page identifier.
top_posts_post_id	Post ID	Dim	Unique Facebook post identifier.
top_posts_permalink	Permalink	Dim	Direct URL to the post on Facebook.
top_posts_status_type	Status Type	Dim	Facebook status type (added_photos, shared_story, mobile_status_update, etc.).
top_posts_media_type	Media Type	Dim	Content type of the post (photo, video, link, status, etc.).
top_posts_caption	Caption	Dim	Post caption / message text.
top_posts_description	Description	Dim	Post description (for link shares).
top_posts_full_picture	Full Picture	Dim	URL of the post's primary image.
top_posts_day_of_week	Day Of Week	Dim	Day of week the post was published (Monday–Sunday).
top_posts_message_tags	Message Tags	Dim	JSON array of people/pages tagged in the post.
tp_medass_media_id	Media Asset ID	Dim	ID(s) of attached media assets, comma-joined for carousel posts.
tp_medass_asset_type	Media Asset Type	Dim	Type of each media asset (photo, video), comma-joined.
tp_medass_link	Media Asset Link	Dim	URL(s) of media assets, comma-joined.
tp_medass_call_to_action	Media Asset Call To Action	Dim	Call-to-action URL(s) on media assets, comma-joined.
top_posts_hour_of_day	Hour Of Day	Metric	Hour (0–23) when the post was published.
top_posts_like	Like	Metric	Number of Like reactions on the post.
top_posts_love	Love	Metric	Number of Love reactions on the post.
top_posts_haha	Haha	Metric	Number of Haha reactions on the post.
top_posts_wow	Wow	Metric	Number of Wow reactions on the post.
top_posts_sad	Sad	Metric	Number of Sad reactions on the post.
top_posts_angry	Angry	Metric	Number of Angry reactions on the post.
top_posts_total	Total Reactions	Metric	Sum of all reaction types on the post.
top_posts_shares	Shares	Metric	Number of times the post was shared.
top_posts_comments	Comments	Metric	Number of comments on the post.
top_posts_post_clicks	Post Clicks	Metric	Total link clicks on the post.
top_posts_total_engagement	Total Engagement	Metric	Sum of all engagement actions on the post.
top_posts_post_impressions	Post Impressions	Metric	Total impressions for this post (all sources).
top_posts_post_impressions_paid	Post Impressions Paid	Metric	Paid/boosted impressions for this post.
top_posts_post_impressions_organic	Post Impressions Organic	Metric	Organic impressions for this post.
top_posts_post_impressions_viral	Post Impressions Viral	Metric	Viral impressions (from friend interactions) for this post.
top_posts_post_video_views	Post Video Views	Metric	Video views for this post (if video content).
top_posts_total_impressions	Total Impressions	Metric	Total impressions including all organic, paid, and viral sources.

▶Active Users (Day of Week)

Shows which days of the week your audience is most active. Use in a bar chart with active_users_days_buckets as the dimension.

Field ID	Display Name	Kind	Description
active_users_days_buckets	Active Users Days Buckets	Dim	Day of week label (e.g. "Monday").
active_users_days_values	Active Users Days Values	Metric	Relative activity level for this day of week.
active_users_days_highest_value	Highest Value	Metric	Peak activity value across all days — repeated on every row for reference.
active_users_days_highest_day	Highest Day	Dim	Name of the most active day — repeated on every row for reference.

▶Demographics — Age, Gender, Location

Each section produces one row per bucket. Use in a pie or bar chart.

Field ID	Display Name	Kind	Description
audience_age_fans_age_bracket	Age Bracket	Dim	Age range of fans (e.g. "18-24", "25-34").
audience_age_fans_age_count	Age Count	Metric	Number of fans in this age bracket.
audience_gender_gender	Gender	Dim	Gender segment (F, M, U).
audience_gender_count	Gender Count	Metric	Number of fans in this gender segment.
audience_city_city	City	Dim	City name of page fans.
audience_city_count	City Count	Metric	Number of fans from this city.
audience_country_country	Country	Dim	Country of page fans.
audience_country_count	Country Count	Metric	Number of fans from this country.

▶Summary

Single-row response with current & previous period totals for all key Instagram metrics.

Field ID	Display Name	Kind	Description
period	Period	Dim	Always "Current" — row identifier for single-row scorecard sources.
sum_curr_total_posts	Sum Curr Total Posts	Metric	Posts published in the current period.
sum_curr_post_engagement	Sum Curr Post Engagement	Metric	Total post-level engagement (likes + comments + saves + shares) in the current period.
sum_curr_post_reactions	Sum Curr Post Reactions	Metric	Total likes on posts in the current period.
sum_curr_post_comments	Sum Curr Post Comments	Metric	Total comments on posts in the current period.
sum_curr_post_saves	Sum Curr Post Saves	Metric	Total saves on posts in the current period.
sum_curr_post_reach	Sum Curr Post Reach	Metric	Unique accounts reached by posts in the current period.
sum_curr_profile_impressions	Sum Curr Profile Impressions	Metric	Total profile-level impressions in the current period.
sum_curr_post_views	Sum Curr Post Views	Metric	Total video/reel views on posts in the current period.
sum_curr_total_stories	Sum Curr Total Stories	Metric	Stories published in the current period.
sum_curr_profile_views	Sum Curr Profile Views	Metric	Total profile page visits in the current period.
sum_curr_followers_count	Sum Curr Followers Count	Metric	Follower count at the end of the current period.
sum_curr_follows_count	Sum Curr Follows Count	Metric	Number of accounts this profile follows at period end.
sum_curr_accounts_engaged	Sum Curr Accounts Engaged	Metric	Unique accounts that engaged with the profile in the current period.
sum_curr_profile_engagement	Sum Curr Profile Engagement	Metric	Total profile-level engagement actions in the current period.
sum_curr_profile_reach	Sum Curr Profile Reach	Metric	Unique accounts that saw any profile content in the current period.
sum_curr_eng_rate	Sum Curr Eng Rate	%	Engagement rate: total engagement ÷ reach × 100 for the current period.
sum_prev_*	Sum Prev …	Metric	Same 17 metrics as above but for the previous period.

▶Audience Growth (Daily) & Rollup

Daily follower count for trend charts; rollup gives period totals for scorecards.

Field ID	Display Name	Kind	Description
audience_growth_followers	Audience Growth Followers	Metric	Cumulative follower count on this date.
audience_growth_followers_daily	Audience Growth Followers Daily	Metric	Net new followers gained on this specific day.
audience_growth_rollup_curr_follower_count	Rollup Curr Follower Count	Metric	Follower count at the end of the current period.
audience_growth_rollup_curr_follower_gained	Rollup Curr Follower Gained	Metric	Net followers gained during the current period.
audience_growth_rollup_prev_follower_count	Rollup Prev Follower Count	Metric	Follower count at the end of the previous period.
audience_growth_rollup_prev_follower_gained	Rollup Prev Follower Gained	Metric	Net followers gained during the previous period.

