What are the requirements to directly publish images and videos to Instagram?
Before publishing content directly to Instagram via ContentStudio, ensure your media and account meet the following Instagram API requirements.
1. Account Requirements
Requirement | Description |
|---|---|
Account Type | Only Instagram Business accounts linked to a Facebook Page are supported. |
Post Limit | Up to 25 API-published posts per account in a 24-hour period.(This does not affect mobile notification publishing.) |
2. Supported and Unsupported Content
Supported | Not Supported |
|---|---|
Multiple-image (carousel) posts | IGTV |
Single-video posts | Stories |
User tags | Shopping tags |
Location tags | Branded content tags |
— | Filters |
3. Hashtags and Mentions
Type | Limit |
|---|---|
Hashtags | Up to 30 per post |
@Mentions | Up to 20 per post |
4. Image Requirements
Images must be uploaded in JPEG format and meet the following technical standards:
Specification | Details |
|---|---|
Maximum File Size | 8 MB |
Aspect Ratio | Between 4:5 and 1.91:1 |
Minimum Width | 320 px (will scale up if smaller) |
Maximum Width | 1440 px (will scale down if larger) |
Height | Varies depending on width and aspect ratio |
5. Video Requirements (Feed Videos)
Specification | Details |
|---|---|
Container | MOV or MP4 (MPEG-4 Part 14) — MOOV atom at the front |
Audio Codec | AAC, 48 kHz max, mono or stereo |
Video Codec | HEVC or H.264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
Frame Rate | 23–60 FPS |
6. Reels Requirements
Specification | Details |
|---|---|
Container | MOV or MP4 (MPEG-4 Part 14) — MOOV atom at the front |
Audio Codec | AAC, 48 kHz max, mono or stereo |
Video Codec | HEVC or H.264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
Frame Rate | 23–60 FPS |
Maximum Resolution | 1920 px width |
Aspect Ratio | 0.01:1 – 10:1 (Recommended: 9:16) |
Video Bitrate | Up to 5 Mbps |
Audio Bitrate | 128 kbps |
Duration | 3 seconds (min) – 15 minutes (max) |
File Size | Up to 100 MB |
Quick Summary
FAQs
1. Can I publish from a personal or creator account?
No, only Business accounts linked to Facebook are supported.
2. Does the 25-post limit include mobile notification posts?
No, it only applies to posts published directly through the API.
3. Can I post Stories or IGTV videos?
No, only Feed posts and Reels can be published directly.
4. What’s the maximum size and duration for Reels?
Up to 100 MB in size and 15 minutes long.
5. Can I tag users and add locations?
Yes, both User Tags and Location Tags are supported.
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