▶Publishing Behaviour (Daily) & Rollup

Daily posting performance for trend charts. Rollup is broken down by media type (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS) — one row per type per period.

Field ID	Display Name	Kind	Description
publishing_behaviour_total_posts	Total Posts	Metric	Posts published on this day.
publishing_behaviour_likes	Likes	Metric	Likes on posts published this day.
publishing_behaviour_comments	Comments	Metric	Comments on posts published this day.
publishing_behaviour_saved	Saved	Metric	Saves on posts published this day.
publishing_behaviour_engagement	Engagement	Metric	Total engagement on posts published this day.
publishing_behaviour_reach	Reach	Metric	Unique accounts reached by posts on this day.
publishing_behaviour_impressions	Impressions	Metric	Total impressions on posts published this day.
publishing_behaviour_views	Views	Metric	Video/Reel views on posts published this day.
pub_beh_rlu_media_type	Pub Beh Rlu Media Type	Dim	Media type for the rollup row (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS).
pub_beh_rlu_curr_total_posts	Rollup Curr Total Posts	Metric	Posts of this media type published in the current period.
pub_beh_rlu_curr_likes	… Curr Likes	Metric	Likes on this media type in the current period.
pub_beh_rlu_curr_comments	… Curr Comments	Metric	Comments on this media type in the current period.
pub_beh_rlu_curr_saved	… Curr Saved	Metric	Saves on this media type in the current period.
pub_beh_rlu_curr_engagement	… Curr Engagement	Metric	Total engagement on this media type in the current period.
pub_beh_rlu_curr_reach	… Curr Reach	Metric	Reach for this media type in the current period.
pub_beh_rlu_curr_views	… Curr Views	Metric	Views for this media type in the current period.
pub_beh_rlu_prev_*	… Prev …	Metric	Same 7 metrics as above for the previous period.

▶Stories Performance (Daily) & Rollup

Daily story metrics for trend charts; rollup for scorecards.

Field ID	Display Name	Kind	Description
stories_performance_published_stories	Published Stories	Metric	Stories published on this day.
stories_performance_story_impressions	Story Impressions	Metric	Total story impressions on this day.
stories_performance_avg_story_impressions	Avg Story Impressions	Metric	Average impressions per story on this day.
stories_performance_story_reach	Story Reach	Metric	Unique accounts that viewed stories on this day.
stories_performance_story_reply	Story Replies	Metric	Replies sent to stories on this day.
stories_performance_story_exits	Story Exits	Metric	Number of times viewers exited the story on this day.
stories_performance_story_taps_forward	Story Taps Forward	Metric	Forward taps (skips to next story) on this day.
stories_performance_story_taps_back	Story Taps Back	Metric	Back taps (replay previous story) on this day.
stories_rollup_curr_*	Rollup Curr …	Metric	Period total for each of the 8 story metrics above (current period).
stories_rollup_prev_*	Rollup Prev …	Metric	Period total for each of the 8 story metrics above (previous period).

▶Reels (Daily) & Rollup

Daily Reels metrics for trend charts; rollup for scorecards.

Field ID	Display Name	Kind	Description
reels_total_posts	Reels Total Posts	Metric	Reels published on this day.
reels_engagement	Reels Engagement	Metric	Total engagement on Reels this day.
reels_likes	Reels Likes	Metric	Likes on Reels this day.
reels_comments	Reels Comments	Metric	Comments on Reels this day.
reels_saves	Reels Saves	Metric	Saves on Reels this day.
reels_shares	Reels Shares	Metric	Shares of Reels this day.
reels_avg_watch_time	Reels Avg Watch Time	Metric	Average seconds watched per Reel play on this day.
reels_total_watch_time	Reels Total Watch Time	Metric	Total seconds watched across all Reels on this day.
reels_rollup_curr_*	Reels Rollup Curr …	Metric	Period total for each of the 8 Reels metrics above (current period).
reels_rollup_prev_*	Reels Rollup Prev …	Metric	Period total for each of the 8 Reels metrics above (previous period).

▶Top Hashtags & Rollup

One row per hashtag used in the period. Rollup gives overall hashtag activity totals for scorecards.

Field ID	Display Name	Kind	Description
top_hashtags_name	Top Hashtags Name	Dim	The hashtag text (without #).
top_hashtags_posts	Top Hashtags Posts	Metric	Number of posts using this hashtag.
top_hashtags_engagement	Top Hashtags Engagement	Metric	Total engagement on posts using this hashtag.
top_hashtags_likes	Top Hashtags Likes	Metric	Likes on posts using this hashtag.
top_hashtags_comments	Top Hashtags Comments	Metric	Comments on posts using this hashtag.
top_hashtags_saved	Top Hashtags Saved	Metric	Saves on posts using this hashtag.
top_hashtags_rollup_curr_total_engagement	Rollup Curr Total Engagement	Metric	Total engagement across all hashtagged posts in the current period.
top_hashtags_rollup_curr_total_unique_hashtags	Rollup Curr Total Unique Hashtags	Metric	Number of distinct hashtags used in the current period.
top_hashtags_rollup_curr_total_hashtag_uses	Rollup Curr Total Hashtag Uses	Metric	Total hashtag instances (a post with 5 hashtags counts as 5) in the current period.
top_hashtags_rollup_prev_*	Rollup Prev …	Metric	Same 6 rollup metrics for the previous period.

▶Impressions & Engagement (Daily + Rollup)

Daily impressions and engagement for trend charts, plus rollup totals for scorecards.

Field ID	Display Name	Kind	Description
impressions_impressions	Impressions	Metric	Total profile impressions on this day.
impressions_rollup_curr_total_impressions	Rollup Curr Total Impressions	Metric	Total impressions for the current period.
impressions_rollup_curr_avg_impressions	Rollup Curr Avg Impressions	Metric	Average daily impressions in the current period.
impressions_rollup_prev_*	Rollup Prev …	Metric	Same 2 rollup metrics for the previous period.
engagements_engagement	Engagements Engagement	Metric	Total engagement actions on this day.
engagements_comments	Engagements Comments	Metric	Comments received on this day.
engagements_reactions	Engagements Reactions	Metric	Reactions (likes) received on this day.
engagements_rollup_curr_engagement	Rollup Curr Engagement	Metric	Total engagement for the current period.
engagements_rollup_curr_avg_engagement	Rollup Curr Avg Engagement	Metric	Average daily engagement in the current period.
engagements_rollup_curr_saved	Rollup Curr Saved	Metric	Total saves in the current period.
engagements_rollup_curr_count	Rollup Curr Count	Metric	Number of posts with engagement data in the current period.
engagements_rollup_prev_*	Rollup Prev …	Metric	Same 6 rollup engagement metrics for the previous period.

▶Active Users (Days & Hours)

Audience activity heatmap data. Use in bar charts — active_users_days_buckets or active_users_hours_buckets as the dimension.

Field ID	Display Name	Kind	Description
active_users_days_buckets	Active Users Days Buckets	Dim	Day of week (Monday–Sunday).
active_users_days_values	Active Users Days Values	Metric	Relative follower activity level for this day.
active_users_days_highest_value	Highest Day Value	Metric	Peak activity value across all days (repeated on each row).
active_users_days_highest_day	Highest Day	Dim	Most active day of the week (repeated on each row).
active_users_hours_buckets	Active Users Hours Buckets	Metric	Hour of day (0–23).
active_users_hours_values	Active Users Hours Values	Metric	Relative follower activity level for this hour.
active_users_hours_highest_value	Highest Hour Value	Metric	Peak activity value across all hours (repeated on each row).
active_users_hours_highest_hour	Highest Hour	Metric	Most active hour of the day (repeated on each row).

▶Top Posts

One row per post (top 100 by views). Use in a table or gallery chart.

Field ID	Display Name	Kind	Description
top_posts_post_created_at	Post Created At	Dim	Date the post was published.
top_posts_instagram_id	Instagram ID	Dim	Instagram account identifier.
top_posts_media_id	Media ID	Dim	Unique Instagram media identifier for this post.
top_posts_caption	Caption	Dim	Post caption text.
top_posts_media_type	Media Type	Dim	Content type (IMAGE, VIDEO, CAROUSEL_ALBUM, REELS).
top_posts_entity_type	Entity Type	Dim	Post entity category (post, story, reel).
top_posts_media_url	Media URL	Dim	Direct URL(s) of the media file, comma-joined for carousels.
top_posts_permalink	Permalink	Dim	Permanent URL of the post on Instagram.
top_posts_hashtags	Hashtags	Dim	Comma-joined hashtags used in the caption.
top_posts_day_of_week	Day Of Week	Dim	Day of week the post was published.
top_posts_hour_of_day	Hour Of Day	Metric	Hour (0–23) the post was published.
top_posts_like_count	Like Count	Metric	Total likes on the post.
top_posts_comments_count	Comments Count	Metric	Total comments on the post.
top_posts_saved	Saved	Metric	Times the post was saved.
top_posts_engagement	Engagement	Metric	Total engagement (likes + comments + saves + shares).
top_posts_reach	Reach	Metric	Unique accounts that saw this post.
top_posts_impressions	Impressions	Metric	Total times this post was displayed.
top_posts_views	Views	Metric	Total video/reel play count.
top_posts_reels_avg_watch_time	Reels Avg Watch Time	Metric	Average seconds watched per Reel play (Reels only).
top_posts_exits	Exits	Metric	Times viewers exited from this story (Stories only).
top_posts_replies	Replies	Metric	Replies to this story (Stories only).

▶Demographics — Age, Gender, Location

One row per demographic bucket. Use in pie or bar charts.

Field ID	Display Name	Kind	Description
audience_age_bracket	Age Bracket	Dim	Age range (e.g. "18-24", "35-44").
audience_age_count	Age Count	Metric	Number of followers in this age bracket.
audience_gender_gender	Gender	Dim	Gender segment (F, M, U).
audience_gender_count	Gender Count	Metric	Followers in this gender segment.
audience_city_city	City	Dim	City of followers.
audience_city_count	City Count	Metric	Followers from this city.
audience_country_country	Country	Dim	Country of followers.
audience_country_count	Country Count	Metric	Followers from this country.

▶Summary

Single-row response with current & previous period totals for LinkedIn page and post metrics.

Field ID	Display Name	Kind	Description
period	Period	Dim	Always "Current" — row identifier for single-row scorecard sources.
sum_curr_followers	Sum Curr Followers	Metric	Follower count at the end of the current period.
sum_curr_total_posts	Sum Curr Total Posts	Metric	Posts published in the current period.
sum_curr_post_likes	Sum Curr Post Likes	Metric	Total likes on posts in the current period.
sum_curr_post_comments	Sum Curr Post Comments	Metric	Total comments on posts in the current period.
sum_curr_post_shares	Sum Curr Post Shares	Metric	Total shares on posts in the current period.
sum_curr_post_clicks	Sum Curr Post Clicks	Metric	Total link/content clicks on posts in the current period.
sum_curr_total_engagement	Sum Curr Total Engagement	Metric	Sum of all engagement actions (likes + comments + shares + clicks) in the current period.
sum_curr_engagement_rate	Sum Curr Engagement Rate	%	Page-level engagement rate for the current period.
sum_curr_post_engagement_rate	Sum Curr Post Engagement Rate	%	Post-level engagement rate for the current period.
sum_curr_page_impressions	Sum Curr Page Impressions	Metric	Total page-level impressions in the current period.
sum_curr_page_reach	Sum Curr Page Reach	Metric	Unique members who saw page content in the current period.
sum_curr_page_views	Sum Curr Page Views	Metric	Total page visits in the current period.
sum_curr_page_unique_visitors	Sum Curr Page Unique Visitors	Metric	Unique visitors to the page in the current period.
sum_prev_*	Sum Prev …	Metric	Same 16 metrics as above for the previous period.

▶Audience Growth (Daily) & Rollup

Daily organic and paid follower growth for trend charts; rollup for scorecards.

Field ID	Display Name	Kind	Description
audience_growth_total_follower_count	Total Follower Count	Metric	Cumulative total follower count on this date.
audience_growth_total_followers_daily	Total Followers Daily	Metric	Net new followers (organic + paid) on this day.
audience_growth_organic_follower_count	Organic Follower Count	Metric	Cumulative organic follower count on this date.
audience_growth_organic_followers_daily	Organic Followers Daily	Metric	Organic new followers gained on this day.
audience_growth_paid_follower_count	Paid Follower Count	Metric	Cumulative paid follower count on this date.
audience_growth_paid_followers_daily	Paid Followers Daily	Metric	Paid new followers gained on this day.
audience_growth_rollup_curr_total_follower_count	Rollup Curr Total Followers	Metric	Total follower count at the end of the current period.
audience_growth_rollup_curr_organic_follower_count	Rollup Curr Organic Followers	Metric	Organic follower count at the end of the current period.
audience_growth_rollup_curr_paid_follower_count	Rollup Curr Paid Followers	Metric	Paid follower count at the end of the current period.
audience_growth_rollup_curr_avg_follower_count	Rollup Curr Avg Followers	Metric	Average daily follower count in the current period.
audience_growth_rollup_prev_*	Rollup Prev …	Metric	Same 4 rollup metrics for the previous period.

▶Publishing Behaviour (Daily) & Rollup

Daily posting and engagement metrics for trend charts. Rollup is broken down by media type — one row per type per period.

Field ID	Display Name	Kind	Description
publishing_behaviour_total_posts	Total Posts	Metric	Posts published on this day.
publishing_behaviour_impressions	Impressions	Metric	Total post impressions on this day.
publishing_behaviour_engagement	Engagement	Metric	Total post engagement on this day.
publishing_behaviour_likes	Likes	Metric	Total likes on posts this day.
publishing_behaviour_comments	Comments	Metric	Total comments on posts this day.
publishing_behaviour_shares	Shares	Metric	Total reshares of posts this day.
publishing_behaviour_clicks	Clicks	Metric	Total link/content clicks on posts this day.
publishing_behaviour_reach	Reach	Metric	Unique members reached by posts this day.
publishing_behaviour_engagement_rate	Engagement Rate	%	Engagement rate for posts this day.
pub_beh_rlu_media_type	Pub Beh Rlu Media Type	Dim	Media type for the rollup row (ARTICLE, IMAGE, VIDEO, etc.).
pub_beh_rlu_curr_*	Rollup Curr …	Metric	Period totals per media type for the current period: total_posts, likes, comments, shares, clicks, engagements, impressions, reach.
pub_beh_rlu_prev_*	Rollup Prev …	Metric	Same 8 rollup metrics for the previous period.

▶Page Views (Daily) & Rollup

LinkedIn page visit data split by device type.

Field ID	Display Name	Kind	Description
page_views_total_page_views_daily	Total Page Views Daily	Metric	Total page visits on this day.
page_views_desktop_page_views_daily	Desktop Page Views Daily	Metric	Desktop page visits on this day.
page_views_mobile_page_views_daily	Mobile Page Views Daily	Metric	Mobile page visits on this day.
page_views_rollup_curr_total_page_views	Rollup Curr Total Page Views	Metric	Total page visits for the current period.
page_views_rollup_curr_desktop_page_views	Rollup Curr Desktop Page Views	Metric	Desktop visits for the current period.
page_views_rollup_curr_mobile_page_views	Rollup Curr Mobile Page Views	Metric	Mobile visits for the current period.
page_views_rollup_curr_avg_page_views	Rollup Curr Avg Page Views	Metric	Average daily page visits in the current period.
page_views_rollup_prev_*	Rollup Prev …	Metric	Same 4 rollup metrics for the previous period.

▶Top Hashtags & Rollup

One row per hashtag. Rollup gives overall hashtag activity totals for scorecards.

Field ID	Display Name	Kind	Description
hashtag	Hashtag	Dim	Hashtag text with # prefix (e.g. "#marketing").
top_hashtags_posts	Top Hashtags Posts	Metric	Posts using this hashtag.
top_hashtags_engagements	Top Hashtags Engagements	Metric	Total engagement on posts using this hashtag.
top_hashtags_likes	Top Hashtags Likes	Metric	Likes on posts using this hashtag.
top_hashtags_comments	Top Hashtags Comments	Metric	Comments on posts using this hashtag.
top_hashtags_shares	Top Hashtags Shares	Metric	Shares of posts using this hashtag.
top_hashtags_rollup_curr_total_hashtags	Rollup Curr Total Hashtags	Metric	Unique hashtags used in the current period.
top_hashtags_rollup_curr_total_times_used	Rollup Curr Total Times Used	Metric	Total hashtag instances in the current period.
top_hashtags_rollup_curr_total_engagement	Rollup Curr Total Engagement	Metric	Total engagement on hashtagged posts in the current period.
top_hashtags_rollup_curr_total_impressions	Rollup Curr Total Impressions	Metric	Total impressions on hashtagged posts in the current period.
top_hashtags_rollup_curr_total_reach	Rollup Curr Total Reach	Metric	Total reach of hashtagged posts in the current period.
top_hashtags_rollup_prev_*	Rollup Prev …	Metric	Same 8 rollup metrics for the previous period.

▶Top Posts

One row per post (top 50 by total engagement). Use in a table chart.

Field ID	Display Name	Kind	Description
top_posts_published_at	Published At	Dim	Date the post was published.
top_posts_linkedin_id	LinkedIn ID	Dim	LinkedIn page identifier.
top_posts_post_id	Post ID	Dim	Unique LinkedIn post URN.
top_posts_activity	Activity	Dim	Post activity type (ARTICLE, IMAGE_SHARE, VIDEO, etc.).
top_posts_media_type	Media Type	Dim	Media format of the post.
top_posts_title	Title	Dim	Post title or headline.
top_posts_hashtags	Hashtags	Dim	Comma-joined hashtags used in the post.
top_posts_image	Image	Dim	URL of the post's primary image.
top_posts_article_url	Article URL	Dim	URL of the linked article (for article shares).
top_posts_day_of_week	Day Of Week	Dim	Day of week the post was published.
top_posts_hour_of_day	Hour Of Day	Metric	Hour (0–23) the post was published.
top_posts_favorites	Favorites (Likes)	Metric	Total likes/reactions on the post.
top_posts_comments	Comments	Metric	Total comments on the post.
top_posts_total_engagement	Total Engagement	Metric	Sum of all engagement actions on the post.
top_posts_reach	Reach	Metric	Unique members who saw the post.
top_posts_repost	Repost	Metric	Number of times the post was reshared.
top_posts_post_clicks	Post Clicks	Metric	Link clicks on the post.
top_posts_impressions	Impressions	Metric	Total post impressions.

▶Posts Per Day (Day of Week)

Posting frequency by day of week. Use in a bar chart with day_of_week as the dimension.

Field ID	Display Name	Kind	Description
day_of_week	Day of Week	Dim	Day name (Monday–Sunday).
posts_per_days_posts	Posts Per Days Posts	Metric	Number of posts published on this day of week in the selected period.

▶Follower Demographics

Audience breakdown by country, city, industry, and seniority. Each row represents one demographic bucket. Use in bar or pie charts — filter by follower_demographics_category to isolate a breakdown type.

Field ID	Display Name	Kind	Description
follower_demographics_category	Category	Dim	Demographic type: "country", "city", "industry", or "seniority".
follower_demographics_label	Label	Dim	The bucket label within the category (e.g. "United States", "Marketing").
follower_demographics_country	Country	Dim	Country value — populated only when category = "country".
follower_demographics_city	City	Dim	City value — populated only when category = "city".
follower_demographics_industry	Industry	Dim	Industry label — populated only when category = "industry".
follower_demographics_seniority	Seniority	Dim	Seniority label (e.g. "Senior", "Manager") — populated only when category = "seniority".
follower_demographics_count	Count	Metric	Number of followers in this demographic bucket.

▶Summary

Single-row response. Four sub-sections: summ_curr_*, summ_prev_*, summ_perc_*, summ_diff_*. The API field videos is aliased to *_total_posts in the connector.

Field ID	Display Name	Kind	Description
period	Period	Dim	Always "Current" — row identifier for single-row scorecard sources.
account_name	Account Name	Dim	YouTube channel name resolved from the account ID.
summ_curr_subscribers	Summ Curr Subscribers	Metric	Total subscribers at the end of the current period.
summ_curr_total_posts	Summ Curr Total Videos	Metric	Videos published in the current period (API field: `videos`).
summ_curr_views	Summ Curr Views	Metric	Total video views in the current period.
summ_curr_watch_time	Summ Curr Watch Time (min)	Metric	Total watch time in minutes in the current period.
summ_curr_avg_view_duration	Summ Curr Avg View Duration (s)	Metric	Average view duration in seconds for the current period.
summ_curr_likes	Summ Curr Likes	Metric	Total likes in the current period.
summ_curr_dislikes	Summ Curr Dislikes	Metric	Total dislikes in the current period.
summ_curr_comments	Summ Curr Comments	Metric	Total comments in the current period.
summ_curr_shares	Summ Curr Shares	Metric	Total shares in the current period.
summ_curr_engagement	Summ Curr Engagement	Metric	Total engagement in the current period.
summ_prev_subscribers	Summ Prev Subscribers	Metric	Subscribers at the end of the previous period.
summ_prev_total_posts	Summ Prev Total Videos	Metric	Videos published in the previous period.
summ_prev_views	Summ Prev Views	Metric	Total video views in the previous period.
summ_prev_watch_time	Summ Prev Watch Time (min)	Metric	Total watch time in minutes in the previous period.
summ_prev_avg_view_duration	Summ Prev Avg View Duration (s)	Metric	Average view duration in seconds for the previous period.
summ_prev_likes	Summ Prev Likes	Metric	Total likes in the previous period.
summ_prev_dislikes	Summ Prev Dislikes	Metric	Total dislikes in the previous period.
summ_prev_comments	Summ Prev Comments	Metric	Total comments in the previous period.
summ_prev_shares	Summ Prev Shares	Metric	Total shares in the previous period.
summ_prev_engagement	Summ Prev Engagement	Metric	Total engagement in the previous period.
summ_perc_subscribers	Summ Perc Subscribers	%	% change in subscribers vs previous period.
summ_perc_total_posts	Summ Perc Total Videos	%	% change in videos published.
summ_perc_views	Summ Perc Views	%	% change in views.
summ_perc_watch_time	Summ Perc Watch Time	%	% change in watch time.
summ_perc_avg_view_duration	Summ Perc Avg View Duration	%	% change in average view duration.
summ_perc_likes	Summ Perc Likes	%	% change in likes.
summ_perc_dislikes	Summ Perc Dislikes	%	% change in dislikes.
summ_perc_comments	Summ Perc Comments	%	% change in comments.
summ_perc_shares	Summ Perc Shares	%	% change in shares.
summ_perc_engagement	Summ Perc Engagement	%	% change in engagement.
summ_diff_subscribers	Summ Diff Subscribers	Metric	Absolute change in subscribers (current − previous).
summ_diff_total_posts	Summ Diff Total Videos	Metric	Absolute change in videos published.
summ_diff_views	Summ Diff Views	Metric	Absolute change in views.
summ_diff_watch_time	Summ Diff Watch Time	Metric	Absolute change in watch time.
summ_diff_avg_view_duration	Summ Diff Avg View Duration	Metric	Absolute change in average view duration.
summ_diff_likes	Summ Diff Likes	Metric	Absolute change in likes.
summ_diff_dislikes	Summ Diff Dislikes	Metric	Absolute change in dislikes.
summ_diff_comments	Summ Diff Comments	Metric	Absolute change in comments.
summ_diff_shares	Summ Diff Shares	Metric	Absolute change in shares.
summ_diff_engagement	Summ Diff Engagement	Metric	Absolute change in engagement.

▶Subscriber Trend (Daily)

One row per day. Use with date dimension in time-series charts. API endpoint: subscriberTrend.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point (YYYYMMDD).
subscriber_trend_subscribers_gained_daily	Subscriber Trend Gained Daily	Metric	Net subscribers gained on this day.
subscriber_trend_subscribers_total	Subscriber Trend Total	Metric	Cumulative subscriber count on this day.

▶Dynamic Subscriber Trend

Supports daily/monthly aggregation via trend_type param. The API decides the final aggregation_level returned. API endpoint: subscriberTrendDaily.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day or month of the data point (YYYYMMDD).
dynamic_subscriber_trend_aggregation_level	Dynamic Sub Trend Aggregation Level	Dim	Bucket granularity returned by the API (e.g. "daily", "monthly") — repeated on every row.
dynamic_subscriber_trend_subscribers_gained_daily	Dynamic Sub Trend Gained Daily	Metric	Net subscribers gained in this bucket.
dynamic_subscriber_trend_subscribers_total	Dynamic Sub Trend Total	Metric	Cumulative subscriber count at the end of this bucket.

▶Engagement Trend

One row per day. *_daily fields are per-day deltas; *_total fields are cumulative running totals. API endpoint: engagementTrend.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point.
eng_trend_like_daily	Eng Trend Likes Daily	Metric	Likes on this day.
eng_trend_dislike_daily	Eng Trend Dislikes Daily	Metric	Dislikes on this day.
eng_trend_share_daily	Eng Trend Shares Daily	Metric	Shares on this day.
eng_trend_comment_daily	Eng Trend Comments Daily	Metric	Comments on this day.
eng_trend_engagement_daily	Eng Trend Engagement Daily	Metric	Total engagement on this day.
eng_trend_like_total	Eng Trend Likes Total	Metric	Cumulative likes up to and including this day.
eng_trend_dislike_total	Eng Trend Dislikes Total	Metric	Cumulative dislikes.
eng_trend_share_total	Eng Trend Shares Total	Metric	Cumulative shares.
eng_trend_comment_total	Eng Trend Comments Total	Metric	Cumulative comments.
eng_trend_engagement_total	Eng Trend Engagement Total	Metric	Cumulative total engagement.

▶Views Trend

Daily video view breakdown by subscriber status. *_daily fields are per-day; *_total fields are cumulative. API endpoint: viewsTrend.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point.
views_trend_subscriber_views_daily	Views Trend Subscriber Views Daily	Metric	Views from subscribers on this day.
views_trend_non_subscriber_views_daily	Views Trend Non-Subscriber Views Daily	Metric	Views from non-subscribers on this day.
views_trend_video_views_daily	Views Trend Video Views Daily	Metric	Total video views on this day.
views_trend_subscriber_views_total	Views Trend Subscriber Views Total	Metric	Cumulative subscriber views.
views_trend_non_subscriber_views_total	Views Trend Non-Subscriber Views Total	Metric	Cumulative non-subscriber views.
views_trend_video_views_total	Views Trend Video Views Total	Metric	Cumulative total video views.

▶Watch Time Trend

wt_average_watch_time is a per-day metric (not a global scalar). To get the period average in a scorecard, aggregate over the date range. API endpoint: watchTimeTrend.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point.
wt_subscriber_watch_time_daily	WT Subscriber Watch Time Daily	Metric	Watch time (minutes) from subscribers on this day.
wt_non_subscriber_watch_time_daily	WT Non-Subscriber Watch Time Daily	Metric	Watch time (minutes) from non-subscribers on this day.
wt_average_watch_time	WT Average Watch Time	Metric	Average watch time per view on this day.
wt_subscriber_watch_time_total	WT Subscriber Watch Time Total	Metric	Cumulative subscriber watch time.
wt_non_subscriber_watch_time_total	WT Non-Subscriber Watch Time Total	Metric	Cumulative non-subscriber watch time.

▶Video Discovery (Traffic Sources)

One row per traffic source (e.g. "YouTube Search", "External", "Suggested"). API endpoint: findVideo.

Field ID	Display Name	Kind	Description
find_video_traffic_source	Find Video Traffic Source	Dim	Name of the traffic source (from `item.name`).
find_video_source_value	Find Video Source Value	Metric	View count from this source.
find_video_source_perc	Find Video Source %	%	Percentage of total views from this source.

▶Video Sharing

One row per sharing platform (e.g. "Twitter", "WhatsApp", "Facebook"). Uses video_sharing_platform as the discriminating dimension to distinguish it from Video Discovery in connector routing. API endpoint: videoSharing.

Field ID	Display Name	Kind	Description
video_sharing_platform	Video Sharing Platform	Dim	Platform the video was shared to (from `item.name`).
video_sharing_source_value	Video Sharing Source Value	Metric	Share count for this platform.
video_sharing_source_perc	Video Sharing Source %	%	Percentage of total shares to this platform.

▶Top Posts

One row per video (top 15 by views). API endpoint: sortedTopPosts?limit=15&order_by=views.

Field ID	Display Name	Kind	Description
date	Date	Dim	Date the video was published (from `v.created_at`).
top_posts_video_id	Top Post Video ID	Dim	YouTube video ID (API field: `post_id`).
top_posts_video_title	Top Post Video Title	Dim	Video title.
top_posts_permalink	Top Post Video URL	Dim	Direct URL to the video (API field: `share_url`).
top_posts_video_description	Top Post Video Description	Dim	Video description.
top_posts_video_thumbnail_url	Top Post Thumbnail URL	Dim	Thumbnail image URL.
top_posts_video_media_type	Top Post Media Type	Dim	Media type of the video.
top_posts_video_embed_url	Top Post Embed URL	Dim	Iframe embed URL (API field: `iframe_embed_url`).
top_posts_like_count	Top Post Likes	Metric	Total likes on the video.
top_posts_dislike_count	Top Post Dislikes	Metric	Total dislikes on the video.
top_posts_comments_count	Top Post Comments	Metric	Total comments on the video (API field: `comment_count`).
top_posts_video_views	Top Post Views	Metric	Total views (API field: `impression_count`).
top_posts_minutes_watched	Top Post Minutes Watched	Metric	Total minutes watched.
top_posts_video_avg_duration	Top Post Avg View Duration (s)	Metric	Average view duration in seconds (API field: `average_view_duration`).
top_posts_engagement_rate	Top Post Engagement Rate	%	Engagement rate for the video.
top_posts_video_duration	Top Post Video Duration (s)	Metric	Total video duration in seconds.
top_posts_video_engagement	Top Post Video Engagement	Metric	Total engagement actions (API field: `post_engagement`).
top_posts_video_red_views	Top Post Red Views	Metric	YouTube Premium (Red) views.
top_posts_video_favorites	Top Post Favorites	Metric	Times the video was added to a favorites playlist.
top_posts_video_subscribers_gained	Top Post Subscribers Gained	Metric	Subscribers gained from this video.
top_posts_video_shares	Top Post Shares	Metric	Times the video was shared (API field: `share_count`).
top_posts_video_red_minutes_watched	Top Post Red Minutes Watched	Metric	YouTube Premium minutes watched.
top_posts_video_avg_view_percentage	Top Post Avg View Percentage	%	Average percentage of the video watched (API field: `average_view_percentage`).

▶Least Posts

Videos sorted by lowest performance. Two arrays concatenated: ordered by views and by engagement. least_posts_sort_by indicates which list produced each row. API endpoint: leastPosts.

Field ID	Display Name	Kind	Description
least_posts_sort_by	Least Posts Sort By	Dim	"views" or "engagement" — indicates the sort order that produced this row.
date	Date	Dim	Date the video was published.
least_posts_video_id	Least Post Video ID	Dim	YouTube video ID.
least_posts_video_title	Least Post Video Title	Dim	Video title.
least_posts_permalink	Least Post Video URL	Dim	Direct URL to the video.
least_posts_video_description	Least Post Video Description	Dim	Video description.
least_posts_video_thumbnail_url	Least Post Thumbnail URL	Dim	Thumbnail image URL.
least_posts_video_media_type	Least Post Media Type	Dim	Media type of the video.
least_posts_video_embed_url	Least Post Embed URL	Dim	Iframe embed URL.
least_posts_like_count	Least Post Likes	Metric	Total likes on the video.
least_posts_dislike_count	Least Post Dislikes	Metric	Total dislikes on the video.
least_posts_comments_count	Least Post Comments	Metric	Total comments on the video.
least_posts_video_views	Least Post Views	Metric	Total views.
least_posts_minutes_watched	Least Post Min Watched	Metric	Total minutes watched.
least_posts_video_avg_duration	Least Post Avg Duration	Metric	Average view duration in seconds.
least_posts_engagement_rate	Least Post Eng Rate	%	Engagement rate for the video.
least_posts_video_duration	Least Post Video Duration (s)	Metric	Total video duration in seconds.
least_posts_video_engagement	Least Post Video Engagement	Metric	Total engagement actions.
least_posts_video_red_views	Least Post Red Views	Metric	YouTube Premium views.
least_posts_video_favorites	Least Post Favorites	Metric	Favorites playlist additions.
least_posts_video_subscribers_gained	Least Post Subscribers Gained	Metric	Subscribers gained from this video.
least_posts_video_shares	Least Post Shares	Metric	Times the video was shared.
least_posts_video_red_minutes_watched	Least Post Red Minutes Watched	Metric	YouTube Premium minutes watched.
least_posts_video_avg_view_percentage	Least Post Avg View Percentage	%	Average percentage of the video watched.

▶Performance & Schedule

One row per day combining posting behaviour and view breakdown by subscriber status. All fields use the ps_ prefix to prevent routing collision with other date-based groups. API endpoint: performanceSchedule.

Field ID	Display Name	Kind	Description
date	Date	Dim	Day of the data point.
ps_count	PS Post Count	Metric	Videos posted on this day (from `engagement.data[].count`).
ps_likes	PS Likes	Metric	Total likes on videos posted this day.
ps_dislikes	PS Dislikes	Metric	Total dislikes on videos posted this day.
ps_shares	PS Shares	Metric	Total shares on videos posted this day.
ps_comments	PS Comments	Metric	Total comments on videos posted this day.
ps_engagement	PS Engagement	Metric	Total engagement on this day.
ps_sub_views	PS Subscriber Views	Metric	Views from subscribers on this day (from `video_views.data[].subscriber_views`).
ps_non_sub_views	PS Non-Subscriber Views	Metric	Views from non-subscribers on this day (from `video_views.data[].non_subscriber_views`).

▶Dimensions

Field ID	Display Name	Kind	Description
date	Date	Dim	Date.
account_name	Account Name	Dim	Account Name.

▶Summary

Field ID	Display Name	Kind	Description
sum_curr_logo	Sum Curr Logo	Dim	Sum Curr Logo.
sum_curr_page_name	Sum Curr Page Name	Dim	Sum Curr Page Name.

▶Current period totals

Field ID	Display Name	Kind	Description
sum_curr_total_followers	Sum Curr Total Followers	Metric	Sum Curr Total Followers.
sum_curr_total_followings	Sum Curr Total Followings	Metric	Sum Curr Total Followings.
sum_curr_total_posts	Sum Curr Total Posts	Metric	Sum Curr Total Posts.
sum_curr_total_video_views	Sum Curr Total Video Views	Metric	Sum Curr Total Video Views.
sum_curr_total_likes	Sum Curr Total Likes	Metric	Sum Curr Total Likes.
sum_curr_total_comments	Sum Curr Total Comments	Metric	Sum Curr Total Comments.
sum_curr_total_shares	Sum Curr Total Shares	Metric	Sum Curr Total Shares.
sum_curr_total_engagements	Sum Curr Total Engagements	Metric	Sum Curr Total Engagements.

▶Absolute diff

Field ID	Display Name	Kind	Description
sum_curr_total_likes_diff	Sum Curr Total Likes Diff	Metric	Sum Curr Total Likes Diff.
sum_curr_total_comments_diff	Sum Curr Total Comments Diff	Metric	Sum Curr Total Comments Diff.
sum_curr_total_shares_diff	Sum Curr Total Shares Diff	Metric	Sum Curr Total Shares Diff.
sum_curr_total_engagements_diff	Sum Curr Total Engagements Diff	Metric	Sum Curr Total Engagements Diff.
sum_curr_total_posts_diff	Sum Curr Total Posts Diff	Metric	Sum Curr Total Posts Diff.
sum_curr_total_followers_diff	Sum Curr Total Followers Diff	Metric	Sum Curr Total Followers Diff.
sum_curr_total_video_views_diff	Sum Curr Total Video Views Diff	Metric	Sum Curr Total Video Views Diff.
sum_curr_total_followings_diff	Sum Curr Total Followings Diff	Metric	Sum Curr Total Followings Diff.

▶Percentage growth

Field ID	Display Name	Kind	Description
sum_curr_total_likes_growth	Sum Curr Total Likes Growth %	%	Sum Curr Total Likes Growth %.
sum_curr_total_comments_growth	Sum Curr Total Comments Growth %	%	Sum Curr Total Comments Growth %.
sum_curr_total_shares_growth	Sum Curr Total Shares Growth %	%	Sum Curr Total Shares Growth %.
sum_curr_total_engagements_growth	Sum Curr Total Engagements Growth %	%	Sum Curr Total Engagements Growth %.
sum_curr_total_posts_growth	Sum Curr Total Posts Growth %	%	Sum Curr Total Posts Growth %.
sum_curr_total_followers_growth	Sum Curr Total Followers Growth %	%	Sum Curr Total Followers Growth %.
sum_curr_total_video_views_growth	Sum Curr Total Video Views Growth %	%	Sum Curr Total Video Views Growth %.
sum_curr_total_followings_growth	Sum Curr Total Followings Growth %	%	Sum Curr Total Followings Growth %.

▶Audience growth

Field ID	Display Name	Kind	Description
data_display_name	Data Display Name	Dim	Data Display Name.
data_followers_count	Data Followers Count	Metric	Data Followers Count.
data_followers_count_diff	Data Followers Count Diff	Metric	Data Followers Count Diff.
data_views_per_day	Data Views Per Day	Metric	Data Views Per Day.
data_views_per_day_diff	Data Views Per Day Diff	Metric	Data Views Per Day Diff.

▶Daily engagements

Field ID	Display Name	Kind	Description
data_daily_video_likes	Data Daily Video Likes	Metric	Data Daily Video Likes.
data_daily_video_comments	Data Daily Video Comments	Metric	Data Daily Video Comments.
data_daily_video_shares	Data Daily Video Shares	Metric	Data Daily Video Shares.
data_daily_engagement	Data Daily Engagement	Metric	Data Daily Engagement.
data_total_video_likes	Data Total Video Likes	Metric	Data Total Video Likes.
data_total_video_comments	Data Total Video Comments	Metric	Data Total Video Comments.
data_total_video_shares	Data Total Video Shares	Metric	Data Total Video Shares.
data_total_engagement	Data Total Engagement	Metric	Data Total Engagement.

▶Posts & engagements

Field ID	Display Name	Kind	Description
data_sum_view_count	Data Sum View Count	Metric	Data Sum View Count.
data_sum_like_count	Data Sum Like Count	Metric	Data Sum Like Count.
data_sum_comments_count	Data Sum Comments Count	Metric	Data Sum Comments Count.
data_sum_share_count	Data Sum Share Count	Metric	Data Sum Share Count.
data_sum_engagement_count	Data Sum Engagement Count	Metric	Data Sum Engagement Count.
data_post_count	Data Post Count	Metric	Data Post Count.
data_avg_engagement_rate	Data Avg Engagement Rate	%	Data Avg Engagement Rate.

▶Top posts — dimensions

Field ID	Display Name	Kind	Description
top_posts_created_at	Top Posts Created At	Dim	Top Posts Created At.
top_posts_media_type	Top Posts Media Type	Dim	Top Posts Media Type.
top_posts_permalink	Top Posts Permalink	Dim	Top Posts Permalink.
top_posts_post_id	Top Posts Post ID	Dim	Top Posts Post ID.
top_posts_title	Top Posts Title	Dim	Top Posts Title.
top_posts_description	Top Posts Description	Dim	Top Posts Description.
top_posts_cover_image_url	Top Posts Cover Image URL	Dim	Top Posts Cover Image URL.
top_posts_embed_link	Top Posts Embed Link	Dim	Top Posts Embed Link.
top_posts_profile_link	Top Posts Profile Link	Dim	Top Posts Profile Link.
top_posts_hashtags	Top Posts Hashtags	Dim	Top Posts Hashtags.

▶Top posts — metrics

Field ID	Display Name	Kind	Description
top_posts_like_count	Top Posts Like Count	Metric	Top Posts Like Count.
top_posts_comments_count	Top Posts Comments Count	Metric	Top Posts Comments Count.
top_posts_views_count	Top Posts Views Count	Metric	Top Posts Views Count.
top_posts_shares_count	Top Posts Shares Count	Metric	Top Posts Shares Count.
top_posts_engagement	Top Posts Engagement	Metric	Top Posts Engagement.
top_posts_engagement_rate	Top Posts Engagement Rate	%	Top Posts Engagement Rate.
top_posts_follower_count	Top Posts Follower Count	Metric	Top Posts Follower Count.
top_posts_duration	Top Posts Duration	Metric	Top Posts Duration.
top_posts_height	Top Posts Height	Metric	Top Posts Height.
top_posts_width	Top Posts Width	Metric	Top Posts Width.

▶Least posts — dimensions

Field ID	Display Name	Kind	Description
least_posts_created_at	Least Posts Created At	Dim	Least Posts Created At.
least_posts_media_type	Least Posts Media Type	Dim	Least Posts Media Type.
least_posts_permalink	Least Posts Permalink	Dim	Least Posts Permalink.
least_posts_post_id	Least Posts Post ID	Dim	Least Posts Post ID.
least_posts_title	Least Posts Title	Dim	Least Posts Title.
least_posts_description	Least Posts Description	Dim	Least Posts Description.
least_posts_cover_image_url	Least Posts Cover Image URL	Dim	Least Posts Cover Image URL.
least_posts_embed_link	Least Posts Embed Link	Dim	Least Posts Embed Link.
least_posts_profile_link	Least Posts Profile Link	Dim	Least Posts Profile Link.
least_posts_hashtags	Least Posts Hashtags	Dim	Least Posts Hashtags.

▶Least posts — metrics

Field ID	Display Name	Kind	Description
least_posts_like_count	Least Posts Like Count	Metric	Least Posts Like Count.
least_posts_comments_count	Least Posts Comments Count	Metric	Least Posts Comments Count.
least_posts_views_count	Least Posts Views Count	Metric	Least Posts Views Count.
least_posts_shares_count	Least Posts Shares Count	Metric	Least Posts Shares Count.
least_posts_engagement	Least Posts Engagement	Metric	Least Posts Engagement.
least_posts_engagement_rate	Least Posts Engagement Rate	%	Least Posts Engagement Rate.
least_posts_follower_count	Least Posts Follower Count	Metric	Least Posts Follower Count.
least_posts_duration	Least Posts Duration	Metric	Least Posts Duration.
least_posts_height	Least Posts Height	Metric	Least Posts Height.
least_posts_width	Least Posts Width	Metric	Least Posts Width.

▶All posts

Field ID	Display Name	Kind	Description
data_created_time	Data Created Time	Dim	Data Created Time.
data_category	Data Category	Dim	Data Category.
data_post_id	Data Post ID	Dim	Data Post ID.
data_title	Data Title	Dim	Data Title.
data_post_description	Data Post Description	Dim	Data Post Description.
data_cover_image_url	Data Cover Image URL	Dim	Data Cover Image URL.
data_embed_link	Data Embed Link	Dim	Data Embed Link.
data_share_url	Data Share URL	Dim	Data Share URL.
data_profile_link	Data Profile Link	Dim	Data Profile Link.
data_hashtags	Data Hashtags	Dim	Data Hashtags.
data_likes_count	Data Likes Count	Metric	Data Likes Count.
data_comments_count	Data Comments Count	Metric	Data Comments Count.
data_views_count	Data Views Count	Metric	Data Views Count.
data_shares_count	Data Shares Count	Metric	Data Shares Count.
data_engagements_count	Data Engagements Count	Metric	Data Engagements Count.
data_engagement_rate	Data Engagement Rate	%	Data Engagement Rate.
data_total_follower_count	Data Total Follower Count	Metric	Data Total Follower Count.
data_total	Data Total	Metric	Data Total.
data_duration	Data Duration	Metric	Data Duration.
data_height	Data Height	Metric	Data Height.
data_width	Data Width	Metric	Data Width.

Option B — Use the pre-built template

FAQs

How many requests can the connector make? The connector uses Google Apps Script URL Fetch calls — free Gmail accounts are limited to 20,000 calls per day, while Google Workspace accounts get 100,000 per day. These quotas reset every 24 hours.

What is the difference between the template and Start Fresh? The template gives you a ready-made dashboard with the most common KPIs already laid out — just connect your account and it populates automatically. Start Fresh gives you a blank report with your data source already connected, so you can build the layout exactly how you want it.

Why is my report not showing any data? A few things to check — make sure you selected the correct account during setup, and that the account has activity within the date range you are viewing. If the account was recently connected to ContentStudio, historical data may be limited. You can also click Refresh Fields on the data source page in Data Studio to pull the latest data.

Can I report on multiple platforms in one dashboard? Each data source connects to one platform at a time. However you can add multiple data sources to the same Data Studio report and use the Blend Data feature to combine metrics from Facebook, Instagram, and LinkedIn in a single chart.

Can I share my dashboard with clients? Yes. In Data Studio, click Share to send a live link, schedule automatic email delivery, or embed the dashboard on a website or client portal.

I regenerated my API key — why did my reports break? Regenerating your API key in ContentStudio disconnects any existing Data Studio reports that were built using the old key. To fix them, open the affected report in Data Studio, find the data source, click Edit Connection, and reconnect using the new key.

Can I edit the template after opening it? Yes. When you open the template, Data Studio saves a copy to your own Google account — the original is not changed. Click Edit in the top-right corner to modify, rearrange, or rebrand any part of it.

Why am I not seeing all my data in Looker Studio?

The amount of data visible in your report depends on Google Looker Studio and your connected Google account. For very large datasets or extended date ranges, Looker Studio may limit or sample the data shown.

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